PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
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<![CDATA[Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center) ]]>
<![CDATA[Jeslyn Yennuar Pratama]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.22
<![CDATA[At this time, Small Micro Enterprises both in the service and production business sectors are experiencing many severe challenges during the covid-19 pandemic. The things that are most felt by Micro, Small Enterprises are a significant decrease in turnover, lack of customers, difficulty getting profits, and inhibition of product sales due to social distancing and Large-Scale Social Restrictions (PSBB) that apply throughout city Indonesia. So this study was conducted to determine the influence of the impact of the Covid-19 pandemic and company policies on sales volume in the Medan Market Center. The research method uses a quantitative approach by taking data in a survey of sellers at the Medan Market Center. In this study, the source of data obtained is the primary data source. A total of 88 respondens taken will fill out the questionnaire. This research shows that the company's policy is a product price strategy that affects sales volume at the Medan Market Center.]]>
<![CDATA[THE IMPACT OF THE MERDEKA BELAJAR KAMPUS MERDEKA PROGRAM AND MICRO, SMALL, AND MEDIUM ENTERPRISES ASSISTANCE ON THE INTEREST OF ENTREPRENEURS IN BATCH 4th KAMPUS MENGAJAR PARTICIPANTS INDONESIA ]]>
<![CDATA[Pretty Elfrida Sirait]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.26
<![CDATA[The impact of covid-19 has made the country's economy experience a slump. Goverment has launched one big movement in Indonesia called MBKM (Merdeka Belajar Kampus Merdeka) . MBKM means free for learn and freedom for college, MBKM contains several sub programs for Indonesia Students such as Kampus Mengajar. The purpose of this study was to determine whether or not there was an Impact MBKM on the entrepreneurial interest of Kampus Mengajar 4th participants throughout Indonesia, to determine whether or not there was an Impact of MSMES assistance on the entrepreneurial interest of Kampus Mengajar 4th participants throughout Indonesia, to determine the types of businesses that many Interested college students teaching 4th throughout Indonesia, to find out students' views on the MBKM program which is in great demand by Kampus Mengajar 4th students, To find out the types of MSMEs that are interested by Kampus Mengajar 4th students in Indonesia. The research method used in this research is a descriptive quantitative research method by making Kampus Mengajar participants teaching 4th throughout Indonesia the object of research.]]>
<![CDATA[The Impact Of The Pandemic And The Implementation Of Sales Strategies On People's Buying Interest In The New Normal ]]>
<![CDATA[Shelren]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.27
<![CDATA[This research was motivated by the decline in people's buying interest during the pandemic which was marked by a decline in sales. This study aims to determine the sales strategy for purchasing interest from the customers at Rezeki Baru which is a grocery store located in Batang Kuis, Nort Sumatera. The research was conducted in September 2022 through observing the customer who has been purchased things in Rezeki Baru. The data collection technique in the study is provided by questionnaire to consumers at Rezeki Baru and made observations. The analytical technique used in this study is quantitative using a questionnaire. The population used is consumers at Rezeki Baru. The sampling technique is simple random sampling. Meanwhile, to analyze the data, a validity test using Pearson product was used, and Croncbach's Alpha as a reliability test. For prerequisite analysis testing, normality testing, multicollinearity test, and heteroskedasticity test are used. Then in testing against hypotheses, partial t test, F test and determination test are used. The results of this study were obtained based on the calculation of the t test with a coefficient of sig value. from the Impact of the Pandemic on The Purchase Interest generates a value of 0.002 < 0.05 and the sig. value of the Sales Strategy on the Purchase Interest produces a value of 0.000 < 0.05 which means that the higher the level of pandemic impact, the higher the value of the effect on the Purchase Interest. Where it can be seen that the pandemic has greatly influenced the decline in people's purchase interest in Rezeki Baru.]]>
<![CDATA[FACTORS AFFECTING COMPANY PROFIT DURING THE COVID-19 PANDEMIC AT PT. PASAR SWALAYAN MAJU BERSAMA. ]]>
<![CDATA[Devita Wijaya]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.29
<![CDATA[This study aims to determine and analyze the factors that affect company profits during the Covid-19 pandemic. This research uses quantitative data method and the source data is secondary data. The population in this study is the monthly report of PT. Pasar Swalayan Maju Bersama for 30 months (January 2020 to June 2022). Type the data in this study is secondary data sourced from financial statements. The sample in this study used a saturated sample of 30 months (January 2020 to June 2022) financial statements at PT. Pasar Swalayan Maju Bersama. Data analysis and testing consists of; descriptive statistics, classical assumption test, multiple regression analysis, partial hypothesis testing (t test) and simultaneously (f test), and coefficient of determination test. The results of the t-test show that Sales have a significant effect on Net Profit, Input VAT has a significant effect on Net Profit, and Output VAT has a significant effect on Net Profit. The results of the F test show that Sales, Input VAT, and Output VAT have a significant effect on Net Profit.]]>
<![CDATA[Company Purchase Decision Improvement Strategy ]]>
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.30
<![CDATA[This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.]]>
<![CDATA[The Effect Of The Whistleblowing System And Tax Sanctions On Individual Taxpayer Compliance AT KPP Pratama Medan Timur ]]>
<![CDATA[Putri Wahyuni]]>;
<![CDATA[Susan Grace Veranita Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.31
<![CDATA[This study aims to determine whether the Whistleblowing System and Tax Sanctions have a significant effect on individual taxpayer compliance at KPP Pratama Medan Timur. This study uses quantitative data types and data sources are primary data. The population in this study is an individual taxpayer who pays an annual tax return to the KPP Pratama Medan Timur. The analytical method used in this study is multiple linear regression using SPSS program. The results partially show that the Whistleblowing System has a significant effect on taxpayer compliance at KPP Pratama Medan Timur. The results partially show the Tax Sanctions has a significant effect on taxpayer compliance. The results of the study simultaneously showed that Whistleblowing System and Tax Sanctions has a significant effect on taxpayer compliance a KPP Pratama Medan Timur. . The coefficient of determination (R Square) means that the Taxpayer Compliance variable can be explained by the Whistleblowing System variable and Tax Sanctions and the remaining Taxpayer Compliance variable is explained by other variables not included in the study.]]>
<![CDATA[THE USE OF E-COMMERCE AND SOCIAL MEDIA AS CATALYST TOWARD REVENUE ENCHANCEMENT (CASE STUDY: 92 Coffee): - ]]>
<![CDATA[Stefanie Fani]]>;
<![CDATA[Desma Erica Maryati Manik]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.32
<![CDATA[Along with the times, many people are fond of consuming coffee. Until now, consuming coffee has become a trend among the people and has influenced many enthusiasts to build a business in the coffee sector, one of which is 92 Coffee. The more coffee outlets there are, the tougher the competition will be. Meanwhile, MSME businesses collaborate with other brands or well-known figures in the world of social media (celebgrams), and use marketing/branding services to help introduce and spend the products issued and build brand image. Therefore, 92 Coffee needs to pay attention to the right marketing strategy in order to be able to reach and expand the target market. The purpose of this study is to find out how to expand the target market through social media and e-commerce and what causes an MSME business to grow faster. The research method used is a quantitative survey method. This method is used to conduct questionnaires to respondents who are customers of 92 coffee and business owners. Through this research method, we will be able to find out the weaknesses, opportunities, credibility, and marketing strategies applied by 92 Coffee, which can be known through the results of a customer survey of 92 Coffee.]]>
<![CDATA[THE EFFECT OF RENTAL PRICES OF PREMISES, LOCATIONS AND FACILITIES ON THE INCOME OF TRADERS IN THE UPHEAVAL OF MARINE FISH IN THE CENTER OF MEDAN MARKET ]]>
<![CDATA[cynthia tanuwijaya]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.35
<![CDATA[This study aims to determine the effect of Rental Prices for Places, Locations and Facilities on the income of fish traders in the Market Center. The research method used is quantitative research with a survey method that uses questionnaires as a research instrument to collect data. The population in this study was marine fish traders in the Market Center with a population of 68 people. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables is. The results of this study show that both partially and simultaneously the variable Rental Price of Premises, Locations, Facilities has a significant effect on the Income of Fish Traders in the Market Center. The variable Rental Price of Premises, Locations, Facilities is able to explain the variations that occur in the Income of Fish Traders by 44.4%. This is due to the influence between the Rental Price of The Place, Location, and Facilities on Merchant Income.]]>
<![CDATA[Embodying #TatakIIT: Factors influencing green purchase intention of MSU-IIT students ]]>
<![CDATA[JESSA MAE BANSE]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.36
<![CDATA[Human activities have led to environmental problems that resulted in changes in the climate and the environment. As such, firms are starting to incorporate environment-friendly food products to help solve this issue. Consequently, the Mindanao State University-Iligan Institute of Technology (MSU-IIT) addresses the call for action by incorporating in its program curriculums the institutional outcome (#TatakIIT attributes) that relates to being environmentally responsible. Anchored on the Theory of Planned Behavior (TPB), this study investigates the influencing effects of MSU-IIT students’ awareness of environment-friendly alternatives (EFA), environmental concern, functionality of EFA, and price sensitivity to their green purchase intention (GPI), with attitude towards EFA as a mediating variable. Further, the moderating effect of the socio-demographic factors were explored. Using Partial Least Square - Structural Equations Modeling, the findings of this study suggest that all the independent variables had a significant influence on the attitude towards EFA implying a greater GPI of said alternatives. This provides evidence that when students are aware about green alternatives and have higher environmental concerns, their attitude towards green products are also intensified. However, it must be noted that the functionality of the green alternative and price still play a role which may suggest that despite being aware of EFA and environmentally concerned, the green alternatives must still be reasonably priced and serve their purpose. Attitude towards EFA successfully mediated the four independent variables and GPI, which further confirms the TPB relationships. Thus, students who have positive attitudes towards EFA are the ones who are more likely to show an intent to purchase these alternatives. However, the socio-demographic factors are deemed to have no moderation effect in the relationships between the independent variables and the attitude towards EFA, except for age. Consequently, it moderately impacts the influence of price sensitivity on the attitude towards EFA.]]>
<![CDATA[Rapid Needs Assessment in Digkilaan Philippines ]]>
<![CDATA[Jamaliah Nasrodin]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.37
<![CDATA[Digkilaan is one of the hinterland barangays in a highly urbanized city of Iligan, a lone district under Lanao del Norte located in the Northern part of Mindanao. It has an area of 1,246.85 hectares. Agriculture-based production of rice, corn, banana, root crops and copra are the main sources of income of the barangay. In order to advance and foster community development, Barangay Digkilaan plans to make the most of the town's rich environmental resources and local heritage. However, there is limited information accessible about the community's natural, physical, and social resources. Hence, this study used Rapid Rural Assessment by employing its tools/techniques; community mapping, livelihood matrix ranking, & seasonal analysis. A set of Focus Group Discussions (FGD) and Key Informant Interviews were also conducted. The findings of FGD revealed that sewing generates the highest revenue for women. This is a result of the high demand for togas during graduation, the high demand for uniforms during the start of school, and other factors likecurtains. Additionally, renting out these products can bring in extra money. The third quarter of the year has the biggest demand for women's labor in terms of the women labor pattern, mostly because it coincides with the start of the school year when there is a high demand for school uniforms and a corresponding high demand for seamstresses. But when it comes to men's income, pag niyog or pag lubi come in first. The participants claimed that Barangay Digkilaan has a large number of coconut trees. In order to provide for their family's living expenses, they gather coconut from a coconut palm once a month, earning an estimated average revenue of thirty four thousand (Php34,000.00) per quarter. Furthermore, there are available markets in Iligan City for their harvested coconuts like GRANEX, GCT Coconut Trading, Immaculate Cocoline Industries, and more. These results were confirmed through KII. Detailed data of these resources play an important role in identifying and developing Digkilaan community’s local talents, skills, andproducts, and use this to help the local economy to generate employment opportunities and protect the environment. Hence, the rural rapid appraisal was carried out to know the resources available within its frontierland to assist the local government unit in identifying and developing local products that willmaximize their resources to promote and enhance their community.]]>
