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Rizal Ula Ananta Fauzi
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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 123 Documents
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The Influence of Word of Mouth on Purchasing Decisions for Wardah Cosmetic Products with Communication Media as a Mediating Variable Eko Santoso; Desi Rahmawati
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

This research aims to describe the influence of word of mouth on purchasing decisions for Wardah Cosmetic products with communication media as a mediating variable. The research method used in this research is a quantitative approach. Data processing in this research uses smartPLS SEM (Partial et al. - Structural Equation Modeling) software. PLS can explain the relationship between variables and the ability to conduct analyses in one test. To test the hypothesis using statistical values, for alpha 5%, the t-statistic value used is 1.96. Research results. The results of testing the first hypothesis were accepted that Media Communication (Z) affected buying decisions (Y). The results of testing the second hypothesis were accepted that Word of Mouth (X) had an effect on buying decisions (Y). The results of testing the third hypothesis are accepted that Word of Mouth (X) influences Media Communication (Z). The results of testing the fourth hypothesis were accepted. Word of Mouth (X) had a significant effect on buying decisions (Y) via Media Communication (Z).
Role of E-leadership on Employee Engagement Sanchari Sinha
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

Abstract Evolution in technology is changing the functionality of organizations as companies are digitally transforming their services with the intent of improving delivery, efficiency and revenue. This transformation requires an E-leader who can lead effectively through electronic and digital medium. The influence of E-leaders on employee engagement is an emerging phenomenon. Based on the relationship between technology advancement and leadership practices, the study examines the independent variables of E-leadership and its effect on employee engagement. The result from the study shows digital transformation, organizational commitment, new methods of communication and organizational agility influence E-leadership in the form of emerging technologies, organizational learning and knowledge management, communicating through digital medium, agile technological tools and human resource strategies. The findings from the study can be used by the management of organizations while setting their hiring and training agenda as well as guidelines for E-leadership practices. The research provides theoretical and practical implications for organizations to enhance employee engagement initiatives by encouraging the role of E-leaders and understanding their importance while planning their digital transformation journey. Future research is recommended by exploring additional factors and expanding the research to case study methodology or use of primary data through survey or interview approach.
Increasing Production Target Thorough Major Maintenance Muhammad Rifqi Aurynnanda Adinugraha
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

Suboptimal production equipment conditions hinder optimal production activities, necessitating maintenance to maintain production performance. RU VI Balongan has decided to renew several important units to not only improve production capability but also to increase it, enabling the achievement of production targets to meet demand. The Major Turn Around project conducted in 2022 focused on this aspect, where revamping activities were carried out on two main processing units, namely the Crude Distillation Unit (CDU), and the Residue Catalytic Cracking (RCC) unit was replaced. This Turn Around project is also one of the efforts to achieve the RDMP (Refinery Development Master Plan) as one of the National Strategic Projects (PSN), where RU VI aims to increase the total production capacity from 125,000 barrels/day to 150,000 barrels/day. PT Pertamina International Refinery RU VI Balongan is one of the 6 processing units owned by PT Pertamina (Persero) engaged in the production of fuels, non-fuels, and petrochemicals.

Page 13 of 13 | Total Record : 123

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