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Journal of City : Branding and Authenticity
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30254000     DOI : -
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Navigating the tension between city branding and authenticity: a conceptual framework Eko Nursanty; Rahmawaty Abu Hassan; Made Ika Prastyadewi
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.20

Abstract

As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city brand and the need to maintain a sense of authenticity and place identity. This paper presents a conceptual framework for understanding this tension and proposes strategies for navigating it in the context of city branding. Drawing on existing literature and case studies of successful and unsuccessful city branding campaigns, the framework highlights the importance of balancing the desire for a strong city brand with the need to preserve a sense of authenticity and place identity. The framework suggests that city branding campaigns should be designed with careful consideration of local history, culture, and values, and should engage a diverse range of stakeholders in the branding process. Ultimately, the paper argues that successful city branding campaigns must strike a delicate balance between the desire for a strong and recognizable brand and the need to maintain a sense of authenticity and place identity.
UNESCO world heritage branding: learning from some cases in Asia Johannes Widodo
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.21

Abstract

UNESCO World Heritage listing is often misunderstood as branding to promote mass tourism or as a vehicle for economic development by a city or the state party. The reflection is aimed to shed light on the fundamental principles that underlie the listing and the integration of the World Heritage scheme with the Sustainable Development Policy. The reflection is done through the case study method of a specific real-life phenomenon in Asia to gain insights into complex and intricate situations and highlight the common misunderstanding through several cases. The study found the policy bias towards investment and tourism agenda and not towards the fulfilment of public welfare, often without ethics applying the top-down policy. The study also found evidence of irreversible damages to tangible and intangible aspects of cultural and natural heritage due to gentrification, commodification, decreasing carrying capacity, and loss of authenticity. The study aims to understand better the four pillars of integrating the World Heritage and Sustainable Development policy in achieving environmental sustainability, inclusive social development, inclusive economic development, and fostering peace and security.
Adaptive reuse and authenticity: promoting urban conservation in Melaka's historic town Angela Wee Kah Man
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.73

Abstract

This study investigates the impact of adaptive reuse on the sense of place and urban conservation in Melaka's historic town, where heritage shophouses have been repurposed as F&B establishments. Questionnaire surveys were used to collect data from stakeholders, including local communities, to assess their perceptions of adaptive reuse works. The study found that adaptive reuse works had a positive impact on the sense of place and urban conservation in Melaka's historic town. However, the preservation and adaptation of these buildings must be done with proper community engagement to avoid alienating locals from their built environment. Discussions with stakeholders revealed that a holistic approach that considers both heritage preservation and community needs is crucial in promoting sustainable and inclusive urban conservation practices. The study concludes that adaptive reuse works on heritage shophouses as F&B establishments can contribute to sustainable urban conservation and promote an authentic city brand. Community engagement is crucial in preserving the character of these buildings and ensuring the inclusion of locals in their built environment. By incorporating community input, adaptive reuse works can promote a sense of place and belonging that contributes to the overall urban conservation and sustainability of the city. The adaptive reuse of heritage shophouses as F&B establishments is becoming increasingly popular, contributing to the area's status as a UNESCO World Heritage City. However, the preservation and adaptation of these buildings must be done in a way that reflects the local community's values and needs to avoid alienating them from their built environment. By prioritizing community engagement and consultation, adaptive reuse works can promote sustainable urban conservation practices, enhance the city's authenticity, and contribute to a sense of place and belonging for both locals and visitors.
Renewing the old, creating the new: examining the strategies and results of urban conservation in Singapore and Shanghai Zhao Yihua
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.83

Abstract

This paper explores the concept of authenticity in the conservation and renewal efforts in Singapore and Shanghai. Despite the past belief that demolishing or modifying historical buildings was acceptable for rapid urban development, the cities have recognized the value of preserving these buildings to maintain a sense of cultural heritage and authenticity. Through the analysis of typical conservation cases in both cities, the study examines the relevant strategies, methods, and results, and compares the changes and progress of conservation over time. The study finds that the conservation of historical buildings and districts can contribute to the authenticity and cultural identity of a city, fostering a sense of community and pride among residents. However, the concept of authenticity can be complex, and there may be debates over the appropriate level of restoration or modification required. Overall, the dissertation highlights the importance of balancing urban development and conservation and the evolving strategies towards people-based and coordinated development in both cities.
Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh Yenny Rahmayati; Haya Alshammari; Razan Alomar; Taif Almarshad; Najla Alzahrani; Amjad Alqubaily
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.124

Abstract

Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al-Mu'eiqilia Market, and Deera Square. It also had the major royal castle in Saudi Arabia's second state. It was a thriving economic neighborhood from the past until the present times. With all these values, Al-Dirah has the potential to represent the branding of Riyadh as the capital city. However, this district is facing challenges such as traffic, overpopulation, collapsing buildings, and maintenance issues which might impact the image of the neighborhood. This study aims to investigate the values and potentials of the Al-Dirah neighborhood as well as recent urban problems from the perspectives of residents and non-residents. It argues that having significant potential ranging from cultural, historical, and economic is not enough for developing the branding for the city without considering the perceptions of the residents. Their perceptions are important to create an image that can be potential for the city branding. Therefore, their role needs to be recognized. A mixed method both qualitative and quantitative approach was utilized for this study through online structured and open-ended questionnaires, supported by direct observations on the site. The findings reveal that although old neighborhoods are often associated with urban problems and poorly built environments, however, from residents’ perspectives, it has the potential for city branding, especially if it is supported by their cultural, historical, and economic values. While most of the studies related to city branding focus on the policies perspective from the top-down, this study gives another perspective which is from the community or bottom-up. This study supports the Saudi Vision 2030 goals to achieve a sustainable living environment, boost the economy through tourism, and strengthen national identity at the same time. This study enriches references about city branding for practitioners and policymakers.

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