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All Journal Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Ihdina Gustina
STIE Eka Prasetya
Humanities Economics, Econometrics & Finance Education Public Health Other

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PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Sri Rezeki; Desma Erica Maryati Manik; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.81 KB) | DOI: 10.47663/jmbep.v7i1.183

Abstract

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.
The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif Sri Rezeki; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.817 KB) | DOI: 10.47663/jmbep.v7i2.194

Abstract

This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.
Consumer Loyalty Analysis : Contribution of Commitment and Price Muammar Rinaldi Amar; Ihdina Gustina; Sesilia Ariska
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.164 KB)

Abstract

The purpose of this study was to determine the effect of Commitment and Price on Consumer Loyalty at PT. Almira Nusa Raya in Medan. This type of research data is data with a quantitative approach, research that is processed and analyzed to draw conclusions in the form of numbers. In this study, the sample used was 42 companies. The data analysis technique used multiple regression test by passing the analysis prerequisite test. The results showed that commitment and price simultaneously had a positive and significant effect on consumer loyalty at PT. Almira Nusa Raya. The results of this study are supported by the value of R square (R2), which means that commitment and price have an influence on consumer loyalty at PT. Almira Nusa Raya. While the rest is influenced by other factors originating from outside this research model such as distribution channels, trust, corporate image, customer satisfaction, location, consumer decisions, marketing strategies, consumer perceptions and service quality.
Company Purchase Decision Improvement Strategy Ihdina Gustina; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.30

Abstract

This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.
Strategi Pemasaran Terhadap Peningkatan Penjualan Produk UMKM Bambang Sutejo; Muhammad Ali Akbar; Ihdina Gustina; Khairunnisa; M. Farid Pratama Perangin-angin
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.275

Abstract

Pelaksanaan kegiatan Pengabdian Masyarakat untuk Desa Pematang Johar berupa penyuluhan melalui Pengabdian Masyarakat. Pelaksanaan kegiatan ini bersifat insidensial, Kegiatan tersebut dilakukan secara tatap muka dan kami bermaksud melakukan kegiatan pada masyarakat Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang efektif dalam strategi pemasaran meningkatkan penjualan produk UMKM.
Co-Authors BAMBANG SUTEJO Dedy Lazuardi Desma Erica Maryati Manik Khairunnisa M. Farid Pratama Perangin-angin Muammar Rinaldi Muhammad Ali Akbar Sesilia Ariska Sri Rezeki Sri Rezeki