cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Zulkarnain Lubis
Contact Email
jurnalelarbah@uia.ac.id
Phone
+6281770718124
Journal Mail Official
jurnalelarbah@uia.ac.id
Editorial Address
Gedung Alawiyah Lt. 6, Jalan Raya Jatiwaringin No. 12 Pondok Gede, Jakarta, Indonesia, 17411
Location
Kota bekasi,
Jawa barat
INDONESIA
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Published by Universitas Islam As-Syafi'iyah
ISSN : -     EISSN : 27212297     DOI : https://doi.org/10.34005/elarbah.v4i01.1054
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Education
FOCUS. Jurnal El Arbah is focused on publishing the original research articles, review articles from contributors, and the current issues related to Economic and Bussines. The main objective of Jurnal El Arbah is to provide a platform for the international scholars, academicians, and researchers to share the contemporary thoughts in the fields of Economic, Financing, and Bussines Syariah SCOPE. Jurnal El Arbah publishes research papers in the all the fields of Economic, Financing, and Bussines Syariah, Histroy of El Arbah, Economic in middle ages, Economic and Bussines , Media Digital of Finances, Online Canal Of El Arbah , and other related studies of Islamic Study.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 81 Documents
 5   6   7   8   9 
PENGARUH HARGA DAN CITA RASA TERHADAP KEPUASAN KONSUMEN (Studi Kasus ‘’Rumah Makan Ayam Bakar Pinggir Jalan’’ Pondok Kelapa) Muhammad Ridwan; S Sunarno; Ulumil Huda
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 8 No 1 (2024): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/elarbah.v8i1.3783

Abstract

This study aims to determine the ''Effect of Price and Taste on Consumer Satisfaction at'' Pondok Kelapa Street Grilled Chicken Restaurant. The sample used was 100 respondents. This research uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test. The analysis in this study uses multiple regression analysis, multiple correlation analysis, coefficient of determination and hypothesis testing. The results of this t-test study indicate that the price variable (X1) has a positive and significant effect on consumer satisfaction (Y) with a tcount of 4.696 > ttable of 1.661 and a significant value of 0.000 <0.05, the Taste variable (X2) has a positive and significant effect on Consumer Satisfaction (Y) with a tcount of 3.988 > ttable of 1.661 and a significant value of 0.000 <0.05. The correlation value of 0.702 means that it shows a strong and positive relationship. The coefficient of determination is 0.493. This means that the influence of price (X1) and taste (X2) on consumer satisfaction (Y) is 49.3% and the remaining 50.7% is influenced by other factors outside this study.

Page 9 of 9 | Total Record : 81

 5   6   7   8   9 

Filter by Year

2018 2024


Reset
Filter By Issues
All Issue Vol 8 No 1 (2024): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 7 No 2 (2023): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 7 No 1 (2023): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 6 No 2 (2022): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 6 No 1 (2022): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 5 No 2 (2021): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 5 No 1 (2021): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH Vol 4 No 02 (2020): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 4 No 01 (2020): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 3 No 02 (2019): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 3 No 01 (2019): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 2 No 02 (2018): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 1 No 01 (2018): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah More Issue