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GENESIS SEMBIRING DEPARI
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genesissembiring@gmail.com
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+6285359562521
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genesissembiring@gmail.com
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Jl. Sutomo Ujung No.28 D, Durian, Kecamatan Medan Timur, Kota Medan, Sumatera Utara 20235, Indonesia.
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INDONESIA
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
ISSN : -     EISSN : 29649846     DOI : https://doi.org/10.55927/snimekb.v2i2
Prosiding ini berisi makalah-makalah yang telah dipaparkan dalam kegiatan Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis (IMEKB) yang diselenggarakan setiap 2 semester, tema IMEKB akan berbeda-beda sesuai dengan isu-isu bisnis-ekonomi terbaru yang sedang terjadi di sekitar kita. Prosiding IMEKB tahun 2022 merupakan prosiding pertama Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis (IMEKB) yang diselenggarakan oleh Formosa Publisher pada tahun 2022. Saat ini Prosiding terdaftar dengan E-ISSN 2964-9846. Prosiding SN-IMEKB bertujuan untuk menyediakan media bagi para pendidik, peneliti, cendekiawan, praktisi, dan mahasiswa dari berbagai latar belakang untuk mempresentasikan dan mendiskusikan penelitian, pengetahuan, dan inovasi mereka yang relevan dengan tema seminar. Berbagai makalah hasil penelitian dan pendampingan masyarakat di bidang ilmu ekonomi, bisnis, keuangan, manajemen, . Seluruh makalah telah mengalami proses peer review dan telah dipresentasikan dalam sesi Call for Proposal.
Articles 25 Documents
Application of AI Technology in Drug Discovery and Vaccine Development in the Pharmaceutical Sector and the Impact on the Business Sector and Employment in the Pharmaceutical Sector Ependi; Juniarti; Nuriana
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6992

Abstract

The application of AI technology in drug discovery and vaccine development in the pharmaceutical sector can have a positive impact on the business sector and employment opportunities in the pharmaceutical sector. However, the application of AI technology in the pharmaceutical sector also has several challenges, such as limited experts who have technical skills and understanding of the scientific side of a process. In order to maximize the potential impact of AI in pharma, appropriate investment in research and development is required, as well as the implementation of strong regulations and ethical standards. With this understanding, we can better appreciate the role and value of AI in pharma and global health. In journals and articles discussing the application of AI technology in the pharmaceutical sector, research methods used include the use of learning machine algorithms, vaccine development, ethical challenges and considerations, as well as investment and adoption.
The Effect of Artificial Intelligence on Productivity and Employment, Literature Review Study Rifki Ambari Duila
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6994

Abstract

Artificial Intelligence (AI) is predicted to significantly change the world of work and economic productivity. This research aims to analyze the influence of AI on productivity and employment based on a literature review. The research method was carried out qualitatively by collecting 10 indexed international and national journals related to the topic of AI and its impact on the field of work economics. The results of the article review show that the application of AI provides opportunities to increase productivity through automation of processes that were previously manual. However, the widespread adoption of AI has the potential to threaten mid- and low-level employment. Appropriate regulations are needed so that the benefits of AI can be enjoyed by the wider community, while the risk of unemployment can be minimized. The government's role is also important in providing training programs to improve human resource skills. Future research needs to consider empirical data and the specific context of a country/industry to comprehensively understand the impact of AI.
Digital Market Development with Artificial Intelligence in the Implementation of the Business Code of Ethics in Indonesia Aulia Hanifah
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6997

Abstract

This research aims to analyze the influence of AI on the continued effectiveness of digital business processes and the implementation of digital business codes of ethics in Indonesia. This research was conducted using qualitative methods based on research references to test hypotheses. The research results show that advanced information technology, including AI, is able to increase the effectiveness of business processes with automation, personalization, and more effective marketing strategies, as well as the implementation of business codes of ethics, by increasing transparency, accountability, and community participation in business processes. However, the risk of violating the code of ethics is also higher and it is difficult to monitor the implementation of the code of ethics in business processes. This research explains that AI has a significant influence on the development of digital business process activities and the implementation of codes of ethics in digital business in Indonesia.
AI Shield: Protecting Business Data from Cybercrime Anggi Ariska Putri; Muhammad Asrul Aswar
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6998

Abstract

This research discusses the application of Artificial Intelligence (AI) in strengthening company data security in collaboration with Firewall systems, Intrusion Detection Systems (IDS), and Cryptography. With the involvement of AI which has algorithmic capabilities and predictive analysis, this qualitative descriptive research provides proactive solutions to security threats, increases detection efficiency and strengthens data security systems. These three systems make it easy to limit illegal network access, detect and encrypt data through coding. These findings have important implications in facing the ever-growing challenges of cyber crime on information security, and provide a strong foundation for a particular company or organization to maintain the integrity and confidentiality of its data.
Consumer Sensory Perception and Food Quality: Sensory Branding Trends Vivy Kristinae; Bryan Ivano Gavrielo Leiden; Jeany Felicia Audrea Leiden
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6999

Abstract

The COVID-19 pandemic in Indonesia has had a significant negative impact on the agricultural economy of the country's most populous province, Kalimantan Tengah. The implications of research have an impact on regional economic stability due to consumer-product quality and revenue sharing during pandemics. Method for doing a deskriptif analysis combined with a deskript analysis of 200 consumers in Tengah Kalimantan. Based on the results of an analysis using regressive SPSS 24.0, it was concluded that consumer perception management is crucial for improving product quality and increasing sales by at least 73%. Accordingly, the results of this study provide support and a positive impact on business operations in the field of consumer psychology in order to better understand business systems through the use of consumer psychology in Central Kalimantan-Indonesia.

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