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Ismi Rajiani
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Dukuh Kupang Timur Gg. XI / No. 33, Kelurahan Pakis, Kecamatan Sawahan, Surabaya 60256 - Jawa Timur, Surabaya, Provinsi Jawa Timur, 60256
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INDONESIA
Journal of Managerial Sciences and Studies
Published by Pt. Mawadaku Sukses Solusindo
ISSN : 29886600     EISSN : 29886619     DOI : 10.61160
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang yang sedang berkembang dan berkembang di bidang manajemen dan ilmu sosial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies" : 5 Documents clear
IMPACT OF FUNDAMENTAL MACROECONOMIC FACTORS, COST EFFICIENCY, FIRMS POLICIES WITH SYSTEMATIC RISK AS MEDIATOR ON ISLAMIC FINTECH WELFARE PERFORMANCE : EVIDENCE FROM AN INDONESIA'S ISLAMIC FINTECH INSTITUTION Dody Suhermawan; Mahjudin Mahjudin; Djoko Soelistya
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.9

Abstract

This study tries to answer some questions on the impact of Fundamental Macroeconomic Factors, Cost Efficiency, Firms Policies to Islamic Fintech Walfare from economically emerging country like Indonesia. The analysis was conducted gradually by placing systematic risk and firm performance as intervening variables. This research, in specific, aims to test the gradual effect of macroeconomic fundamental factors on firm performance and firm value. The theoretical base applied to support this research was two established financial theories, such as agency and capital structure theory. This study used the samples of the Islamic Fintch Institution that listed in Indonesia's stock exchange, which the stocks actively traded in Indonesia's Stock Exchange. The data used was panel data, namely, the data of cross section and time series from the period of 2017 to 20019. The research results are; first, the macroeconomics variables (inflation, interest rate, exchange rate, and economic growth) have significant effect on systematic risks. On the other hand, systematic risks have significant effect on firm performance, and firm performance has significant effect on firm value. Second, the variables of firm policy (manager incentive and financial leverage) have significant effect on firm performance, and firm performance has significant effect on firm value. However, capital expenditure has insignificant effect on firm performance and firm value rather than manager incentive and financial leverage. Third, special findings from this research are that there is gradual process in influencing firm value so that firm performance has the role as intervening variable, which is the variables mediating the effects of macroeconomic variable (exchange rate), systematic risk, and firm policy (manager incentive) in Islamic financial technology welfare.
Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ) Zainul Wasik; Kuncoro Catur Nugroho; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.12

Abstract

Objective - This study aims to determine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. Design/methodology/approach - The object of this research was to examine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. The subject of research is PT XYZ which is located in Surabaya and the company was chosen because of its position as a market leader in the field of consumer goods product distributors. Findings - The results showed conformity between conceptual patterns predicted based on relevant theories with patterns of empirical findings of case studies. Based on the analysis carried out, it is concluded that the marketing communication strategy of PT XYZ uses a promotional mix in the form of advertising, sales promotion, personal selling, and marketing events. Marketing communication activities are widely supported by brand-holder companies or principals
Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation Zainul Wasik; Kuncoro Catur Nugroho; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.13

Abstract

Objectives - This research discusses matters relating to the marketing performance of micro and small enterprises in South Tangerang and Banten. Design/methodology/approach - Research Design This research is a survey research, with a quantitative approach, with the aim of measuring causal relationships (cause and effect).This research on the application of marketing strategies, creative product innovation, and market orientation through business development as an effort to improve marketing performance is one type of Cross Section research. To test the hypothesis, a survey will be conducted to traders in the Surabaya-Gresik area as respondents. Findings - Based on the discussion in this study, the conclusions that can be made are as follows: (1) states that creative product innovation carried out by MSMEs has a positive effect on business development. (2) states that market orientation carried out by MSMEs has no effect on business development. (3) Stating that the marketing strategy carried out by MSMEs has a positive effect on business development. (4) Stating that business development carried out by MSMEs has an effect on marketing performance
ONLINE MARKETING MEDIA IN THE DIGITAL AGE: THE DEMISE OF CONVENTIONAL RETAIL MARKETS Zainul Wasik; Kuncoro Catur Nugroho; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.14

Abstract

Introduction - Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing provides greater accessibility to consumers. They can shop anytime and anywhere through their electronic devices. Objective - The researcher intends to deepen the study to explore and analyze the exposure of the digitalization era of online marketing media on the fall of conventional retail markets. The purpose of this study is of course to find out and analyse the incessant exposure of the digitalisation era, especially marketing media in its role in bringing down the conventional retail market. Design/Methodology/Approach - This research uses a qualitative descriptive method, which is contextual research that makes informants instruments and is adjusted to a natural situation about data collection which is generally qualitative. Research procedures produce descriptive data in the form of written or spoken words of people and observable behavior. Finding - People tend to spend online shopping activities rather than doing conventional shopping activities. The impact is the fall of the conventional market, the glory of the conventional market is gradually starting to erode and is predicted to experience massive closures in the future. There are many advantages of shopping online rather than conventionally. Business leaders need to develop an integrated marketing strategy between online and offline platforms. Recognizing how both can support each other and increase overall brand visibility will be the key to success.
BEHIND THE KICK: UNDERSTANDING LOCAL FUTSAL SHOE CHOICES IN INDONESIA - A COMPREHENSIVE STUDY ON BRAND IMAGE, PRODUCT QUALITY, PRICE, AND CUSTOMER SATISFACTION Mukhammad Khasbiyash Shiddiqi; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.16

Abstract

This paper aims to evaluate the loyalty of Indonesian futsal players towards the Futsal Shoe product. The study investigates the effects of Brand Image, Product Quality, and Price on customer satisfaction and, subsequently, their loyalty. The research employs a quantitative approach, sourcing data from 210 participants. Statistical tests including path analysis, t-test, and Sobel test were utilized to validate hypotheses.The findings show that brand image, product quality, and price significantly influence customer satisfaction. Interestingly, while both brand image and product quality impact customer loyalty, price doesn't seem to have a direct influence on loyalty. However, the level of customer satisfaction was found to play a crucial role in driving customer loyalty. In conclusion, brand image, product quality, and price are important in shaping customer satisfaction with Futsal shoes, which in turn drives customer loyalty. The price, however, doesn't directly affect loyalty. Hence, the study recommends that companies should concentrate on enhancing brand image and product quality to boost customer satisfaction and loyalty.

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