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Ahmad Salman Farid
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ahmadsalmanfarid@stain-madina.ac.id
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ahmadsalmanfarid@stain-madina.ac.id
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Huta Baringin, Kec. Panyabungan Barat Kab. Mandailing Natal 22911 Indonesia
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INDONESIA
Feedback International Journal of Communication
Published by PT Agung Media Publisher
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 10 Documents
 1 
The Role of Communication and Employee Engagement in Promoting Inclusion in the Workplace: A Case Study in the Creative Industry Afridah; Muhlisah Lubis
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.8

Abstract

This research examines the role of communication and employee engagement in promoting inclusion in the workplace, with a specific focus on the creative industry. The study utilizes a case study approach to gain insights into the strategies and practices employed by organizations in fostering an inclusive work environment. The research objectives are twofold: first, to explore the communication channels and mechanisms utilized by organizations to promote inclusion, and second, to investigate the impact of employee engagement on fostering a culture of inclusion. A mixed-methods approach is employed, combining qualitative interviews with employees and management, as well as quantitative surveys to gather comprehensive data. The findings of the study highlight the crucial role of communication in promoting inclusion. Organizations within the creative industry employ diverse communication channels, such as town hall meetings, intranet platforms, and diversity training programs, to facilitate open dialogue and exchange of ideas. Effective communication practices contribute to enhanced employee understanding, collaboration, and mutual respect, thereby fostering an inclusive work environment. Furthermore, the study reveals that employee engagement plays a pivotal role in promoting inclusion. Engaged employees exhibit higher levels of commitment, motivation, and willingness to embrace diversity. They actively contribute to the creation of an inclusive culture by participating in diversity initiatives, providing feedback, and advocating for inclusive practices. The implications of this research that organizations in the creative industry should prioritize effective communication strategies and employee engagement to foster inclusion. By creating an inclusive work environment, organizations can harness the benefits of diversity, such as increased creativity, innovation, and employee satisfaction.
Analysis Of Tiktok Video Content In The Incident Of UNP Student Eviction By Residents: A Case Study Of Perceptions And Impacts Desiana
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.9

Abstract

This study aims to analyze video content on TikTok related to incidents of KKN UNP students being expelled by residents and examine their perceptions and impacts in a social context. In this case study, an in-depth review of the video content made by UNP KKN students and residents involved in the incident was carried out. The research method used is video content analysis and a case study approach. Through an analysis of the messages and narration in the video content on TikTok regarding the expulsion incident, it is described and interpreted. The results of this study reveal that the messages in the video content play an important role in shaping the narrative and influencing the people's perspective on the event. This research also found the factors that influence the perception and impact of video content on TikTok as well as understanding of the role of social media in shaping public opinion and its effect on social dynamics, such as people's perception of the video content and its impact through public attitudes.
Uncovering Language in Business Communication Space: Variation between Formal and Informal Language in Mandailing Natal Junita Irawati
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.10

Abstract

This research delves into the intricate dynamics of formal and informal language usage within the realm of business communication in Mandailing Natal. Mandailing Natal, characterized by its cultural and linguistic diversity, serves as a distinctive backdrop for comprehending the nuanced role of language in business interactions. Employing a method of language variation analysis, this study scrutinizes various business communication texts, including formal letters, emails, and face-to-face conversations. The objective is to unravel the disparities in the utilization of formal and informal language. The findings of the research reveal that within the business communication space, the deployment of formal and informal language not only mirrors organizational hierarchy but is intricately linked to the local cultural context. Formal language predominantly governs official documents and written communication, while informal language prevails in face-to-face interactions and everyday situations. Furthermore, language variation extends to the incorporation of local dialects and distinctive expressions unique to Mandailing Natal, contributing cultural richness to business communication.
Social Media Construction of Political Hegemony: Analysis of the 2024 Indonesian Presidential Candidates Debate First Round Ahmad Salman Farid; Pooja Pathak
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.11

Abstract

This research aims to analyze the construction of social media in the context of political hegemony during the first round of the 2024 Indonesian presidential debate. Employing a social media analysis approach, this study explores how social media serves as a crucial platform in shaping and directing public opinion and how viral narratives can influence political dynamics and polarization in society. The findings reveal that social media plays a significant role as the primary platform creating a polarization of public opinion, dividing users into pro and contra groups regarding the presidential candidates. Dominant narratives are often triggered by controversial speeches or responses, sparking emotional and intense discussions among social media users. This research also highlights the importance of contextual understanding and the sustainability of facts in addressing challenges posed by distorted perceptions in the digital world. Small groups with extreme views play a crucial role in creating an echo chamber, where their perspectives are reinforced and influence wider conversations. Panelists and debate moderators also have a significant impact on shaping perceptions of presidential Candidates performances. This study provides in-depth insights into the complex dynamics of social media in the political context, opening the door to a better understanding of its influence on public opinion and social political dynamics.
Analysis of Digital Media Usage in Promoting Communication Skills in Early Childhood Sovia Ikhwani Putri Sovia; Silvio Waisbord Silvio
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.12

Abstract

Digital media has become an omnipresent element in the lives of young children. This study aims to analyze the usage of digital media in promoting communication skills in early childhood. The proliferation of smartphones, tablets, and other digital devices has revolutionized how children interact with information and communicate with others. However, concerns have been raised regarding the potential impact of excessive screen time on children's development, particularly in areas such as language acquisition and social skills. This research employs a mixed-method approach, combining quantitative surveys and qualitative interviews with parents and educators of children aged 2 to 6 years. Quantitative data will be gathered to examine the frequency and duration of digital media usage among young children, while qualitative insights will delve into the perceived benefits and drawbacks of digital media on communication skills development. Additionally, observations of children's interactions with digital media tools will provide contextual understanding. The findings of this study are expected to contribute to a nuanced understanding of the role of digital media in early childhood communication development. By identifying effective usage patterns and potential pitfalls, educators and parents can make informed decisions regarding the integration of digital media into early childhood education and upbringing. Ultimately, this research aims to inform strategies that leverage digital media to enhance rather than hinder communication skills in young children, ensuring their holistic development in today's digital age.
Social Media Platforms: Investigate Sentiment Analysis For Transforming Business Decisions In Car Segments Prapullakumar Gowtham Pyate; B. Balaji Srinivasan
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.24

Abstract

The automotive industry is one of the most significant global economic drivers. There has been a steady rise in both the expectations and the level of competition. Thus, to attain a better competitive advantage in the market, the companies carefully analyze the consumers’ opinions on social media platforms to enhance business decisions. Existing studies have shown various analyses of consumer opinion towards brands or products, particularly on one social media platform. Yet, limited studies have explored sentiment analysis in social media text and reviews of preferences of car brands. This research aims to investigate the impact of social media sentiment analysis on business choices involving automotive companies. In this study, a dataset has been taken from a total of five car brand models of Kia, Hyundai, Toyota, Maruti Suzuki, and Mahindra with three social media platforms, namely Twitter, Facebook, and Instagram. Sentiment analysis has been applied to explore the user’s opinions and reviews about five brand car models. By the utilization of Natural Language Processing (NLP), sentiment analysis evaluates the emotional polarity status of users. It showed that the brand Hyundai has achieved a much higher positive polarity sentiment score than the other model. Further, it showed that it achieved a strong correlation between business decisions and sentiment in the social media platform of Facebook, where all the brand models attained strong correlations.
A Comparative Study On Online Marketing Strategies With Reference To Amazon And Flipkart In Twin Cities Of Telangana Dhriti Kappagantu; Netra Mahindra; Baseedu Sai Sandeep
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.27

Abstract

This comparative study explores the awareness and perceptions of online shoppers regarding the marketing strategies employed by Amazon and Flipkart in the twin cities of Telangana. The research aims to understand how these strategies influence consumer behavior and contribute to the companies' market positioning. In today's fast-paced environment, understanding how leading e-commerce platforms attract and retain customers is crucial. Our findings indicate that Amazon excels over Flipkart in various aspects of online marketing. Amazon's strategic use of social media marketing, continuous advertising, and influencer partnerships effectively engages consumers and promotes its products and services. Furthermore, Amazon's diversification into the entertainment sector with platforms like Amazon Prime Video, Amazon Music, and Amazon Mini TV enhances its customer engagement and broadens its market reach. In contrast, Flipkart's marketing efforts are largely confined to the online promotion of its core products and services, limiting its competitive edge. This study highlights Amazon’s superior marketing approaches and their effectiveness in fostering business growth, while also emphasizing the need for Flipkart to expand and innovate its marketing strategies to better compete. This comparative analysis provides valuable insights for businesses and marketers aiming to enhance their online marketing strategies and understand consumer preferences in a dynamic digital marketplace. The research underscores the significance of integrated marketing efforts, including social media and entertainment engagement, in driving consumer awareness and loyalty in the competitive online retail sector.
The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur. Kasturi Pomal; Rakshak Bharti
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.28

Abstract

The industries often argue in defence of advertising their products such as alcohol and tobacco, citing the significant taxes they contribute. Despite the decline in tobacco advertising, both alcohol and tobacco industries continue to promote their products indirectly through surrogate advertisements. These ads often endorse other products under the same brand or present altered versions of the original products, exerting similar influences on consumers' perceptions. The primary objective of this study is to investigate the impact of surrogate advertising, utilizing primary data gathered through surveys to assess public awareness and perceptions. Given India's diverse cultural landscape and demographics, understanding the actual effects of these ads is crucial. It is essential to determine whether the general public comprehends how surrogate advertisements function and whether they can distinguish them from regular advertisements. Ultimately, the focus should be on evaluating the influence of these ads on both the market and individuals and understanding viewers' perspectives on them.
The Identity of Widowed Women in the Digital Era Ulfi Nurfaiza; A. Fikri Amiruddin Ihsani
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.34

Abstract

The digital era has significantly changed the perspectives and ways of communication for individuals, including women with widow status. Previously, during the patriarchal era, cultural values and norms established that widowed women faced more severe life challenges and received negative stigmas. According to data from DataIndonesia.id, the percentage of widows in Indonesia was higher than that of widowers in 2021. Divorced women accounted for 12.83% of the population, including those divorced by death or alive. Meanwhile, the percentage of divorced men was 4.32%. The digital era has impacted social changes, with the high number of widowed women indicating that women now have greater opportunities to enhance their capacities, which also affects their economic fulfillment. This research aims to understand the identity of widowed women in the digital era in terms of externalization, objectivation, and internalization. The study employs a qualitative approach using social construction. Data collection techniques include in-depth interviews, observations, and documentation. The findings of this research indicate that widowed women feel that their role teaches them the meaning of independence, allowing them to work or pursue careers without limitations. They can optimize social media as a platform to enhance their quality and relationships, and others acknowledge that these women are comfortable and confident with their current status. Being a widow is no longer something to be feared or constantly stigmatized; it has evolved with the development of technology and information.
Communication Strategies in Islamic Da'wah Opportunities and Challenges in the Era of Artificial Intelligence Marlina; Yaza Azahra Ulya
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.35

Abstract

The integration of artificial intelligence (AI) into communication strategies has revolutionized various fields, including Islamic Da'wah. This study explores how AI technologies can be utilized to enhance the dissemination of Islamic teachings, examining both the opportunities and challenges this integration presents. This research employs a mixed-methods approach, combining qualitative analysis of AI applications in religious contexts with quantitative surveys of Da'wah practitioners and their audiences. The findings reveal that AI technologies, such as chatbots, natural language processing, and machine learning, significantly enhance the reach and personalization of Da'wah efforts. AI enables interactive and engaging communication, breaking down geographical and linguistic barriers. However, the results also highlight several challenges, including ethical concerns regarding the accuracy of AI-generated content, the potential for misinformation, and the digital divide that limits access to these technologies. The study concludes that while AI offers substantial opportunities to innovate Islamic Da'wah, careful consideration must be given to ethical implications and practical limitations. The collaboration between AI experts and Islamic scholars is essential to ensure that AI-driven Da'wah initiatives are both effective and respectful of Islamic values. Balancing AI's advantages with its challenges can lead to more effective and inclusive communication strategies in the digital era, ultimately enriching the practice of Islamic propagation.

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