PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
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<![CDATA[The Strategic Planning Formulation in Creative Industry Products Positioning in Sabang, Aceh ]]>
<![CDATA[Sorayanti Utami]]>;
<![CDATA[Teuku Meldi Kesuma]]>;
<![CDATA[M. Ridha Siregar]]>;
<![CDATA[Hendra Halim]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.66
<![CDATA[Sabang City has been recognized as a creative city in the crafts subsector, particularly in producing and positioning creative industry products. This investigation delves into the strategic planning formulation utilized for the positioning of creative industrial products in Sabang. The examination utilizes a SWOT Analysis (examining Strengths, Weaknesses, Opportunities, and Threats), coupled with an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), to evaluate the strengths and weaknesses, as well as the opportunities and threats encountered by the creative industry in Sabang. The outcomes of the SWOT analysis provide valuable insights for reducing weaknesses, enhancing strengths, mitigating challenges, and capitalizing on opportunities in the strategic planning process. The findings of the study indicate that the advancement of positioning for creative economy products in Sabang falls within quadrant I, signifying Growth. Consequently, it employs the Strengths-Opportunities (SO) Strategy. By examining the strategic planning methods, this research aims to shed light on effective strategies that can be employed to position creative industry products successfully in Sabang.]]>
<![CDATA[THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES ]]>
<![CDATA[PHAVIITHTIRRAH GOVINDARAJOO]]>;
<![CDATA[Aniza Suriati binti Abdul Shukor]]>;
<![CDATA[Fazlina binti Abd Rahiman]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.67
<![CDATA[THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES Phaviithtirrah A/P Govindarajoo 1, Aniza Suriati binti Abdul Shukor2 Fazlina binti Abd Rahiman3 Politeknik Sultan Azlan Shah¹, Politeknik Sultan Azlan Shah², Politeknik Sultan Azlan Shah, Behrang, Perak³ Politeknik Sultan Azlan Shah Behrang 35950 Perak Malaysia phaviithtirrah@psas.edu.my ABSTRACT: Visual Merchandising is showing merchandise and concepts at the retailer’s very best with the end purpose of making sales. The primary purpose of this study was to examine what visual merchandising elements are the most influential on shoppers in the Sports Direct Sunway Pyramid when shopping in sports, fitness, fashion and lifestyle fascia’s & brands. A total of 100 respondents participated in the survey. The study used a non-probability sampling technique which is convenience sampling. The respondents were customers of a Sports Direct Sunway Pyramid. The data were processed using the Statistical Packages for Social Sciences (SPSS) version 23. The researchers have identified three main elements of visual merchandising: window display, mannequin display and floor merchandising. The value of the correlation coefficient is 0.695. The outcomes showed that shopper's impulse buying is significantly influenced by window displays, mannequin displays and floor merchandising. The study also concludes that the Mannequin display had the highest positive influence on shoppers' impulse buying and floor merchandising has the least significant effect on shoppers' impulse buying motives in the Sports Direct Sunway Pyramid. To entice customers into their store, the merchant must thus comprehend the demands and wishes of the shoppers and produce the ideal exhibition of the shoppers' expectations. Keywords: Visual Merchandising, Window Display, Mannequin Display, Floor Merchandising, And Impulse Buying Motives]]>
<![CDATA[COMMUNICATION ANNOYANCE AMONG POLYTECHNIC STUDENTS ]]>
<![CDATA[HAZARIAH KARSAHID]]>;
<![CDATA[FAIZATUL ABSHARIZAN ABU BAKAR]]>;
<![CDATA[AZNURULLAILI AHMAD SARKAWI]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.69
<![CDATA[Communication Annoyance Among Polytechnic Students Hazariah Karsahid1, Faizatul Absharizan binti Abu Bakar2, Aznurullaili Binti Ahmad Sarkawi3 Jabatan Perdagangan, Politeknik Sultan Azlan Shah Behrang Stesyen, 35950 Behrang, Perak Email : ijasahid73@gmail.com ABSTRACT In the day-to-day process, the ability to communicate effectively is crucial. A good student should be willing to examine himself in order to be aware of his level of deprivation and to strive to improve over time. This is because, according to a Malaysian Government study of graduates, around 60,000 graduates have yet to be approved for employment, and one of the causes for this difficulty is graduates' lack of communication skills. As a result, the objectives of this study are to (i) identify the level of difference in students' annoyance, whether caused by verbal or nonverbal communication; (ii) assess the difference in communication irritation between male and female students; and (iii) identify the communication situation in which students are most annoyed, whether in terms of group discussion, meeting, interpersonal interaction, public speaking, or writing. Random sampling was used to distribute 143 questionnaires to Polytechnic Sultan Azlan Shah students. According to the data, there was no significant difference in students' frustration levels between verbal and non-verbal communication. Furthermore, there was no statistically significant difference between male and female students in terms of communication annoyance. The findings then show that public speaking is the type of communication that students dread the most. This study's findings can be used by all lecturers and institutions to create the greatest types of education and program for supporting and encouraging students' talents to talk effectively, confidently, and courageously. Keywords: Communication, public speaking, non-verbal, verbal, writing]]>
<![CDATA[Strategy to Increase Awareness of MSMEs Halal Certificates in Islamic Sharia-Compliant Provinces: Case Study in Aceh Province ]]>
<![CDATA[Teuku Muhammad Syahrizal]]>;
<![CDATA[Khairil Umuri]]>;
<![CDATA[Hendra Halim]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.71
<![CDATA[This research delves into developing strategies to augment awareness of Micro, Small, and Medium Enterprises (MSMEs) halal certificates in Islamic sharia-compliant provinces, focusing on the case of Aceh Province. Given the increasing global demand for halal products, bolstering awareness of the certification process is paramount. The study employs a robust SWOT Analysis, encompassing Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) assessments, to comprehensively evaluate the existing landscape. Internal strengths, weaknesses, and external opportunities and threats pertinent to MSMEs halal certificates are systematically examined. By harnessing internal strengths and mitigating weaknesses, this research seeks to address external challenges and harness opportunities for strategic planning proactively. The outcomes aim to provide actionable insights for various stakeholders, including MSMEs, government entities, halal certifiers, and industry regulators, fostering a collaborative environment for improving the perception and understanding of MSMEs halal certificates. Furthermore, this study emphasizes the vital role of Aceh Province as a case study, shedding light on practical strategies that similar regions can adopt to bolster the halal industry's growth while aligning with Islamic economic principles and values. The findings underscore the need for a proactive approach to ensuring the sustainability and expansion of MSMEs halal certifications in Sharia-compliant provinces.]]>
<![CDATA[The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City ]]>
<![CDATA[Valen Marcella Dinata]]>;
<![CDATA[Desma]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.73
<![CDATA[Companies carry out marketing strategies in order to achieve sales targets by means of sales promotions offered and provide ease of transactions in the form of the availability of digital wallet payment tools with the aim that consumers make purchasing decisions on a product. This study aims to analyze the effect of e-payment and social media both partially and simultaneously on purchasing decisions at alfamart in medan city. This research is descriptive research with a quantitative approach. The sample amounted to 110 respondents selected through non-probability sampling with incidental sampling technique. Data collected through questionnaires. The collected data were analyzed by multiple linear regression. The results showed that the significance of the influence of the e-payment variable (X1) and Instagram social media (X2) on the purchasing decision variable (Y) was 45.2% that the independent variables (X1 & X2) could have an influence on the dependent variable (Y) while the remaining 54.8% was influenced by other factors that came from outside this research model such as price, product quality, promotion, location, satisfaction, and various other variables.]]>
<![CDATA[The Effect of Digital Marketing, E-payment, and Service Quality on Sales Revenue of Culinary MSMEs in Tenda Santai Sejenak ]]>
<![CDATA[Yuni Irmawan]]>;
<![CDATA[Idhina Ghustina]]>;
<![CDATA[Bambang Sutejo]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.74
<![CDATA[In the midst of the current era of digitalization, technological advances have provided various conveniences for entrepreneurs. Technological development is a development that cannot be avoided in everyday life. The culinary MSMEs of Tenda Santai Sejak have a fairly high level of income in 2020 and above. the purpose of the study was to determine the effect of Digital Marketing, E-Payment and Quality Service on the sales revenue of culinary MSMEs in Tenda santai sejak. The type of research method used in this research is quantitative method, The population of this study were customers of MSMEs Tenda Santai Sejak with a total of 712 people. The sample of this study involved 90 respondents. The data used is primary data or data obtained directly from respondents, the data collection method used by researchers is to distribute questionnaires to customers of the Tenda Santai Sejenak UMKM directly by sampling using the sovlin technique. Based on partial hypothesis testing, it is concluded that there is an effect of Digital-Marketing and E-payment on Sales Revenue at Tenda Santai Sejenak and there is no effect of Quality Service on Sales Revenue at Tenda Santai Sejenak.Based on the results of this study, it can be concluded that the absence of digital marketing in an MSME business in the era of globalization like now greatly affects its sales revenue, not only with Digital Marketing but E-payment also has an effect on increasing MSME sales, because nowadays consumers choose not to be complicated in transactions.]]>
<![CDATA[The Influence of Social Media Marketing on Brand Loyalty ]]>
<![CDATA[SURAYA AKMAR MOKHTARUDDIN]]>;
<![CDATA[NOR RAHIMY KHALID]]>;
<![CDATA[MOHD RIZAL MOHD AZMI]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.77
<![CDATA[Information technology advancement has given an impact to the customers experience in service as well as their relationship with the service provider. The flexibility of communication channels such as smartphones, social media, email, Facebook, twitter, and others in making it easier for firm to effectively deliver message to target customer. The impact of social media marketing on band loyalty has been widely studied by previous literature in various contexts. However, the empirical research from the apparel company context is still limited. Therefore, this conceptual paper is proposed to fill in the social media marketing literature by focusing on the relationship between social media marketing and brand loyalty from the customer perspective. Academically, this study contributes to the literature of social media marketing in business-to-customer context specifically from customer point of view and practically to the apparel company in comprehending social media marketing in enhancing brand loyalty in apparel industry]]>
<![CDATA[The Influence of Service Quality and Digital Payment on Purchasing Decisions at PT. Plangkaraya Semi Mart ]]>
<![CDATA[Sirwindy]]>;
<![CDATA[Petrus Loo]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.84
<![CDATA[The retail business in the city of Medan is growing day by day, this makes retail business managers have to work harder to stay in the competition. This study aims to analyze the effect of service quality, digital payments influence on purchasing decisions at PT. Plangkaraya Semi Mart. This research is a descriptive research with a quantitative approach. The sample of 104 respondents selected through non-probability sampling were consumers at PT. Plangkaraya Semi Mart. Data collected through questionnaires collected data analyzed by multiple linear regression. The results showed that the quality of service and digital payments had a partial or simultaneous effect on purchasing decisions at PT.Plangkaraya Semi Mart and Service Quality are the most dominant variables affecting purchasing decisions at PT. Plangkaraya Semi Mart. In this study proves that good service quality is able to direct and ultimately will encourage the formation of purchasing decisions. With the existence of digital payments, and the increasing use of digital payment applications indicate that consumers have been fulfilled and satisfied with their needs.]]>
<![CDATA[The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan ]]>
<![CDATA[Michael Chen]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.85
<![CDATA[The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.]]>
<![CDATA[The Effectiveness of E-WOM (Electronic Word Of Mouth) and Instagram Social Media Promotion on Purchase Intention at Liang Teh Sumatera ]]>
<![CDATA[Lara Widuta]]>;
<![CDATA[Muammar Rinaldi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.86
<![CDATA[The purpose of this research is to investigate the influence of e-wom on the purchase intention of customers at Liang Teh Sumatera, as well as the influence of Instagram social media promotion on their purchase intention. The study involves a population of 8,280 customers at Liang Teh Sumatera using a descriptive quantitative method. Sample size was calculated using Slovin's method at a 10% margin of error, giving 99 participants. Various research instruments including direct observation, literature review and respondent questionnaires were used to collect data. Multiple linear regression analysis was used to analyze the data. Multiple linear regression analysis was used to formulate and test three hypotheses in this study. The results of this study indicate that the effectiveness of e-wom and Instagram social media promotion has a significant impact on customers' purchase intentions.]]>
