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Tanti Handriana
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Department of Management, Faculty of Economics and Business, Universitas Airlangga JL. Airlangga 4, Surabaya, Indonesia, 60286
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Southeast Asian Business Review
Published by Universitas Airlangga
ISSN : -     EISSN : 30255171     DOI : https://doi.org/10.20473/sabr.v1i1.45844
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The SABR is committed to publishing the high quality articles from business and management perspectives in regards to within and between the Southeast Asian region. The covered domains but not limited to, such as: Marketing management, Finance, and management accounting, Strategic management, Operation, logistic, and supply chain management, Human resource management, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Local Viewer Preferences for Video Reaction Content About Indonesia by Creators on YouTube Libri Annisa Firdayasa Handoko; Kurnia Khafidatur Rafi'ah
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.44614

Abstract

Indonesia has about 127 million active YouTube users, equivalent to 21,42% of the platform’s worldwide market share. This is certainly an ample opportunity for YouTube video creators to reach huge viewers of Indonesians. One of the content formats often used by creators to gain the attention of local audiences is the reaction content format. By reacting to viral content, it is easier to get exposure from viewers. This study aims to determine the local viewer preferences for reaction content influenced by the type of reacted content, video attributes of reaction content, self-impression of authentic videos that are given reactions, and the creator’s characteristics and behavior. To support the research findings, 109 active students of FEB UNPAD in 2022/2023 were involved as respondents. Based on the descriptive and inferential analysis results executed by the software IBM SPSS Statistics 29.0., each independent variable positively impacts the viewer's interest in watching reaction content, proved by both t and F statistic significances.
The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention Nadia Ramadhani Nugroho Putri; Tanti Handriana
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.45844

Abstract

The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield of Sun Essence products and influencer Refal Hady who is the star of advertisements that uploaded via Instagram reels. Using a quantitative approach, this research examines data through SEM (Structural Equation Modeling) analysis techniques based on Partial Least Square (PLS) and uses the SmartPLS 3 application. Respondents in this study are Instagram users who have watched Avoskin Your Skin Bae Shield of Sun Essence advertisement. starring Refal Hady but have never bought the product, are over 18 years old and there are 175 respondents who have fulfilled the screening. The results of this study indicate that product-influencer congruence has a positive influence on influencer credibility and attitude toward advertising, and has an impact on purchase intention, and attitude toward advertising has a positive influence on purchase intention. However, influencer credibility has no influence on purchase intention.
The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema Rachmad Pujo Sakti; Gancar Candra Premananto
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.47209

Abstract

This research examined the effect of attitudes towards watching MPL ID tournaments in cinemas, subjective norms, perceived behavioral control, involvement, and E-WOM on intentions to watch MPL ID tournaments in cinemas. This research used a quantitative approach using multiple linear regression analysis testing techniques. The research data were obtained from questionnaires distributed online via Google Forms to respondents with predetermined criteria. These criteria include being at least 18 years old, being a gamer, and having never watched an MPL ID tournament in a cinema. The total number of respondents obtained was 136 respondents. This study uses a 5-point Likert scale. The study results show that attitudes toward watching MPL ID tournaments in cinemas, subjective norms, involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas. However, perceived behavioral control does not positively affect the intention to watch the MPL ID tournament in cinemas.
The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising R.A Adenia Kumala Adzani; Gancar Candra Premananto
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.47396

Abstract

This study examines the role of advertising creativity, credibility, lack of irritation, informativeness, and entertainment on consumer attitude toward the brand on Gojek X Ariel NOAH #CepetanGoSendInstant on YouTube. This research was conducted using a quantitative approach with a survey method. The data was obtained through an online survey using Google Forms to 256 respondents who are YouTube social media users in Indonesia with a minimum age of 18 years and have seen Gojek advertisement “#CepetanGoSendInstant by Ariel NOAH x GoSend" on YouTube. This research uses Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS) approach. Measured variables are advertising creativity (24 indicators), credibility (3 indicators), lack of irritation (3 indicators), informativeness (2 indicators), entertainment (3 indicators), attitude toward the advertisement (3 indicators), and attitude toward the brand (3 indicators). The results showed that advertising creativity and entertainment had a significant effect on attitude toward the advertisement, while credibility, lack of irritation, and informativeness had no significant effect on attitude toward the advertisement. The results of the study also found that the attitude toward the advertisement had a significant effect on the attitude toward the brand.
Foreign Institutional Ownership and Dividend Policy Luluk Muthoharoh; Rahmat Heru Setianto
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.48977

Abstract

Increasing institutional investors in manufacturing companies encourage companies to be more wise in making financial decisions, including dividend policy. Dividend policy related to profits earned by the company will be distributed to shareholders in the form of dividends or saved as retained earnings for reinvestment purposes. This study aims to examine the effect of foreign institutional ownership on dividend policy. This research was conducted on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2013-2017, with a total of 466 observations. The Generalized Method of Moment (GMM) logistic regression and dynamic panel data estimation model was used in this study, with the dependent variable being dividend policy and the independent variable being ownership of foreign institutions. The study shows that foreign institutional ownership has a positive effect on dividend policy.
Analysis of Vehicle Operating Cost Efficiency in IECO Trans Company Using Transportation Methods Ahmad Surya Soneda; Yetty Dwi Lestari
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.48990

Abstract

This research arose because of problems with travel costs, which the company judged were not optimal, and the profits obtained by the company were also not optimal. This research was taken from a case study at the IECO Trans company. This study aims to achieve the efficiency of the IECO Trans Company using the Transportation method. The method used from the transportation method is the northwest corner, the least cost combination, and the Vogel Approximation Method (VAM). This study uses qualitative research methods. Two data are used in this study: primary, taken from interviews and company data, and secondary, taken from previous research journals, websites, government data, and books. The results of this study will show the composition of route destinations and types of vehicles at the IECO Trans company, which results in cost efficiency. As an implementation of transportation methods and cost efficiency, the IECO Trans company will get options from the composition of route destinations and vehicle types based on analyzing transportation methods with a more efficient cost.

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