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Global Research on Economy, Business, Communication, and Information
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : -     EISSN : 30258626     DOI : https://doi.org/10.46806/grebuci.v1i1.921
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Global Research on Economy, Business, Communication, and Information (GREBUCI, ISSN No. 3025-8626) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta. Sebagai jurnal akses terbuka, GREBUCI menerbitkan artikel penelitian, artikel review, dan studi kasus pada bidang ekonomi, manajemen pemasaran, kewirausahaan, bisnis keluarga, perilaku konsumen, manajemen keuangan, manajemen sumber daya manusia, manajemen strategik, komunikasi pemasaran, broadcasting, teknologi informasi, perancangan sistem dan sistem informasi. Naskah bisa berupa artikel riset kuantitatif, artikel riset kualitatif, artikel review, short communication, metoda riset dan rancangan sistem, dengan syarat memiliki kebaruan dan bermanfaat secara praktis dan akademis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023" : 5 Documents clear
Minat Beli Berbeda dari Niat Beli Bilson Simamora
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.921

Abstract

Banyak tulisan ilmiah, khususnya skripsi dan tesis yang menggunakan istilah minat beli. Namun, apabila dipertanyakan dalam ujian, mahasiswa tidak bisa disalahkan karena mereka merujuk pada berbagai buku yang menggunakan istilah minat beli. Artikel ini menjelaskan makna sebenarnya 'minat' sehingga para peneliti terhindar dari kesalahan penggunaannya.
Pengaruh Kepemimpinan Demokratis dan Work-life Balance Terhadap Kinerja Karyawan Perusahaan Tekstil PT. Duta Interlining Indonesia Elizabeth Anabella Martina Bintari Simarmata
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.942

Abstract

Employees' performance is the key factor of company development.   Democratic leadership and work-life balance are crucial factors in employee performance. This general view is widely accepted. However, the logic in it is context specific. In other words, a specific context can perform a specific behavior. This study concerns PT. Duta Interlining Indonesia. As a workforce-oriented company, the influence of leadership and work-life balance on performance should be very large. This study is intended to confirm this notion. Therefore, the authors collect data from 100 employees as the sample. Using multiple linear regression analysis, data analysis with IBM  SPSS 26 reveals that democratic leadership and work-life balance positively influence employee performance. The two independent variables explain employees' performance by 25%, as much as 75% caused by other factors. The other factors can be uncovered by further research.
Online Customer Reviews, Online Customer Ratings, Purchasing Decisions Steven Steven; Abdullah Rakhman
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.960

Abstract

Online shopping is now popular due to the development of Internet technology that enables shoppers to shop anywhere, anytime. However, behind its convenience, some drawbacks can be detrimental for the users, such as the breadth of the market and variants of similar products offered by different online stores that cause more difficult evaluations for many shoppers. In such a situation, shoppers rely on a shortcut mechanism to make purchase decisions, which considers mainly other customers' ratings and reviews. This study aims to investigate that shortcut in Tokopedia. Therefore, the authors recruited judgmentally 120 shoppers as respondents. Data analysis using multiple linear regression reveals that online customer reviews and ratings significantly and positively influence purchase decisions.
The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta Christina Ellena Ruslim; Rita Eka Setyaningsih
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.970

Abstract

Nowadays, beauty products are increasingly diverse and growing many local brands are constantly emerging with various types. So that a new promotion method emerged, namely viral marketing and celebrity endorsers. Therefore, this research will specifically discuss viral marketing and celebrity endorsers to find out consumers purchase intentions towards Scarlett Whitening skincare products. The theories used in this study are viral marketing, celebrity endorsers, and purchase intentions. The independent variables in this study are viral marketing and celebrity endorsers, while the dependent variables in this study are purchase intentions. The object of this study is the skincare product Scarlett Whitening. Data collection was carried out by distributing questionnaires to 100 samples of male and female consumers aged at least 17 years and over who had seen advertisements for Scarlett Whitening skincare products on Instagram. Sampling is carried out by means of non-probability sampling with judgment sampling techniques. The data of this study were processed using SPSS 25. The results of this study are (1) viral marketing has proven to have a positive and significant effect on consumers' purchase intentions of Scarlett Whitening skincare products in Jakarta and (2) celebrity endorsers have been shown to have a positive and significant effect on consumers purchase intentions of Scarlett Whitening skincare products in Jakarta.
The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand Eileen Natassja; Bilson Simamora
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.975

Abstract

Brand name plays a significant role in the sustainability of the business. Scarlett Whitening uses Korean public figures, namely K-Pop Twice, as the communicator to sth strengthen its image. This study aims to see whether there is an effect of using a Korean brand ambassador on increasing the brand value of Scarlett Whitening. There are four dimensions of brand ambassador used as independent variables of brand value. The data from 105 respondents that were chosen judgmentally was analyzed using multiple linear regression. The study found that visibility and credibility indicators had a positive but not significant effect on brand value, while attraction and power indicators had a positive and significant effect on brand value. So the conclusion is that the hypothesis in this study is accepted because brand ambassadors are proven to have a positive influence on brand value.

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