cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
DEWI SITI MAHMUDAH
Contact Email
dewismahmudah@gmail.com
Phone
+6281259818947
Journal Mail Official
dewismahmudah@gmail.com
Editorial Address
JL. DUKUH KUPANG BARAT I NO. 216-218 SURABAYA, JAWA TIMUR 60225
Location
Kota surabaya,
Jawa timur
INDONESIA
YOS SOEDARSO ECONOMICS JOURNAL
Published by UNIVERSITAS YOS SOEDARSO
ISSN : 26849720     EISSN : -     DOI : -
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
YOS SOEDARSO ECONOMICS JOURNAL (YEJ) Merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi, Universitas Yos Soedarso dengan ISSN: 2684-9720. YEJ mengkhususkan diri pada topik yang berkaitan dengan Pengembangan Ilmu Ekonomi & Manajemen Berdasarkan Hasil Penelitian. Kami mengundang dosen, peneliti, pelajar, praktisi dan akademisi untuk ikut berkontribusi pada jurnal tersebut. Kirimkan artikel Anda melalui sistem pengiriman online: https://ejurnal.uniyos.ac.id/ Informasi lebih lanjut: E-mail: yossoedarsoeconomicsjournal@gmail.com Website: https://ejurnal.uniyos.ac.id/ Alamat: Jl. Dukuh Kupang Barat I No. 216-218 Surabaya, 60225
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2022): April 2022" : 5 Documents clear
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN KEDAI WARUNG KOPI 777 SURABAYA Rizka Novianty Haninda; Novita Dwi Indriyani; Izzah Mufidah Qurratu’ain
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53027/yej.v4i1.261

Abstract

The purpose of this study is to determine the right marketing strategy for businesses at Kedai Warung Kopi 777 Surabaya through a SWOT analysis. Therefore, the authors are interested in conducting research with the formulation of the problem. First, how is the marketing strategy for the business at the 777 Coffee Shop Surabaya. Second, how is the SWOT analysis in determining the right marketing strategy for the Kedai Warung Kopi 777 Surabaya business. This research is a field research with qualitative research type. To analyze the data using the IFAS, EFAS, SWOT matrix. The results of this study conclude that Kedai Warung Kopi 777 in terms of product, price, procces, place, promotion and people, phisycal eviden Kedai Warung Kopi 777 has implemented a strategy that is right on target with the company's goals. However, the physical evidence of Kedai Warung Kopi 777 did the wrong strategy so it needed to be evaluated. The strategy that can be used is the Kedai Warung Kopi 777 Surabaya based on the SWOT matrix, namely by maximizing promotions in online or offline media, prioritizing consumer satisfaction with product quality and affordable prices. Keywords: Marketing Strategy; SWOT Analysis.
Analisis Pengaruh Ekspor dan Impor Terhadap Cadangan Devisa Indonesia Andriandita Wijayanto; Nona Maria Engelina L
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is one of the developing countries, where Indonesia implements an open economic system. In an open economic system, relations between one country and another, both bilateral and multilateral, will create transactional activities. This transactional relationship requires a means of payment in the form of foreign exchange taken from foreign exchange reserves. Foreign exchange reserves are defined as a number of foreign currencies reserved by the central bank (Bank Indonesia) for the purpose of financing development and overseas obligations such as import financing and other financing to foreign parties. One very important monetary indicator that shows the strength and weakness of a country's economic fundamentals is foreign exchange reserves. Adequate foreign exchange reserves are one of the guarantees for achieving a country's monetary and macroeconomic stability (Tambunan, 2001). The more active a country trades, the more foreign exchange it needs. Foreign exchange is also obtained from foreign aid either through foreign debt or through grants or often called capital outflow. Foreign exchange is used in the construction of industrial projects and projects such as roads, bridges, wharves, airports and terminals. Foreign exchange reserves are an important source of funding used by Indonesia to carry out national development, which are kept and accounted for by Bank Indonesia. The country's foreign exchange reserves are obtained from trading activities between countries. Trade between countries occurs because a country is unable to meet its needs, namely producing goods or services due to limited and scarce resources, both natural resources and human resources, so that this can encourage a country to carry out trade known as export and import activities. The goal to be achieved in this research is to find out how exports and imports affect Indonesia's foreign exchange reserves.
Analisis Penerapan Prinsip 5C Dalam Keberhasilan Pembiayaan Mikro Ib di BRI Syariah Kantor Cabang Pembantu (KCP) Sidoarjo Gateaway Hendro Rumpoko; Wilda al Aluf
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Bank BRI Syariah, micro iB financing is divided into three, namely micro 25iB, micro 75iB and micro 200iB. iB microfinance is financing provided to customers who own a business and need working capital with a minimum length of business of two years which is generally individual in nature and provides loan facilities, where the borrower/finance applicant is required to provide collateral or guarantees. The purpose of this research activity is to determine the application of 5C principle analysis to the implementation of iB micro-financing by BRI Syariah KCP Sidoarjo Gateway employees and to determine the impact of implementing customer 5C on the success of iB micro-financing at BRI Syariah KCP Sidoarjo Gateway.
Analisis Pengaruh Service Quality dan Product Quality Terhadap Customer Loyalty (Studi Pada Konsumen Es Kristal Merek Elvano di Mojokerto) Erik Bisri Alamsyah; Eko Budiyanto; Edho Setya Mufti
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research has been conducted on consumer loyalty to Crystal Ice products brand Elvano in Mojokerto. The purpose of this study is to determine the process of customer loyalty, the results of which can later be used by marketers to control long-term relationships between companies and consumers that can increase company profits. This study uses a survey method. The research population is consumers who intend to be loyal to the Elvano Di Mojokerto brand Crystal Ice. Samples taken as many as 200 people. The analytical method in this study uses Structural Equation Modeling (SEM). SEM is a multivariate technique that combines aspects of multiple regression and factor analysis to estimate a series of dependency relationships simultaneously. Hypothesis testing was carried out using the AMOS program version 18 to analyze the causality relationship in the proposed structural model. Based on the results of structural model analysis, it can be seen that Service Quality affects the level of Customer Loyalty and Product Quality affects the level of Customer Loyalty.
Pengaruh Budaya Organisasi Terhadap Motivasi dan Kepuasan Kerja Serta Kinerja Karyawan (Pada Batik Benang Raja Surabaya) Eko Winarni; Ali Mahsun
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine how much influence Organizational Culture has on Motivation, Job Satisfaction and Employee Performance. The variables used in this research are organizational culture, motivation as the independent variable, employee performance as the dependent variable, job satisfaction as the intervening variable. The unit of analysis is Batik Yarn Raja Surabaya employees. The population in this study amounted to 117 employees with a sample of 100 respondents. The analysis technique used is the Structural Equation Model (SEM). The results in this study are Organizational Culture has a positive effect on Motivation by 0.499, Organizational culture has a positive effect on Job Satisfaction by 0.365, Motivation has a positive effect on Job Satisfaction by 0.325, Organizational Culture has a positive effect on Performance by 0.305, Motivation has a positive effect on Performance by 0.352, and Job satisfaction has a positive effect on performance of 0.519. The results of this study can be used by subsequent researchers, as a reference to enable future researchers.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2023): Desember 2023 Vol. 5 No. 2 (2023): Agustus 2023 Vol. 5 No. 1 (2023): April 2023 Vol. 4 No. 3 (2022): Desember 2022 Vol. 4 No. 2 (2022): Agustus 2022 Vol. 4 No. 1 (2022): April 2022 Vol. 3 No. 3 (2021): Desember 2021 Vol. 3 No. 2 (2021): Agustus 2021 Vol. 3 No. 1 (2021): April 2021 Vol. 2 No. 3 (2020): Desember 2020 Vol. 2 No. 2 (2020): Agustus 2020 Vol. 2 No. 1 (2020): April 2020 Vol. 1 No. 3 (2019): Desember 2019 Vol. 1 No. 2 (2019): Agustus 2019 Vol. 1 No. 1 (2019): April 2019 More Issue