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Global Research on Economy, Business, Communication, and Information
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : -     EISSN : 30258626     DOI : https://doi.org/10.46806/grebuci.v1i1.921
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Global Research on Economy, Business, Communication, and Information (GREBUCI, ISSN No. 3025-8626) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta. Sebagai jurnal akses terbuka, GREBUCI menerbitkan artikel penelitian, artikel review, dan studi kasus pada bidang ekonomi, manajemen pemasaran, kewirausahaan, bisnis keluarga, perilaku konsumen, manajemen keuangan, manajemen sumber daya manusia, manajemen strategik, komunikasi pemasaran, broadcasting, teknologi informasi, perancangan sistem dan sistem informasi. Naskah bisa berupa artikel riset kuantitatif, artikel riset kualitatif, artikel review, short communication, metoda riset dan rancangan sistem, dengan syarat memiliki kebaruan dan bermanfaat secara praktis dan akademis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
 1 
Minat Beli Berbeda dari Niat Beli Bilson Simamora
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.921

Abstract

Banyak tulisan ilmiah, khususnya skripsi dan tesis yang menggunakan istilah minat beli. Namun, apabila dipertanyakan dalam ujian, mahasiswa tidak bisa disalahkan karena mereka merujuk pada berbagai buku yang menggunakan istilah minat beli. Artikel ini menjelaskan makna sebenarnya 'minat' sehingga para peneliti terhindar dari kesalahan penggunaannya.
Pengaruh Kepemimpinan Demokratis dan Work-life Balance Terhadap Kinerja Karyawan Perusahaan Tekstil PT. Duta Interlining Indonesia Elizabeth Anabella Martina Bintari Simarmata
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.942

Abstract

Employees' performance is the key factor of company development.   Democratic leadership and work-life balance are crucial factors in employee performance. This general view is widely accepted. However, the logic in it is context specific. In other words, a specific context can perform a specific behavior. This study concerns PT. Duta Interlining Indonesia. As a workforce-oriented company, the influence of leadership and work-life balance on performance should be very large. This study is intended to confirm this notion. Therefore, the authors collect data from 100 employees as the sample. Using multiple linear regression analysis, data analysis with IBM  SPSS 26 reveals that democratic leadership and work-life balance positively influence employee performance. The two independent variables explain employees' performance by 25%, as much as 75% caused by other factors. The other factors can be uncovered by further research.
Online Customer Reviews, Online Customer Ratings, Purchasing Decisions Steven Steven; Abdullah Rakhman
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.960

Abstract

Online shopping is now popular due to the development of Internet technology that enables shoppers to shop anywhere, anytime. However, behind its convenience, some drawbacks can be detrimental for the users, such as the breadth of the market and variants of similar products offered by different online stores that cause more difficult evaluations for many shoppers. In such a situation, shoppers rely on a shortcut mechanism to make purchase decisions, which considers mainly other customers' ratings and reviews. This study aims to investigate that shortcut in Tokopedia. Therefore, the authors recruited judgmentally 120 shoppers as respondents. Data analysis using multiple linear regression reveals that online customer reviews and ratings significantly and positively influence purchase decisions.
The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta Christina Ellena Ruslim; Rita Eka Setyaningsih
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.970

Abstract

Nowadays, beauty products are increasingly diverse and growing many local brands are constantly emerging with various types. So that a new promotion method emerged, namely viral marketing and celebrity endorsers. Therefore, this research will specifically discuss viral marketing and celebrity endorsers to find out consumers purchase intentions towards Scarlett Whitening skincare products. The theories used in this study are viral marketing, celebrity endorsers, and purchase intentions. The independent variables in this study are viral marketing and celebrity endorsers, while the dependent variables in this study are purchase intentions. The object of this study is the skincare product Scarlett Whitening. Data collection was carried out by distributing questionnaires to 100 samples of male and female consumers aged at least 17 years and over who had seen advertisements for Scarlett Whitening skincare products on Instagram. Sampling is carried out by means of non-probability sampling with judgment sampling techniques. The data of this study were processed using SPSS 25. The results of this study are (1) viral marketing has proven to have a positive and significant effect on consumers' purchase intentions of Scarlett Whitening skincare products in Jakarta and (2) celebrity endorsers have been shown to have a positive and significant effect on consumers purchase intentions of Scarlett Whitening skincare products in Jakarta.
The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand Eileen Natassja; Bilson Simamora
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.975

Abstract

Brand name plays a significant role in the sustainability of the business. Scarlett Whitening uses Korean public figures, namely K-Pop Twice, as the communicator to sth strengthen its image. This study aims to see whether there is an effect of using a Korean brand ambassador on increasing the brand value of Scarlett Whitening. There are four dimensions of brand ambassador used as independent variables of brand value. The data from 105 respondents that were chosen judgmentally was analyzed using multiple linear regression. The study found that visibility and credibility indicators had a positive but not significant effect on brand value, while attraction and power indicators had a positive and significant effect on brand value. So the conclusion is that the hypothesis in this study is accepted because brand ambassadors are proven to have a positive influence on brand value.
Pengaruh Tax Planning, Thin Capitalization, Profitabilitas, Likuiditas dan Ukuran Perusahaan terhadap Nilai Perusahaan Agnes Puspitasari; Sugi Suhartono
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i2.996

Abstract

The purpose of establishing a company is to maximize profits by using existing resources and provide prosperity to shareholders. Firm value can be a benchmark for investors' views of a company's performance, which is usually associated with the size of the share price in the capital market. One of the factors that can affect the value of the company is tax. With the acquisition of large profits, the company is responsible for paying large taxes. To minimize the tax burden paid, companies can carry out tax planning and practice thin capitalization. The company's financial performance can also be a consideration for investment decisions by investors. Therefore, this study aims to examine the effect of tax planning, thin capitalization, profitability, liquidity and company size on firm value. With the sampling technique using purposive sampling, 33 consumer non-cyclicals sector companies were obtained which were listed on the Indonesia Stock Exchange for the 2019-2021 period as research samples. Data analysis techniques and hypothesis testing used were coefficient similarity test, descriptive statistics, classic assumption test (normality, autocorrelation, heteroscedasticity, multicollinearity), multiple linear regression analysis, F test, t test and test of the coefficient of determination using SPSS 26. Conclusions from this research is not proven that tax planning, liquidity and firm size have a positive effect on firm value, but thin capitalization and profitability are proven to have a positive effect on firm value.
Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav.ery Sergio Tedy; Tony Sitinjak
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i2.1126

Abstract

Krav.ery is a custom cake business that was founded in June 2020, during the Covid-19 pandemic. Krav.ery uses Instagram social media in marketing their products and services, by uploading interesting and consistent content. The increased use of Instagram as a marketing medium can also be seen from the creativity of businesses in producing interesting content that is relevant to the pandemic situation. Because of that, many do s of Krav.ery's products and services through the content they upload. This has made Krav.ery experience an increase in sales during the pandemic until now, because the Content Marketing and s found on Krav.ery have increased customer purchasing decisions.Theories used to support this research are content marketing theory, online customer review theory, and purchasing decision theory. In this study, content marketing and online customer review as independent variables and purchasing decisions as the dependent variable. The objects of this research are content marketing, online customer review, and purchasing decisions on purchasing decisions at Krav.ery. The data collection technique used in this study is a communication technique by distributing questionnaires electronically via Google Forms to 105 respondents. The sampling technique used is a non-probability sampling technique with a judgment sampling approach. The procedure used for model testing and data processing is using the SBM SPSS Statistic 20 software. The results obtained from the data analysis test in this study indicate that variables X1 (content marketing) and X2 (s) affect variable Y (purchasing decisions), namely that there is a positive influence between content marketing and online customer review on consumer purchasing decisions at Krav.ery This is shown by the results of research on visual communication variables influencing purchase intention variables. The conclusion of this study is to test 105 respondents who have purchased and consumed products from Krav.ery, stating that there is a positive influence of content marketing and online customer review on Krav.ery on purchasing decisions at Krav.ery
Implementasi Sistem dalam Menghitung Transaksi dan Stok pada Proses Penjualan di Yamaha Anugerah Motor Berbasis Web Stanley Wijaya; Sigit Birowo
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i2.1129

Abstract

The rapid development of technology in the era of Industry 4.0 has made various internet uses essential to fulfill several needs. This includes systems that can assist in the business sector. With the advancement of technology, it greatly aids daily life. The research aims to develop a web-based application to calculate transactions and stock in business. This application can display information related to sales figures, reports, and data management of goods that are user-friendly for business practitioners. The system to calculate transactions and stock can be applied to assist the sales business process. It provides information about available items so that business practitioners can sell goods and view transaction data. This web-based system is operated through a website and uses the internet as a platform to manage and store available data. Researchers used qualitative field research methods to collect profile data and information about the current running systems as supporting elements in application development. For application design, researchers used Visual Studio Code software, which can be used to create websites using programming languages such as HTML, CSS, and JavaScript. The system development method applied is the prototype method. This method was chosen by researchers as it is suitable and meets the needs of the system to be developed. The final result of this research is a web-based application for calculating transactions and stock in the sales process at Yamaha Anugerah Motor. The designed application features displaying information about managing goods and categories, as well as conducting transactions that are directly recorded in sales reports. With this system, one can track transactions and stock levels. Data management for goods is computerized, and reports about transactions and stock can be printed easily. It also facilitates easy restocking of goods.
Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign #BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime) Wini Elia Wibowo; Tanty Dewi Permassanty
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i2.1130

Abstract

Luxcrime conducted a public relations program campaign, in 2023 by choosing the campaign moment to coincide with International Women's Day with the theme "Beauty in Diversity and Equality" #BeautyDiQuity which means that beauty in diversity and equality. In the #BeautyDiQuity campaign, Luxcrime invited five disabled models to campaign for beauty in diversity and equality, Luxcrime also invited the audience to take part and support the #BeautyDiQuity program by buying International Women's Day Bundle products which later ten percent of the revenue will be donated to the Unique Project Theatre Foundation and Nali Tari Yogyakarta. The response obtained through the BeautyDiQuity CSR event as part of Luxcrime's public relations activities was positive and supported. Where Luxcrime celebrates the diversity of beauty. This is already based on CSR activities that have previously been carried out by Luxcrime. So the expected response from this activity remains oriented to the Luxcrime brand image as a brand that upholds empowerment values and not just selling.

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