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J-CEKI
Published by CV ULIL ALBAB CORP
ISSN : -     EISSN : 28285271     DOI : 10.56799
Core Subject : Humanities, Social,
Humanities Social Sciences
J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu Sosial: Ekonomi, Antropologi, Sosiologi, Psikologi, Geografi, Studi Budaya dan Etika, Studi Gender dan Seksualitas, Studi Area, Arkeologi, dan bidang terkait lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 241 Documents
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Pengaruh Media Sosial, Modernitas, Dan Kualitas Layanan Online Terhadap Minat Beli : (Survei Terhadap Pengguna Marketplace Shopee Pada Mahasiswa Jurusan Manajemen Angkatan 2018-2021 Universitas Perjuangan Tasikmalaya) Rifki Agung Pratama
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.514

Abstract

The purpose of this research is to measure and determine the effect of social media, modernity, and quality of online services on buying interest (Survey of Shopee Marketplace Users on Management Department Students Class of 2018-2021 Universitas Perjuangan Tasikmalaya). This study uses a quantitative approach to survey methods, the population in this study is students from the Department of Management, Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya, amounting to 1,229 students. This sample collection uses Probability Sampling using a Simple Random Sampling approach to 302 students. The data used in the form of primary data, in determining the number of samples the researchers used the Slovin formula and 5% as the level of error. In collecting data the researchers used a questionnaire. The analytical tool used with the help of SPSS 25.0, based on the results of the study showed that based on the correlation analysis of social media, modernity, and online service quality had a moderate influence on buying interest partially social media did not have a significant effect on buying interest, partially modernity and The quality of online services has a significant effect on buying interest. Simultaneously, social media, modernity, and the quality of online services have a significant effect on buying interest.
Pengaruh Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian: (Survei pada Konsumen Toko QueenzaBella Fashion Ciawi Tasikmalaya) Risma Shafitri
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.515

Abstract

This study aims to determine the simultaneous and partial effect of Brand Image and Price Perception on Purchase Decisions at the Queenzabella Fashion Ciawi Tasikmalaya Store. The method used in this research is descriptive and quantitative methods. The population studied were 100 respondents. The data collected in the form of primary data and secondary data. Data analysis in this study used multiple regression analysis using SPSS 24 software. The results showed that brand image and price perception simultaneously had a significant effect on purchasing decisions at the Queenzabella Fashion Ciawi Tasikmalaya Store. Brand image partially has a significant effect on purchasing decisions at the Queenzabella Fashion Ciawi Tasikmalaya store. Price perception partially has a significant effect on purchasing decisions at the Queenzabella Fashion Ciawi Tasikmalaya Store.
Analisis Peramalan Permintaan Cireng Untuk Menentukan Jumlah Produksi Yang Optimal Dengan Metode Time Series: (Studi Kasus Pada Usaha Cireng Aneka Rasa Banjarnegara) Desky Arlintyanda
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.516

Abstract

The purpose of this study was to determine the difference between demand forecasting to determine the optimal production amount without the Time Series Method using the Time Series Method at the Cireng Aneka Rasa Banjarnegara Business. The research method used is a combination method approach. The data used are primary and secondary data obtained directly from the owner of the Cireng Aneka Rasa Banjarnegara business. In the form of product demand data for the period January 2018 - December 2020. The calculation analysis of this study uses the Moving Average, Exponential Smoothing method with the help of the POM-QM for Windows V5 application so that it is known which method to determine the optimal amount of production for the company. The results of the comparative analysis of the exponential smoothing method are recommended for companies because it has the lowest error rate compared to the moving average method. Based on the results of the study, it is known that there is no significant difference between without the Time Series method and using the Time Series method. Therefore, the owner of the Cireng Aneka Rasa Banjarnegara business must be able to predict the amount of production so that it is optimal.
Pengaruh Biaya Bahan Baku Dan Biaya Tenaga Kerja Terhadap Volume Produksi: (Studi Kasus Pada Pabrik Kusen Putra 99 Kabupaten Ciamis Periode 2018-2020) Rafi Darojat
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.517

Abstract

The purpose of this study was to find out the simultaneous and partial influence of raw material costs and direct labor costs on production results in the Kusen Putra 99 Factory of Ciamis. The research method used is a causal relationship with the case study approach. The data used is secondary data where the data is obtained directly from the Kusen Putra 99 Factory of Ciamis with a sample of 3 years. Data analysis in this study is a double linear regression analysis, correlation coefficient analilsis and determination coefficient analysis with the help of the SPSS program version 25. Based on research it is known that the cost of raw materials and direct labor costs simultaneously have a significant effect on the production of Kusen Putra 99 Factory of Ciamis. The cost of raw materials partially affects the production of Kusen Putra 99 Factory of Ciamis. Labor costs directly affect the production of Kusen Putra 99 Factory of Ciamis.
Pemaparan Manfaat Pendaftaran Hak Merek Pada UMKM Ngombe Kopi Batam Winda Fitri; Elvina Enjelica; Felix Filbert; Jeny; Hardy Winata Lie; Jacelyn; Princessa Tan Widiana; Trillian Lim
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.518

Abstract

Intellectual Property Rights (IPR) is defined as the right to obtain legal protection of intellectual property in accordance with the laws and regulations. Legal protection for trademarks is very important so that they are not used by other parties against the law such as plagiarism and counterfeiting which can create unfair trade competition so that it ends up harming the brand owner. Ngombe Kopi Batam SMEs have unique menus that can be used as trademarks. A trademark in MSMEs can also be a way to get closer between MSMEs and customers, with the presence of a brand or trademark, customers will find it easier to remember the MSME trademark. Therefore, it is important for MSMEs to avoid plagiarism in their business by registering their trademarks with Intellectual Property Rights (IPR) of Trademark Rights.
Persepsi dan Konsepsi Masyarakat Osing terhadap Jamu Macan Kerah sebagai Upaya Menjaga Kesehatan Siti Muslichah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.520

Abstract

Persepsi dan konsepsi masyarakat suatu etnis terhadap suatu ramuan tradisional akan mendorong masyarakat untuk mempertahankan keberadaan jamu tersebut. Penelitian ini bertujuan untuk mendapatkan gambaran bagaimana persepsi, pengetahuan, dan keyakinan masyarakat Osing terhadap jamu Macan Kerah. Penelitian ini menggunakan teknik deskriptf kualitatif dengan menggabungkan wawancara terstruktur dan in depth interwie. Responden dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa persepsi masyarakat cukup positif mengenai jamu macan kerah. Responden mempercayai khasiat jamu untuk menjaga kesehatan. Klaim khasiat jamu yang di sebutkan adalah untuk meningkatkan kesuburan, perawatan pasca persalinan, perawatan pranikah, mengatasi penyakit kulit, dan menghilangkan sial. Untuk menjaga keberadaan jamu macan kerah ini perlu dilakukan penyadaran terhadap generasi muda agar turut menjaga salah satu pengetahuan lokal masyarakat Osing agar tidak menghilang seiring dengan perginya para generasi tua di masyarakat tersebut.Untuk itu tradisi yang masih dipegang oleh para sesepuh ini harus tetap diwariskan kepada anggota keluarga masing-masing terutama generasi mudanya.
Pengaruh Endorse Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Sensus Pada Pelanggan Aktif Celebrity Endorse Ria Noviara Nurhardiyanti) Ria Noviara Nurhardiyanti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.521

Abstract

This study aims to determine the effect of endorsement and service quality on customer satisfaction (Census on active customers Celebrity Endorse Ria Noviara Nurhardiyanti). The method used in this study is a quantitative method with a census approach. The population studied was 40 respondents who are active celebrity endorsers by Ria Noviara Nurhardiyanti. The data used is primary data where the data source directly provides data to data collectors. The tool used in this research is Multiple Linear Regression using SPSS software version 26. The results show that endorsement and service quality simultaneously have a significant effect on customer satisfaction with celebrity endorser Ria Noviara Nurhardiyanti. Partial endorsement has a significant effect on customer satisfaction celebrity endorser Ria Noviara Nurhardiyanti. Service quality partially has a significant effect on customer satisfaction celebrity endorser Ria Noviara Nurhardiyanti.
Strategi Pemerintah Desa Dalam Pemberdayaan Kelompok Tani Yohanis Polce Lio
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.525

Abstract

Strategi pemberdayaan yang dilakukan Pemerintah Desa terlebih khusus untuk kelompok tani merupakan upaya untuk meningkatkan kualitas sumber daya manusia (SDM), menguatkan potensi yang ada serta melindungi kelompok tani dengan membentuk dan merubah perilaku masyarakat melalui pengembangan potensi-potensi yang dimiliki. Penelitian ini bertujuan untuk mengetahui strategi pemerintah desa dalam meningkatkan pemberdayaan kepada masyarakat khususnya kelompok tani di Desa Mautenda Kecamatan Wewaria Kabupaten Ende. Penelitian ini menggunakan metode deskripsi kualitatif. Teknik penentuan informan yaitu purposive sampling. Data diperoleh melalui pendekatan wawancara, observasi, dan dokumentasi. Analisa data melalui tahap reduksi data, penyajian data dan penarikan kesimpulan atau verifikasi. Untuk menjaga keabsahan data dilakukan melalui tahap triangulasi teknik. Hasil penelitian menunjukan bahwa dalam menciptakan suasana untuk mengembangkan potensi desa khususnya kelompok tani, pemerintah telah mendatangkan pihak penyuluh untuk membantu dalam meningkatkan pemahaman kelompok tani agar dapat mengembangkan potensi yang ada. Selain itu, strategi pemerintah desa untuk meningkatkan kapasitas kelompok tani dengan memperkuat potensi yang ada dan melindungi kelompok tani dari berbagai persaingan yang terjadi pemerintah desa sudah melakukan monitoring dan sosialisasi dengan tujuan agar kelompok tani lebih sejahtera.
Pengaruh Citra Merek Dan Promosi Terhadap Loyalitas Pelanggan: (Survei Pada Pelanggan Insan Sport Di Tasikmalaya) Euis Dewi Mustika Bella
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.530

Abstract

This study aims to determine the simultaneous and partial effect of brand image and promotion on customer loyalty of Insan Sport in Tasikmalaya. The method used in this research is a survey method with a quantitative approach. The population studied was 100 respondents. The data collected in the form of primary data and secondary data. Analysis of the data in this study using multiple linear regression analysis using SPSS veris 24 software. The results showed that brand image and promotion simultaneously had a significant effect on customer loyalty in Insan Sport in Tasikmalaya. Brand Image, partially has a significant effect on customer loyalty of Insan Sport in Tasikmalaya. Promotion partially has a significant effect on customer loyalty of Insan Sport in Tasikmalaya.
Meningkatkan Prestasi Belajar Bahasa Inggris Materi Direction Dengan Menerapkan Model Pembelajaran Learning By Doing Pada Siswa Kelas XI Multimedia SMK Negeri 3 Penajam Paser Utara Tahun Pelajaran 2018/2019 Karyawati Ningsih
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 4: Juni 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i4.532

Abstract

Penelitian Tindakan Kelas (PTK) dilakukan di SMK Negeri 3 Penajam Paser Utara, di dasari adanya masalah interaksi pada proses belajar rendah, kemudian dampaknya pada prestasi belajar juga rendah. Subjek peserta didik pada kelas XI Multi Media berjumlah 34 orang, menggunakan model Pembelajaran Learning By Doing instrument mengumpulkan data menggunakan lembar observasi dan tes. Fokus observasi dilakukan untuk mengamati aktivitas guru dan peserta dididk dalam pembelajaran, dan tes diberikan untuk melihat tingkat keberhasilan peserta didik sesuai kompetensi yang menjadi tujuan pembelajaran. Hipotesis penelitian ini "Hasil peserta didik pada materi Direction akan meningkat, jika model pembelajaran Learning by doing diimplementasikan dengan benar pada peserta didik kelas XI Multi Media SMK Negeri 3 Penajam Paser Utara Tahun 2018. Hasil penelitian pada kondisi awal terdapat 19 orang dari 34 peserta didik (56%) tidak tuntas, sebesar (44%) tuntas. Pada siklus I peserta didik mengalami ketuntasan belajar (68%) belum tuntas (32%). Selanjutnya siklus II peserta didik mengalami ketuntasan sebear (91%), sebesar (9%) jumlah peserta didik belum tuntas. Berdasarkan hasil penelitian mulai dari kondisi awal , siklus I dan siklus II sudah terjadi peningkatan signifikan. Kesimpulannya bahwa “ menggunakan Model pembelajaran Learning by doing dapat meningkatkan hasil belajar peserta didik materi Direction di kelas XI Multi Media SMK Negeri 3 Penajam Paser Utara Tahun 2018.

Page 5 of 25 | Total Record : 241

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