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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I" : 25 Documents clear
Perception Of Customers About Celebrity Endorsement Process And Its Subsequent Impact On Customers’ Purchasing Decisions Amos Ojo Adedeji
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

Advertising is a key to log into a great exploit in business. It has been widely used with various methods by one business or the other to outshine one another. Celebrity endorsement stands tall as one the strategies of advertisement in this modern day business. However, taking right decision is essential. The study qualitatively interrogate the perception of consumer on celebrity endorsement process, the effect of celebrity endorsement on the attitude change of customer and its impact on purchasing decision. The paper revealed successful endorsement when there is link between the celebrity and the endorsed product, endorsed product will be of higher value and of higher demand, expensive products endorsed by expert stand chance to be purchased unendorsed product, celebrity endorsements are more of national than local market products, and highly educated customers are less influenced than less educated customer by any endorser among others. Low knowledge of perceptions, mix-match role of celebrity, no or little knowledge of the integration of celebrity endorsement and hidden performance decline were also noted as challenges that hinder customer from taken right purchasing decision. The paper recommended a critical study of perceptions by customers, maxing of celebrity assigned role with product, and understanding of integration of celebrity endorsement. Familiarity of selected celebrity with the market is also apt
“Uncover” The Influence of Islamic Work Ethics on Employees’ Organizational Commitment Arman Hj. Ahmad; Sharifah Nur Syakirah Syed Hilal; Ridzuan Masri; Azizan Mohamed Isa; Nur Syairah Ani; Wan Sabri Wan Hussin
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

This research reviews and proposes a conceptual framework that could be useful for other researchers to investigate the influence of Islamic Work Ethics (IWE) on the Employees’ Organizational Commitment (EOC). In detail, this research conceptually proposes the framework to tests the possible relationship between three Islamic values which are Teamwork (T), Effort (E), and Honesty (H). Further investigation should be empirically conducted by using the quantitative data. It is suggested that future researchers to use SmartPLS to unlock all predictions as well as to get the overall model fitness of the framework. This research could enrich the literatures pertaining to IWE and the studies of EOC. Instead, it could benefit employers (organizations) as they could improve their employees’ job performances by improving the employees’ commitment to fulfilling their job and responsibilities. Besides, the organizations can apply and instill this IWE in the workplace to achieve the organizations’ goals and objectives. Furthermore, if the proposed framework proves to be reliable, the IWE could be beneficial to the economy as well because high organizational commitment leads to better productivity at work simultaneously encourage employees to be a better citizen of the organization and inspires them to perform better in their respective workplaces.
The Effect Of Service Quality On Public Satisfaction Yusuf Yusuf; Nasrul Nasrul; Wahyuniati Hamid; Wa Ode Yusri
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Public satisfaction can result from successful communication. Since frequent and good communication will lead to better public happiness, effective communication will help people to learn more and understand the importance of public satisfaction in an organization. This study aims to determine the effect of service quality on community satisfaction in the Tongkuno District Office, Muna Regency. A total of 75 residents of the Tongkuno sub-district who have accessed community services at the Tongkuno sub-district office participated in this study. This study uses survey and questionnaire methods that have been evaluated for reliability and validity. Multiple regression was used to analyze the data, and it was found that community satisfaction was significantly influenced by service quality, which included physical evidence (X1), empathy (X2), reliability (X3), responsiveness (X4), and assurance (X5). In the partial analysis it was found that physical evidence (X1) had a positive but not significant effect on community satisfaction, while reliability (X3), responsiveness (X4), assurance (X5), and empathy (X2) all had a positive and significant effect
Swot Analysis In Determining Marketing Strategy (Case Study At Afina Jaya Malang Souvenir Shop) Siti Maisaroh; Siswahyudianto
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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This study aims to determine what marketing strategies can be applied to increase sales of Toko Afina Jaya Malang through SWOT analysis. This study uses a type of qualitative research. Primary data was obtained through interviews and observations to deepen the data obtained. Secondary data were obtained through a literature study from Toko Afina Jaya and the author's documentation. The data that has been collected is then analyzed using the IFAS EFAS matrix and the SWOT matrix. The results of measurements on the IFAS matrix for strength have a total score of 2.00 and weaknesses have a total score of 1.91. So it can be concluded that the strength is greater than the weakness. Whereas on the EFAS matrix, opportunities have a total score of 1.71, and threats have a total score of 1.63. So it can be concluded that Afina Jaya's opportunities are greater than the threats it has. Then, based on the results of the SWOT analysis diagram, Afina Jaya is in the first square position, namely supporting an aggressive growth policy (growth-oriented strategy). So that the appropriate strategy is SO, which is to continue to improve good service to consumers, increase inventory stock during major holidays, continue to provide affordable prices without reducing quality, continue to support business development, and increase distributor relations.
The Effect Of Trust, Perceived Risk, And Lifestyle On Online Purchase Decisions In E-Commerce diskhamarzaweny; Rina Andriani; Yeni Sapridawati; Yul Emri Yulis
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This causal research aims to determine and explain the effect of Trust, Perceived Risk, and Lifestyle on Online Purchase Decisions in E-Commerce among college students. The research using a sample size of 100 active college students as respondents, with purposive sampling method. Sample criteria is active college students in Kuantan Singingi Regency and having made online purchases on E-Commerce at least three times. Data collected with questionnaires and analyzed used Multiple Linear Regression with SPSS Statistics Version 26 software to test hypothesis in this study. The results revealed that Trust and Lifestyle have a positive and significant effect, while Perceived Risk has a negative and significant effect on Online Purchasing Decisions among college students of Kuantan Singingi Regency. Based on the coefficient of determination, Trust, Perceived Risk, and Lifestyle had 75.1% effect on Online Purchasing Decisions, while the remaining 24.9% were influenced by other variables outside of regression that were not examined in this research. Keywords: Trust, Perceived Risk, Lifestyle, Online Purchase Decisions
The Superiority of Mie Gacoan in Terms of Price Perception and Product Quality Nanang Adie Setyawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

The global era, life can be associated with new things. The business conditions very competitive between companies and other SME`s where the level of competition eventually becomes very high. Regarding the price, customers will of course look for the lowest possible price but demand good quality from a product. Customer satisfaction is an important concern at this time because it will form customer loyalty. Research related to Price Perception, Product Quality, Consumer Satisfaction, and Customer Loyalty conducted on customers of gacoan noodle outlets in the city of Semarang consisting of students and workers in the age range of 15 to 40 years. This study uses confirmatory factor analysis and maximum likelihood estimation in SEM from the AMOS 24.0. The data collection technique uses a questionnaire with incidental sampling. The parameter estimation results are following the hypothesis that Price Perception and Product Quality significantly affect Consumer Satisfaction and have an impact on Customer Loyalty. From this research, it concluded that after the current Covid-19 pandemic, consumers are increasingly enthusiastic about dining with friends and family outside the home or ordering online by looking for dishes that fit their budget and looking for good product quality.
How Is The Customer Satisfied With The Expedition Service? Mohammad Annas; Genia Chandra; Humairoh Humairoh; Hendy Tannady
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

With the improvement of generation and the net, this freight forwarding commercial enterprise is finding new abilities to satisfy market needs and supply food elements speedy and exactly. The Covid-19 outbreak, which is likewise an assignment for corporations, specifically MSMEs, amidst the rapid increase of the digital financial system, calls for them to be privy to and adapt to the information era. The existence of this e-commerce platform may be beneficial in presenting an area for sellers or business actors to promote their wares online. This research changed into performed to check whether or not there is a power among carrier excellent, perceived cost, and agreement with purchaser pride. Whether or not there's an influence between service quality, the perceived value on purchaser satisfaction, and trust as a mediator on consumer satisfaction and belief a mediator. This type of study is quantitative research using human beings who've made purchases on online J&T express delivery offerings because of the object of research. This look uses a purposive sample approach, information taken through Google form, with 180 selected respondents. The records are processed using smart PLS Ver. 3. The results of this have a look at observed that service quality affects rejected customer satisfaction, perceived value impacts received customer satisfaction, trust impacts obtained customer satisfaction, trust mediates the connection among service quality, and received purchaser satisfaction, and trust mediates the relationship. Between perceived value and brought consumer satisfaction.
MSME Balance Sheet in Strengthening Capacity Building and Trust Access to Capital Muh Fahrurrozi
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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This study aimed to determine the balance of MSME balances in strengthening capacity building and trust access to capital. The research used in this study was a qualitative approach. The type of this research approach is descriptive. The type of qualitative descriptive research used in this study was intended to obtain information from informants, namely MSMEs in East Lombok Regency, Indonesia, totalling 30 MSMEs. The study results were 1) The financial recording system is carried out manually and is still very simple. The reason for making financial records is to make it easier for owners to give bonuses to their employees, 2) Factors that cause the failure of internal factors in the form of lack of understanding, discipline and human resources.
The Impact of Corporate Social Responsibility and Financial Performance on Tax Avoidance Kusmayadi Kusmayadi; Dewi Sri Marsanti; Didiek Susilo Tamtomo
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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The purpose of this study is to examine the impact of corporate social responsibility and financial performance on tax avoidance. The dependent variable in this study is tax avoidance as measured by the cash effective tax rate (CETR), using corporate social responsibility (CSR), debt ratio, return on investment, and size as independent variables. The study population is 5 tobacco/tobacco companies listed on the Indonesian Stock Exchange (IDX) from 2017 to 2021. The analytical technique used is multiple regression analysis. The results of this study show that among Indonesian tobacco/tobacco companies, the variables ROA and size affect tax avoidance, while the variables CSR and DR do not.
Revolutionizing Shopping Experience: The Impact of Mobile Apps on Customer Loyalty in Indonesian E-Commerce Market Mohamad Trio Febriyantoro; Anton Kurniawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
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The aim of this research is to assess the impact of perceived ease of use and perceived usefulness on customer satisfaction to build on the continuance intention of mobile shopping in Indonesia. The sample used in this study was 255 respondents from people living in Jakarta City who used a mobile shopping application. The approach used for data analysis in this research is based on Structural Equation Modeling (SEM) with version 3.0 of the SmartPLS. The results showed that perceived ease of use and perceived usefulness had a major impact on customer satisfaction, and that customer satisfaction had a positive impact on continuance intention. Based on the empirical results, it can be concluded that the perceived ease of use and perceived usefulness of the application platform is an influence on customer satisfaction to construct on sustainable consumption.

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