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Eric Harianto
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rmbe@ciputra.ac.id
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)" : 25 Documents clear
The Design Canvas Platform on the Arena-O Startup Venture Muhammad Nuraga Lazuardy Ramadhan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2414

Abstract

This study aims to plan a suitable business model using the Platform Design Canvas for the Arena-O Startup business. This study uses a qualitative method. Data collection was carried out by in-depth interviews and documentation study. The informants in this study represent the respective actors of the platform business, namely producers, consumers, and platform owners. The results of this study describe the business model of a sports field reservation startup called Arena-O, which is detailed using thirteen blocks on the Platform Design Canvas. Thus, thirteen blocks in this reseacrh are platform owners, stakeholder platforms, enabling services, empowering services, other services, core value proposition, ancillary value proposition, infrastructure and core components, transactions, channels & contexts, partners, peers producers, peers consumers. This research can find out the visualization of Arena-O's business processes from upstream to downstream. Then from these results, the managerial implications of Enabling Services, Other Services, and Partners indicators can be applied to Arena-O so that it can develop.
The Influence of Cultural Factors, Social Factors, and Personal Factors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya Rachmat Santosa
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2415

Abstract

Wedding organizer services are needed and sought to help resolve problems owned by the prospective bride and groom. This study aims to examine and analyze cultural factors, social factors and personal factors as variables that influence customer purchasing decisions in using wedding organizer services in Surabaya. This type of research is quantitative, the sampling technique used is purposive sampling in the form of a number questionnaire where the population is unknown. By using the criteria of respondents who are married and the age of marriage that runs a maximum of 5 (five) years and uses the services of a wedding organizer. A sample of 97 respondents was obtained from the calculation of the formula unknown population. The results obtained that cultural factors have a positive and significant influence on purchasing decisions. But social factors and personal factors partially do not significantly influence the purchase decision. So business managers must improve their outlook on finding clients and improving the quality of services so that customers are easier to choose these services.
Designing the Concept of Good Corporate Governance in Family Company: (Case Study at CV. XYZ AMDK Company) Fariz Achmad Ayuba
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2416

Abstract

This research aims to design the principles of Good Corporate Governance in the bottled mineral water manufacturing company CV. XYZ. This company is a purely family company, which is one hundred percent family owned. This study uses a qualitative method with a case study approach. Data collection using interviews and documentation. Researchers interviewed the passive committee, directors, deputy directors, and Ciputra University lecturers as experts. After getting the data through interviews, the data were analyzed by examining data from various sources, after which the data was reduced, categorized, data validity and drawing conclusions. Testing the validity of the data using source triangulation. The result of this research shows that the company has indirectly implemented the concept of Good Corporate Governance such as transparency, responsibility, independence, and fairness. However, only the principle of Accountability has not been implemented, because the company has so far not had a clear organizational structure and no formal written policies and SOPs.
Effect of Need, Easy, and Trust on the Intensity of Using the Mobile Health Application to Conduct a Laboratoty Examination: (Case Study on Pramita Lab Surabaya Patients) Mochammad Baihaqi; Denpharanto Agung Krisprimandoyo
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2417

Abstract

This study aims to analyze the influence of need, convenience and trust on the intensity of using the mobile health application to perform laboratory examinations on Pramita Lab Surabaya patients. This research is important because the intensity of the use of the mobile health application is influenced by the needs, convenience and trust of patients in the mobile health application. The sample in this study were all 108patients using the mobile health application at Pramita Lab Surabaya. The research design used is quantitative research with a descriptive approach with an emphasis on theory testing through measurement of research variables through distributing research questionnaires. The distribution of research questionnaires was carried out using probability sampling techniques. The analysis technique in this study is to use multiple linear regression analysis with the help of SPSS 20.0 software. The results showed that the variables of need, convenience and trust had a positive and significant effect simultaneously on the intensity of using the mobile health application in patients at Pramita Lab Surabaya. The result also show that there is a positive and significant influence on the need, convenience and trust on the intensity of using the mobile health application by patients at Pramita Lab Surabaya.
Analysis of the Effect of Service Quality on Corporate Image and Service Usage Decisions at PT. Biro Klasifikasi Indonesia (Persero) Abdul Kholick; Thomas Stefanus Kaihatu
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2418

Abstract

This study aims to determine the effect of service quality (X1) on corporate image (X2) and service usage decision (Y) of PT. Biro Klasifikasi Indonesia (Persero). The research approach taken is quantitative. The sampling technique used was non probability sampling with purposive sampling method. The number of samples in this study were 90 respondents with the criteria of consumers who have registered ships at PT. Biro Klasifikasi Indonesia and also has vessels registered with foreign classification agencies. The data collection method in this study used a questionnaire measured using a Likert scale and the data collected were analyzed Structural Equation Modelling with Partial Least Square. The program used is SmartPLS 3.0. Based on the results of the analysis that has been done, it is known that service quality has a positive and significant effect on the corporate image of PT. BKI, service quality has a positive and significant effect on the decision to use PT. BKI and corporate image have a positive and significant effect on the decision to use BKI.
The Effect of Cause Related Marketing on Arua Phinisi Consumer Purchase Interest with Brand Image as Moderating Variable Diah Ari Tapaningtyas
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2420

Abstract

This study aims to determine the influence of cause related marketing on Arua Phinisi’s consumer purchase intention with brand image as a moderating variable. The number of respondents involved in this study are 55 respondents. All respondents are Arua Phinisi customers in 2020. Data in the study were obtained from the results of distributing questionnaires, which then analyzed using the Partial Least Square technique with the help of SmartPLS software. Based on the results of the analysis in this study, the following results were obtained: (1) cause related marketing has a positive and significant influence on purchase intention, the better the cause related marketing carried out by Arua Phinisi, the higher the consumer purchase intention; (4) brand image can moderate the influence of cause related marketing on Arua Phinisi’s consumer purchase intention, a strong brand image will strengthen the influence of cause related marketing on consumer purchase intention.
Analysis of the Effect of Marketing Mix 7P on Purchase Decisions at Sentra Snack Stores Ivana Tanjung
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2421

Abstract

This study examines the analysis of marketing mix (7P) effect to buying decision at Sentra Snack Store. Marketing mix (7P) are product, price, place, and promotion, people, process, and physical evidence. The main theory used is Theory of Reasoned Action by Fishbein and Ajzen (1975). The method used by this research is a quantitative research method, where the data is measured numerically and used Structural Equation Modeling with Partial Least Square. Theprogram used SmartPLS 3.3.3. The research was held at Sentra Snack Store, located in Surabaya with seventy samples of Sentra Snack Store customers. The results are Product and Price have a significant effect to Buying Decisions at Sentra Snack Store, while Promotion, Place, People, Process, and Physical Evidence do not. These results can be used as a basis for developing related strategies because they will further affect the company's sales and profit turnover.
The Influence of Successor Knowledge and Successor Willingness on Innovation Capability with Absorptive Capacity Mediation Variables and Moderating Variables Perception on Leader's Approval Indahyati Dwi Astuti
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2422

Abstract

This study aims to examine the effect of successor knowledge and successor willingness on innovation capability of family companies with absorptive capacity as a mediating variable and perception on leader‘s approval as a moderating variable. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study were 113 family company successors who were selected using purposive sampling method. The results show that successor knowledge has no significant effect on innovation capability of family companies, successor willingness and absorptive capacity has a significant positive effect on innovation capability of family companies, absorptive capacity fully mediates the effect of successor knowledge on innovation capability of family companies, and the variable perception on leader‘s approval moderates the significant effect of successor willingness to innovation capability of family companies.
Fashion Business Sustainability for Fashion Designers in the Indonesian Fashion Industry Nadia Putri Agusalim
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2423

Abstract

The fashion industry remains as one of the most highly competitive industries where many fashion designers may find it difficult to establish sustainable fashion businesses. Navigating through the fashion business and ensuring business success, growth and long-term sustainability were generally considered to be the ultimate goal and biggest challenge many fashion designers continue to struggle with. This study was aimed to determine all key factors that are integral and contribute to fashion business sustainability by presenting findings provided by three Indonesian fashion designer’s responses to the issue of fashion business sustainability, the various challenges, and what factors are needed to ensure a long lasting through semi-structured in-depth interviews. Overall findings revealed the need for fashion designers to have an entrepreneurial mindset and for fashion businesses to possess all sustainable business key factors in various aspects ranging from design, business and the various qualities from the fashion designer themselves, while also taking account of the external state which was set in the Indonesian fashion industry for business sustainability and organic business growth. Fashion designers who controls all these factors will have a significantly higher chance of sustainability while competing with other fashion businesses.
The Influence of Entrepreneurial Marketing Dimensions on the Performance of Wedding Organizers and Planners in Surabaya Devi Mawarni
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2424

Abstract

The wedding industry in Indonesia is growing very rapidly, including wedding organizer and planners. This industry is included in the red ocean business because of the many new business growths in this area. Excellent marketing skills are needed to stay in this business. One of them is by implementing entrepreneurial marketing. This study uses quantitative methods using SmartPLS for data processing. Research respondents were 112 employees of wedding organizers and planners in Surabaya. The sampling technique used was purposive sampling method. In this study, researchers wanted to know about the influence of entrepreneurial marketing dimensions on company performance. The dimensions examined for influence were innovation value creation, customer intimacy, and opportunity focus. The results obtained are that the dimension of value creation has a significant effect on company performance, while the dimensions of innovation, customer intimacy, and focus on opportunities have no significant effect on company performance.

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