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Involvement International Journal of Business
Published by PT Agung Media Publisher
ISSN : -     EISSN : 3032485X     DOI : https://doi.org/10.62569/iijb.v1i2.13
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Authors are invited to contribute original research on a wide range of topics including financial management, marketing strategies, human resource management, entrepreneurship and innovation, international business, supply chain management, corporate governance, economics and business environment, strategic management, ecommerce and digital business, corporate social responsibility, financial technology, business management, green business practices, organizational leadership, risk management and compliance, corporate finance, small and medium sized enterprises, business ethics, and management of change.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 13 Documents
 1   2 
The Impact of Financial Management Practices on Firm Performance: A Study of the Manufacturing Sector in Indonesia Rizka Ar Rahmah; Fred Ojochide Peter
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.2

Abstract

This study aims to examine the impact of financial management practices on the performance of firms operating in the manufacturing sector in Indonesia. In this study, we collected data from a number of manufacturing companies in Indonesia and analyzed the relationship between financial management practices and key performance indicators such as profitability, liquidity, and solvency. The findings of this study indicate that effective financial management practices have a positive impact on the performance of companies in the manufacturing sector in Indonesia. Disciplined and measurable budgeting practices have been shown to significantly contribute to increased profitability. Careful and regular financial analysis also helps companies identify performance trends, measure operational efficiency, and make better decisions. Furthermore, efficient working capital management practices have a positive impact on the liquidity of companies. Companies that are able to manage inventory effectively and implement prudent credit policies tend to have healthy cash flow and avoid liquidity problems. Additionally, making smart investment decisions based on thorough analysis also contributes to improved solvency. Companies that carefully consider risks and potential returns in investment decision-making have a healthier capital structure and are better able to meet their financial obligations. The findings provide a better understanding of the importance of effective financial management practices in enhancing the performance of companies in the manufacturing sector in Indonesia. 
International Market Development Strategies for Enhancing Global Expansion in the Export Industry Muhlisah Lubis; Balakrishnan Muniapan
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.3

Abstract

This research paper explores a range of international market development strategies that companies can adopt to enhance global expansion in the export industry. The study emphasizes the significance of conducting comprehensive market research, which enables businesses to identify target markets with high demand and subsequently improve market penetration and increase export sales. Furthermore, the findings highlight the importance of market segmentation in tailoring offerings to meet specific market needs, resulting in higher customer satisfaction and a larger market share. The research also reveals that conducting competitive analysis is crucial for companies to differentiate their offerings, develop competitive advantages, and improve their market positioning, ultimately leading to increased market share. The study underscores the importance of selecting the appropriate entry mode, such as direct exporting, licensing, or joint ventures, as it significantly impacts the success of global expansion efforts. Additionally, the research emphasizes the significance of developing efficient distribution channels to ensure timely and cost-effective delivery of products, thereby enhancing customer satisfaction and facilitating market penetration. The findings also stress the importance of adapting branding and marketing strategies to align with local cultural preferences and linguistic nuances, which helps establish a strong brand presence, foster customer loyalty, and gain market acceptance. Moreover, the research highlights the role of government support, trade agreements, and financial incentives in facilitating global expansion. Leveraging these resources provides companies with valuable market insights, resources, and financial assistance, thereby bolstering their international expansion endeavors. 
Integrating Corporate Social Responsibility into Business Strategy: Creating Sustainable Value Muhammad Ardiansyah; Alhamzah Alnoor
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.5

Abstract

This research aims to explore the integration of Corporate Social Responsibility (CSR) into business strategy and its impact on creating sustainable value. The identified steps in the integration of CSR include defining purpose and values, identifying material issues, setting goals and targets, embedding CSR throughout the organization, engaging stakeholders, integrating CSR into decision-making, measuring and reporting progress, and fostering a culture of continuous improvement. The research highlights significant findings related to the integration of CSR into business strategy. Some key findings include a positive correlation between CSR practices and financial performance, including increased profitability and improved brand reputation. Additionally, integrating CSR can provide advantages in terms of competitive advantage, higher employee engagement, risk mitigation, stakeholder trust, and innovation in product or service development. The challenges that arise in the integration of CSR, such as resource constraints, resistance to change, and the need for effective implementation strategies. In conclusion, this research emphasizes the importance of integrating CSR into business strategy to create sustainable value. By aligning business objectives with social and environmental goals, engaging stakeholders, and continuously improving CSR practices, organizations can contribute to a more sustainable and inclusive future. Moreover, integrating CSR into business strategy can lead to benefits such as improved financial performance, better relationships with stakeholders, and new opportunities for innovation.
Evaluation of Compensation Policies and Their Impact on Employee Retention in the Food Industry Sari Fitri
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.6

Abstract

This research study explores the evaluation of compensation policies and their impact on employee retention in the food industry. Employee retention is a critical concern for businesses operating in this highly competitive sector. The study aims to understand the relationship between compensation policies and employee retention, providing insights into the strategies that can be implemented to attract and retain skilled employees. The research methodology involves a comprehensive analysis of existing literature, industry reports, and case studies to gather relevant data on compensation policies and their impact on employee retention in the food industry. The findings highlight the significant factors that influence employee retention and the effectiveness of compensation policies in addressing these factors. The study reveals that fair and competitive compensation packages play a vital role in attracting and retaining skilled employees in the food industry. When employees feel adequately rewarded for their contributions, they are more likely to stay with the organization. Regular market analysis and benchmarking are crucial to ensure that compensation policies remain competitive and aligned with industry standards. Performance-based incentives, such as bonuses and recognition programs, are found to have a positive impact on employee motivation and retention. By rewarding high-performing employees, organizations foster a culture of excellence and encourage continuous improvement. Additionally, offering comprehensive benefits and perks, including healthcare plans, flexible work arrangements, and professional development opportunities, is instrumental in enhancing job satisfaction and promoting employee retention.
Analysis of Economic and Environmental Benefits of Green Business Practices in the Hospitality and Tourism Sector Siti Kholijah
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.7

Abstract

This research presents an analysis of the economic and environmental benefits resulting from the adoption of green business practices in the hospitality and tourism sector. The study explores the growing significance of sustainability in this industry and investigates the specific findings and advantages associated with embracing environmentally friendly practices. By conducting a comprehensive review of pertinent literature, incorporating case studies, and examining empirical evidence, this article provides valuable insights into the potential economic and environmental benefits of green practices in the hospitality and tourism sector. The analysis reveals that green business practices in the hospitality and tourism sector can lead to substantial cost savings and improved operational efficiency. Implementation of energy and resource management strategies, such as energy-efficient lighting, water conservation measures, waste reduction, and sustainable procurement, can result in reduced operational costs and enhanced overall efficiency. Furthermore, the study finds that adopting green practices can generate new revenue streams and differentiate businesses in the market. Effective eco-friendly branding and marketing strategies attract environmentally conscious consumers, leading to increased customer loyalty and potential revenue growth. The analysis also uncovers the positive environmental impacts of green practices, including reduced carbon emissions, waste generation, and resource consumption. Measures like renewable energy adoption, waste recycling, and water conservation contribute to a reduced carbon footprint, conservation of natural resources, and preservation of local ecosystems and biodiversity. Governmental support and incentives are identified as crucial drivers in the adoption of green business practices in the hospitality and tourism sector. 
Analysis of Islamic Economic Principles in Financial Technology in Indonesian Islamic Banking Eny Latifah
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.13

Abstract

The purpose of this research in to provide an overview of the implementation of financial technology in the mobile banking system owned by Bank Muamalat Indonesia and what Islamic economic principles are used in its implementation. The research method uses a qualitative with type of case study  at the Lamongan sub-branch office, East Java, Indonesia. The result of the research is the implementation of financial technology in Islamic Banking namely Bank Muamalat Indonesia by features. The principle of Islamic economics applied is not to make transactions that contain riba, gharar, maysir, tadlis, riswah and isyraf in financial technology services with Muamalat DIN features found in mobile banking.  
Impulse Buying: A Multi-National Consumer Study Yukta Malani; Srihitha Aakula; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.14

Abstract

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.
Impact of Marketing Strategies of Retailers on Consumers with Specific Reference to Ramki Bandi and Local Tiffin Centres Y. Venkat Reddy; Chamundeshwari Gaddap; Rucha T; Piiyush K; M. Vishnu Vardhan Rao; Samudrala Sharath Chandra
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.15

Abstract

Entrepreneurs and small business management go hand in hand in making a successful business. The study is taken up on retailers in the street food industry. The study’s objective is to analyze the impact of the marketing strategies of Ram ki Bandi , a famous street food corner in Hyderabad, India, and a comparative study between the marketing strategies of Ram ki Bandi  and local street tiffin centers. Tiffin centers are small eateries put up on the street. A marketing strategy is a long-term plan for achieving a company’s goals by understanding customers’ needs and creating a distinct and sustainable competitive advantage. For the study, the data was collected through primary data sources, such as survey methods, questionnaires, and secondary data sources. The primary data was collected from a sample of 100 respondents using questionnaires and interviews. Marketing strategies are essential in the growth of a retailer’s business. Some of them are as follows: attracting more customers, analyzing competitors, understanding customers, and making optimal pricing decisions, amongst others. The findings of the study state that marking strategies impact consumer behavior when purchasing a given product.
A Study On Consumer Satisfaction On Masqati Dairy Products Varsha Bikkumalla; Bhanwal Krish; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.19

Abstract

This study aims to determine customer satisfaction levels with Masqati Dairy Products, a supreme dairy brand in India. The research emphasizes identifying the factors affecting customer satisfaction, including product quality, packaging, pricing, and distribution, and enhancing them. To determine how masqati dairy products are different from other dairy products. A mixed-methods approach was used to gather data. The data would be analyzed and interpreted using statistical techniques such as descriptive statistics. The finding could indicate that product quality, packaging, and pricing are the most significant factors affecting customer satisfaction, and identify the areas for improvement within masqati dairy products while distribution had little impact. The study would conclude with recommendations for Masqati Dairy Products to enhance its customer satisfaction and loyalty by improving its product quality, packaging, and product strategies. This can guide strategic decisions to upgrade or improve customer satisfaction, loyalty, trust and thereby strengthening Masqati Dairy’s market position.
A Study on Evolution of Adani Group of Industries- It's Resilience in Indian Industries Diya Bajaj; D Rudra Patil; P Madhavi
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.20

Abstract

This study explores the evolution and resilience of the Adani Group within the Indian industrial landscape. Through an analysis of financial performance and market dynamics, the study examines the group's trajectory, challenges, and strategies for sustaining growth. Notably, the Adani Group has demonstrated robust growth and profitability, marked by revenue increases and enhanced asset utilization. However, concerns arise regarding the sustainability of this growth, given the escalating reliance on debt financing, as indicated by the rising debt-to-equity ratio. To mitigate risks and ensure long-term viability, the group must strike a balance between pursuing growth opportunities and maintaining financial stability. Strategies such as cost reduction, operational optimization, revenue diversification, and debt restructuring are vital for achieving this balance. The Adani Group stands at a critical juncture, facing challenges amidst strong growth. The company's stock performance reflects a mixed picture, with some stocks struggling to recover while others experience remarkable rebounds. Although most stock prices have not fully recovered from the impact of the Hindenburg report, there is observable growth post-implementation of strategic initiatives. The varying trajectories of Adani Group's stocks underscore the complex interplay of market dynamics and investor sentiment. Moving forward, it is imperative for the group to continue implementing effective strategies to nullify the effects of the Hindenburg report and ensure sustained growth while mitigating financial risks.

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