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Proceeding of International Conference on Global Innovation and Trends in Economy
Published by Universitas Pelita Harapan
ISSN : 29858550     EISSN : 29858569     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Proceeding of International Conference on Global Innovation and Trends in Economy (InCoGITE) contains scientific articles by international researchers who took part in InCoGITE conference, held yearly by Universitas Pelita Harapan, Universitas Multimedia Nusantara and Swiss German University.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 33 Documents
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The Influence of Promotion and Brand Image on Customer Purchase Decision at PT Isuindomas Putra, Medan Alfonsius; Crystal
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

This research is conducted in order to analyze the influence of promotion and brand image on customer purchase decision of Isuzu truck at PT Isuindomas Putra, Medan. The company faces some problems in terms of promotion and brand image. This research is conducted by using quantitative method by distributing the questionnaire to 97 respondents who have ever bought Isuzu truck at PT Isuindomas Putra, Medan. In order to determine the amount of the sample for this research, the writer uses Lemeshow formula. The writer also uses non probability sampling with the convenience or accidental sampling as the sampling technique. In terms of data analysis method, the writer uses multiple linear regression. The result of the t – test partial hypothesis is the promotion has positive and significant partial influence on customer purchase decision of Isuzu truck at PT Isuindomas Putra, Medan and the brand image also has positive and significant partial influence on customer purchase decision of Isuzu truck at PT Isuindomas Putra, Medan. The result of the F – test simultaneous hypothesis is the promotion and brand image have simultaneous influence on customer purchase decision of Isuzu truck at PT Isuindomas Putra, Medan. The result in this research also shows that brand image has the most dominant influence on customer purchase decision.
WOM and SENTIMENT Analysis Has Positive Influence to Positive or Negative Emotion from Class 11 or 12 in Jakarta and Surrounding Area Hendra Achmadi
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

College selection is one of the decision-making processes in life that must be passed by high school students, the influence of WOM (Word of Mouth) and SENTIMEN Analysis originating from social media Twitter does it affect positive and negative emotions that arise when students This high school student listens to college offers from marketing. The influence of WOM in this study is from two sources, namely the influence of parents and the second is the influence of friends. Meanwhile, the SENTIMEN analysis was taken from 105 universities' social media twitter, while the emotional factor was taken from the PANAS scale. Primary data retrieval to 105 respondents from 11th and 12th grade high school students by using Google forms, while secondary data SENTIMEN analysis uses python program to 105 universities with 100 tweets so that the tweet data taken is 10500 tweets, and by using natural language processing then positive, neutral and negative sentiments can be distinguished. Then data processing using PLS-SEM. And from the results of data processing, it was found that WOM and SENTIMEN had a positive effect on positive emotion of R2 by 15.3% and negative emotion by R2 of 17.4%. SENTIMEN analysis had no effect on positive emotion and negative emotion.
Implementation of Sustainable Growth Rate in Indonesia’s Stock Market Valentino Budhidharma
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

The Indonesia financial market is facing a recession in 2020. The decline in the financial market has been started since 2018. The pandemic of Covid-19 worsens the condition. This paper examines the SGR, AGR, and DPR of five selective random sampling banks from the financial sector in the Indonesian capital market to find out what is happening. The findings show that even though the SGR value is decreasing, most banks show an increasing value of DPR. One possible cause is banks do not have other places for investments so that they give the profit to shareholders.
Analysis of Pasar Rakyat Micro Enterprises using Business Intelligent and Data Mining in Jakarta During the Covid-19 Pandemic Hendra Achmadi
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

This study aims to determine the segmentation of the seller at Pasar Jatinegara , and from the data the micro entrepreneur at Pasar Jatinegara mostly is fashion garmen and also home appliances and the rest is a food and bererage, and sales total for a month 55% is below five hundreds rupiahs and 39 % is from range five hundreds until one million a day, and its conclude the Micro Entrepreneurship and most of the seler from the interview has been there for more than 10 years, so these seller is a lower income trap, because they cannot increase skill to increase the revenue or income. As we thought that Indonesia has Go-pay and OVO and Dana, but the reality the seller haven’t have account bank, and never have loan at Bank and do not have a social media, and mostly communicate with sms and most of the seller 32 % is woman dan 68 % is man by using The Business Intelligent. In order to be clear about the segmentation among these seller, then Data mining with machine learning can do that and by using the machine learning with clustering method on the respondent's profile using k-means, in within cluster sum of squares by cluster is 76 %, and it can be seen that the respondent's profile which will increase the intention to use mobile payment is that the total sales are at most under 500 thousand, then the most education in clusters 1 and 3 is at the level of SMA is about 63 percent and the rest are elementary school graduates, and the network that is most widely used is Indosat and the number of suppliers is 1-3 and the number of customers is between 2-10 customers and the last gender is mostly male.
Influencing Factors of Repurchase Intention on Online Food Delivery Service in Indonesia Kezia Christine; Margaretha Pink Berlianto
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the factors that influence repurchase intentions at online food delivery services in Indonesia. This study uses a quantitative study method with a cross-sectional approach with purposive sampling as the sampling technique. The sample of this research is ShopeeFood users who live in Greater Jakarta and are less than 40 years old. This study found that several factors influence repurchase intentions at Shopee Food, such as performance expectancy, habit, impulsive buying tendency, and openness to novelty. Impulse buying tendency was the most substantial factor influencing repurchase intention. Furthermore, congruity to self-image is not proven to have a significant positive effect on repurchase intention. This research only focuses on how certain factors influence the repurchase intention of Generation Y and Z OFDS consumers. So further research is needed to examine other internal and external factors. This research provides information on ShopeeFood management in making managerial decisions.
The Impact of Functional Brand Qualities and Intangible Brand Qualities Towards Perceived Value for Millennials in Indonesia Juniarty Siahaan; Yokie Radnan Kristiyono; Chelsie Gytha Lin
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Purpose – The role of functional brand qualities of brand innovation and quality and intangible or symbolic brand qualities of brand experience and brand personality are considered key theoretical constructs in branding. However, this study explores and understands the degree of impact that functional brand qualities have on intangible brand qualities and how both functional and intangible brand qualities ultimately contribute to perceived values. Methodology – This study applies the conceptual model to a specific brand within a specified demographic, with Apple being the specific brand. A specific sample of 253 Millennial Apple users between ages 20 to 40 in Indonesia was collected through non-probability judgmental (purposive) sampling. The majorities of respondents are from DKI Jakarta and make up 58.50% of the total respondents. This is seconded by 16.21% of respondents from the Banten province and 13.83% of respondents from West Java. The rest of the respondents are dispersed around Indonesia and are found in other parts of Java, Sulawesi, Sumatra, and Papua. All of the data is processed using SmartPLS ver. 3.3.2 software. Findings – Findings from this research have shown the significance of the direct impact that brand innovation has on perceived quality, brand experience, and brand personality, yet brand innovation does not have much direct impact on perceived value. Moreover, perceived quality also significantly impacts brand experience and perceived value, yet not so much towards brand personality. Brand experience also shows a significant impact on brand personality and perceived value. However, brand personality does not show a significant impact on perceived value Originality – Originality produces new knowledge without repeating what has already been done by others.
The Role of Marketing 4P Towards Brand Decision of Cigarette Products in Millennial & Z Generations in Jambi City Mediated by Perception Christoforus Chandra Dewanto; Prio Utomo
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

The Ministry of Finance has issued PMK Number 192/PMK.010/21 concerning “Tobacco Products Excise Tariffs”, the regulation regulates the determination of cigarette excise rates and retail selling prices (HJE). One of the reasons for the government to increase the excise rate on tobacco products is to make people reduce their cigarette consumption. This research focuses on the consumption of cigarettes by several generations in Jambi City, namely Generation X who was born in the vulnerable years between 1965 – 1980, the Millennial Generation who were born in the age range of 1981 – 1996 and Generation Z who was born in the age range of 1997 – 2012. from this study to determine whether public perception of cigarettes can be influenced by the 4P marketing theory (Product, Price, Place and Promotion) which is widely applied by cigarette companies to determine which brand of cigarette products they will consume. The method used in this study is descriptive analysis with a quantitative approach, with data analysis techniques Partial Least Square Structural Equation Modeling or PLS-SEM using Smart PLS 3.2 software. The results showed that of the 4 variables of the 4P theory applied by cigarette companies, only 1 variable, namely Price, had no direct and significant effect on people's perceptions of cigarettes. Other variables, namely Product, Place and Promotion have a direct and significant effect on people's perceptions of cigarettes in influencing people's decisions to consume products from a brand. This research still has some limitations, namely the research has not been too broad to all outlets and respondents who can represent all segments of society, and also research can be focused on one cigarette manufacturer. This research can be used by cigarette manufacturers in determining the company's promotional policies so that it can be more targeted in accordance with its target market.
Analysis of Factors Influence Micro Enterprises Online Purchase Intention on Social Media Agency Services with Mediation of Attitude towards Social Media in Kabupaten Tangerang During Covid-19 Pandemic Anastasia Joveta; Y. Budi Susanto; Krist Ade Sudiyono
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Begin with the Covid-19 as digital accelerator brings people to access social media daily, social media agency come as a solution to help micro business to survive on the pandemic era. Therefore, the social media agency is facing a hypercompetitive situation and need to know the factor of micro business having an intention to purchasing their services. Based on the findings, Subjective Norms (SN), Perceived Usefulness (PU), Perceived Behavioral Control (PBC), Cost (C), Attitude toward social media (ASM) significantly influence micro business owners online purchase intention. Therefore, Perceived Usefulness is significantly influenced online purchase intention using mediating variable. It describes that the highest influenced factor is Perceived Usefulness, which improve respondent online purchase intention, with or without any mediating variables. Also, it shows that attitude towards social media was not significantly influenced as a mediator. From the result, it can be suggested on the social media agency to focused more on how their services can bring an effort saving and enhance micro business in Kabupaten Tangerang through social media, especially on the post-pandemic situation. Its also recommended for the micro business owner to considered using social media agency for an effective workflow on activating social media for business.
Indonesia's New Capital City Development Strategy from Mobility Optimization Perspective Benny Aristo; Ivan Kristianto Singgih; Suryadiputra Liawatimena
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Based on Indonesia's 2045 vision, Indonesia’s new capital city development is expected to accelerate Indonesia’s economic transformation. Its development consists of six economic clusters and two supporting clusters, including low carbon-energy targets, smart city, and industry 4.0. This study provides insights into achieving the stated development goals from the mobility optimization perspective. The strategies include optimization and machine learning-based traffic control, real-time and dynamic bus routing, smart waste management, and the use of drones and electric vehicles. This study can guide researchers and practitioners to contribute to Indonesia’s new capital city development and accelerate the process.
Cash Flow Moderation between Profitability, Liquidity, and Leverage on Company Value on the Indonesia Stock Exchange Partogian Sormin
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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This study objective is to test the effect of profitability, liquidity, and leverage on firm value where cash flow is treated as a moderating variable. The object of research is the consumer goods industry listed on IDX for the period 2027-2021 by implementing multiple regression analysis models. The results showed that profitability had a positive effect on firm value, while liquidity and leverage had no significant effect on firm value. Meanwhile, cash flow is able to strengthen the influence of profitability on firm value, while variable cash flow is not able to moderate the effect of liquidity and leverage on firm value.

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