cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
admin@formosapublisher.org
Editorial Address
Jl. Sutomo Ujung No.28 D, Durian, Kec. Medan Timur
Location
Unknown,
Unknown
INDONESIA
Indonesian Journal of Economic & Management Sciences (IJEMS)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29862795     DOI : https://doi.org/10.55927/ijems.v2i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the following fields: 1. Economic, 2. Human resource, 3. Management, 4. Laws, 5.Policies, 6. Finance, 7. Entrepreneurship, 8. Marketing, 9. Commerce, 10. Tourism, 11. Banking, 12. Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 1 No. 6 (2023): December 2023" : 12 Documents clear
The Influence of Instagram Social Media and Product Diversity on Customer Purchasing Decisions at Café Anaugӧlӧ Kofi Medan Lia Damanik; Dina Sarah Syahreza
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i6.7818

Abstract

This research aims to explore the impact of Instagram social media and product variations on customer purchasing decisions at Anaugӧlӧ Kofi Medan. The research method used was quantitative, using accidental sampling, involving 97 respondents. Data analysis was carried out using multiple linear regression via the SPSS for Windows 24.0 program. The research results show that partially, Instagram social media and product variations have a positive and significant influence on purchasing decisions. The coefficient of determination test indicated that around 36.9% of purchasing decisions were influenced by Social Media Instagram and product variety, while other factors outside the scope of the study played a role in the remainder
The Influence of Service Quality on Loyalty Through Satisfaction at The Elizabeth Store in Palangka Raya Rita Yuanita Toendan; Noorjaya Nahan
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i6.8126

Abstract

Research in the field of marketing with the aim of this research is to measure and analyze the influence of service quality on customer loyalty at Elizabeth Store Palangka Raya. Measuring and analyzing the influence of satisfaction on loyalty at Elizabeth Store Palangka Raya. Measuring and analyzing the influence of service quality on satisfaction by analyzing the influence of service quality on loyalty through satisfaction. The population in this study were 150 consumers who shopped at the Elizabeth Store in Palangka Raya City. Primary and secondary data sources, data collection methods using observation, and distributing questionnaires. The analytical tool used in this research is Smart-PLS Version 3.0. The results of this research show that service quality has a positive and significant effect on loyalty. Consumer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on satisfaction. Service Quality on loyalty through Satisfaction has a positive and significant effect. The implications of the results show that service quality is important in increasing consumer satisfaction so that they trust the store as shown by loyalty

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2024): August 2024 Vol. 2 No. 3 (2024): June 2024 Vol. 2 No. 2 (2024): April 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 6 (2023): December 2023 Vol. 1 No. 5 (2023): October 2023 Vol. 1 No. 4 (2023): August 2023 Vol. 1 No. 3 (2023): June 2023 Vol. 1 No. 2 (2023): April 2023 Vol. 1 No. 1 (2023): February, 2023