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INDONESIA
Journal of Ecotourism and Rural Planning
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30320526     DOI : https://doi.org/10.47134/jerp
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
Journal of Ecotourism and Rural Planning (3032-0526) publishes original research that advances the frontiers of knowledge in ecotourism and rural planning. The journal welcomes submissions from a wide range of disciplines, including tourism, geography, planning, and environmental studies. The journal is committed to publishing high-quality research that can inform the development of ecotourism and rural planning policies and practices.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Pengaruh Profitabilitas, Likuiditas, Leverage, Firm Size dan Kepemilikan Institusional terhadap Cash Holding (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun Periode 2016 -2020) Ariyan Adha; Alien Akmalia
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.111

Abstract

Penelitian ini bertujuan untuk menguji: (1) Pengaruh Profitabilitas terhadap Cash Holding, (2) Pengaruh Likuiditas terhadap Cash Holding, (3) Pengaruh Leverage terhadap Cash Holding, (4) Pengaruh Firm Size terhadap Cash Holding, (5) Pengaruh Kepemilikan Institusional terhadap Cash Holding. Variabel dependen pada penelitian ini yaitu kebijakan Cash Holding, sedangkan variabel independennya yaitu Profitabilitas (ROE), Likuiditas (CR), Leverage, Firm Size dan kepemilikan institusional. Populasi pada penelitian ini yaitu perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2016-2020. Teknik pengambilan sampel dengan metode Purposive Sampling. Berdasarkan kriteria yang ada diperoleh 167 sampel perusahaan manufaktur. Penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Likuiditas dan Leverage berpengaruh positif signifikan terhadap Cash Holding, sedangkan Profitabilitas dan Firm Size tidak memiliki pengaruh terhadap Cash Holding dan Kepemilikan Institusional berpengaruh negatif signifikan terhadap Cash Holding. This research aims at: examinations (1) Profitability on Cash Holding, (2) Liquidity on Cash Holding, (3) Leverage on Cash Holding, (4) Firm Size on Cash Holding (5) Institutional Ownership on Cash Holding. The dependent variable in this study is Cash Holding, while the independent variable are Profitability, Liquidity, Leverage, Firm Size and institutional ownership. The population of this study is manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020. The sample technique was a proposal sample method. Based on existing criteria, 167 samples of manufacturing companies were obtained. This study uses multiple linear regression analysis techniques. The results of this study indicate that: Profitability and Firm Size has no significant effect on Cash Holding, Liquidity and Leverage has Positive effect on Cash Holding, and Institutional Ownership has negative effect on Cash Holding.
Pengaruh Persepsi Website Design Quality dan E-Service Quality terhadap E-Trust ‎ dan Repurchase Intention di Shopee Mualim Jogja; Retno Widowati
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.112

Abstract

Penelitian ini bertujuan untuk menguji serta menganalisis Pengaruh Persepsi Website Design Quality‎ ‎ dan E-Service Quality terhadap ‎E-‎Trust ‎ dan Repurchase Intention di Shopee. Jumlah sampel yang telah memenuhi kriteria dalam penelitian ini adalah 200 sampel menggunakan teknik pengambilan sampel nonprobabiliy dengan metode purposive sampling. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner elektronik dan disebarkan menggunakan Google Form. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis Structural Equation Model (SEM). Alat statistik yang digunakan adalah software AMOS versi 24. Berdasarkan pengujian dan analisis menggunakan SEM, menunjukkan bahwa Website Design Quality‎ berpengaruh positif signifikan terhadap E-‎Trust, E-Service Quality berpengaruh positif signifikan terhadap E-‎Trust, E-‎Trust berpengaruh positif signifikan terhadap Repurchase Intention, Website Design Quality‎ tidak berpengaruh secara langsung terhadap Repurchase Intention, E-Service Quality tidak berpengaruh secara langsung terhadap Repurchase Intention, E-Trust memediasi penuh pengaruh Website Design Quality‎ terhadap Repurchase Intention. E-Trust memediasi penuh pengaruh E-Service Quality terhadap Repurchase Intention pada pelanggan Shopee. This study aims to examine and analyze the Influence of Perceived Website Design Quality‎ and E-Service Quality on E-Trust and Repurchase Intention at Shopee. The number of samples that met the criteria in this study were 200 samples using a non-probability sampling technique with purposive sampling method. The data collection technique in this study used an electronic questionnaire and was distributed using the Google Form. This research uses a quantitative approach with Structural Equation Model (SEM) analysis. The statistical tool used is AMOS software version ‎‎24.‎ Based on testing and analysis using SEM, it shows that Website Design Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on E-Trust, E-Trust has a significant positive effect on Repurchase Intention, Website ‎ Design Quality has no direct effect on Repurchase Intention, E-Service Quality has no direct effect on Repurchase Intention, E-Trust fully mediates the effect of Website Design Quality on Repurchase Intention. E-Trust fully mediates the influence of E-Service Quality on Repurchase Intention of Shopee customers.
Pengaruh Keterlibatan Merek dan Pengalaman Merek Terhadap Loyalitas Merek dengan Kepercayaan Merek sebagai Variabel Intervening Clarisa Nusantari Arya Putri; Muhammad Miftahun Nadzir
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.114

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keterlibatan merek dan pengalaman merek terhadap loyalitas merek melalui kepercayaan merek sebagai pemediasi pada masyarakat yang menggunakan Traveloka. Teknik sampel pada penelitian ini menggunakan purposive sampling atau pengambilan sampel dengan kriteria. Kriteria yang digunakan yaitu masyarakat yang pernah menggunakan Traveloka minimal 2 kali dan berdomisili di Yogyakarta. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner berbentuk google form, dan terkumpul sebanyak 229 responden. Metode yang digunakan untuk analisis adalah path analysis dengan program spss versi 29. Hasil penelitian ini menunjukkan bahwa keterlibatan merek berpengaruh positif dan signifikan terhadap kepercayaan merek, pengalaman merek berpengaruh positif dan signifikan terhadap kepercayaan merek, keterlibatan merek berpengaruh positif dan signifikan terhadap loyalitas merek, pengalaman merek berpengaruh tidak signifikan terhadap loyalitas merek, kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas merek, kepercayaan merek memediasi keterlibatan merek terhadap loyalitas merek dan kepercayaan merek tidak memediasi pengalaman merek terhadap loyalitas merek. This study aims to determine the effect of brand involvement and brand experience on brand loyalty through brand trust as a mediator in people who use Traveloka. The sample technique in this study used purposive sampling or sampling with criteria. The criteria used are people who have used Traveloka at least 2 times and are domiciled in Yogyakarta. The data collection technique in this study used a questionnaire in the form of a Google form, and collected 229 respondents. The method used for analysis is path analysis with the SPSS version 29 program. The results of this study indicate that brand engagement has a positive and significant effect on brand trust, brand experience has a positive and significant effect on brand trust, brand engagement has a positive and significant effect on brand loyalty, brand experience has a positive and insignificant effect on brand loyalty, brand trust has a positive and significant effect on brand loyalty, brand trust mediates brand engagement on brand loyalty and brand trust does not mediate brand experience on brand loyalty.
Pengaruh Employee Engagement Terhadap Burnout dengan Happiness at Work Sebagai Variabel Moderasi (Studi Pada Karyawan Perhutani Purwodadi) Annisa Puspita Apricilia; Rini Juni Astuti
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.116

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh employee engagement terhadap burnout dengan dimoderasi happiness at work studi pada karyawan Perum Perhutani Purwodadi. Jenis penelitian ini adalah penelitian kuantitatif dengan menggunakan data primer yang diperoleh dengan melakukan penyebaran kuesioner dengan google form. Dalam penelitian ini jumlah responden sebanyak 102 karyawan yang sudah memenuhi kriteria dengan menggunakan metode purposive sampling. Penelitian ini menurunkan 2 hipoteis dengan pengolahan data melalui program SPSS 25 dan uji MRA untuk menguji variabel moderasi. Penelitian ini memberikan hasil bahwa employee engagement berpengaruh positif dan signifikan terhadap burnout dan dimediasi happiness at work menghasilkan negative dan signifikan. This study aims to examine and analyze the effect of employee engagement on burnout with moderated happiness at work studies on Perum Perhutani Purwodadi employees. This type of research is quantitative research using primary data obtained by distributing questionnaires with google form. In this study, the number of respondents was 102 employees who met the criteria using purposive sampling method. This study derived 2 hypotheses with data processing through the SPSS 25program and MRA test to test moderation variables. This study provides results that employee engagement has a positive and significant effect on burnout and mediated happiness at work produces negative and significant.
Pengaruh Celebrity Endorser, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Produk MS Glow di Yogyakarta Ni’matul Salsabila Susilo; Siti Dyah Handayani
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.124

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand image, dan word of mouth terhadap keputusan pembelian konsumen produk MS Glow di Yogyakarta. Subjek dalam penelitian ini adalah pengguna produk MS Glow yang berdomisili di Yogyakarta yang pernah melakukan pembelian minimal 6 bulan terakhir dan pernah melihat iklan MS Glow yang diiklankan oleh Nagita Slavina. Penelitian ini menggunakan 150 sampel yang dipilih menggunakan teknik non probability sampling melalui metode purposive sampling dengan kriteria minimal 17 tahun. Teknik analisis yang dipakai adalah metode analisis Regresi Linier Berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan bahwa celebrity endorser, brand image, dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Produk MS Glow di Yogyakarta. This study aims to analyze the effect of celebrity endorsers, brand image, and word of mouth on consumer purchasing decisions for MS Glow products in Yogyakarta. The subjects in this study were MS Glow product users who are domiciled in Yogyakarta who have made purchases for at least the last 6 months and have seen MS Glow advertisements advertised by Nagita Slavina. This study used 150 samples selected using a non-probability sampling technique through a purposive sampling method with a minimum age of 17 years. The analysis technique used is the Multiple Linear Regression analysis method using SPSS software. The results showed that celebrity endorsers, brand image, and word of mouth had a positive and significant effect on consumer purchasing decisions for MS Glow products in Yogyakarta.

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