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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 25 Documents

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Search results for , issue "Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc" : 25 Documents clear

Analysis of Online Marketing for Oyster Mushroom Products (Case Study in Tiga Putra Farm Southeast Sulawesi) Jusmi Astika; Weka Gusmiarty Abdullah; Fahria Nadiryati Sadimantara
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

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This study aims to (1) find out what are Tiga Putra Farm's marketing strategies in offering oyster mushroom products through online media and (2) analyze the difference in acceptance between online and offline sales. This research used a case study method on the Tiga Putra Farm oyster mushroom cultivation business in Anduonohu Village, Poasia District, Kendari City, Southeast Sulawesi with the business owner being the informant in the study. The analytical method used an interactive analysis model then analyzed the online oyster mushroom marketing strategy with STP (Segmenting, Targeting, Positioning) and Marketing Mix/4P analysis, then analyzed the differences in acceptance of the Tiga Putra Farm oyster mushroom business offline and online using T-Test analysis (Independent Sample Test).

Strategies To Build Competitive Advantage Through Digital Marketing Communication Axel Ramon Pattisina; Sumadi Sumadi
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

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Technological developments have changed the business landscape in various sectors, including the hospitality industry. Hotel companies are now increasingly relying on digital marketing strategies to achieve a competitive advantage in an increasingly competitive market. Puri Asri Hotel Magelang is a company engaged in the provision of services and accommodation. This research aims to explore how the implementation of digital marketing by the marketing department of Puri Asri hotel can help generate competitive advantage, focusing on the communication aspect through digital marketing communication. The research conducted by the author uses a qualitative approach and observation method where the author conducts an internship at the company. By using SWOT analysis (Strength, Weakness, Opportunity, and Threat). The results showed that the use of digital marketing in the hospitality industry has provided a significant competitive advantage. Through digital platforms such as social media, websites, and email campaigns, hotel companies can increase their reach to potential guests, strengthen brand image, and increase interaction with customers. Appropriate and targeted communication through digital channels has also helped hotel companies to be more responsive to customer feedback, allowing for quick adjustments to changing market needs. Keywords: Marketing Strategy, Digital Marketing, Digital Marketing Communication, Competitive Advantage.

CHANGES IN INVESTMENT PATTERNS IN INDONESIA DURING THE COVID-19 (Case Study of Foreign Investment in the Health and Social Work Sector) Amrizal Amrizal; Adi Putra; Mukhlis Mukhlis
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

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The negative effects of the Covid-19 pandemic have been felt by international trade players in Indonesia. The coronavirus outbreak that spread at the end of 2019 has hit economic activities including foreign investment in the health and social work sector in Indonesia. Decreased investment will lead to reduced employment and encourage increased unemployment in Indonesia. The purpose of this study is to determine whether there are differences in exchange rates and foreign investment in the health sector and social workers before the pandemic with during the covid-19 pandemic in Indonesia. This research method uses quantitative research, using secondary data obtained from BPS and Bank Indonesia publications. The data used is cross-time data, namely 2017-2019 and 2020-2022. The data analysis method uses the Paired Sample Test. The results showed that the value of foreign investment in the health and social work sector had no significant difference between the 3-year period before the Covid-19 pandemic and the 3-year period during the Covid-19 pandemic. The average growth of investment in the pre-pandemic period was 74.42 per cent, which was greater than during the pandemic period, which was 34.75 per cent. The exchange rate of the rupiah against the U$ dollar has a significant difference between the 3-year period before the Covid-19 pandemic and the 3-year period of the Covid-19 pandemic. The average exchange rate of the rupiah during the pre-pandemic period was IDR 13,919, this was lower than during the pandemic which was IDR 14,538.

The Influence of Motivation and Family Background on Technopreneur Interest in College Students Rara Ririn Budi Utaminingtyas; Nur Rini; Taviyastuti Taviyastuti; Irawan Malebra; Nur Imam Nazirhah
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

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Business processes today cannot be separated from the role of technology such as production to accelerate it, on the other hand such as media social to improve marketing. Businesses which does not adopt technology in their business will be left behind. The purpose of this research is to know the influence of motivation and family background to technopreneur intention by college student in Tembalang subdistrict, Semarang. This study is quantitative research by approaching data collection through questioner with the number of sample 261 respondent from college student in Polytechnic State of Semarang. By using multiple linear regression analysis tools with regression equation produced Y = 1.783 + 0.412 X1 + 0.313 X2. With T-test result obtained motivation significant Sig =, family background Sig =. It shows partially motivation and family background significantly influence technopreneur intention. The result of F-test obtained by Sig=0.000 which shows simultaneously variable of motivation and family background significantly influence technopreneur intention.

Marketing Strategy For Banana Chips During Covid-19 (Case Study Of Simple UD In Konda District, South Konawe Regency) Putri Ayu; Idrus Salam; Hidrawati Hidrawati
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

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This study aims to (1) find out the internal and external factors that are strengths, weaknesses, opportunities, and threats in the marketing of UD. Sederhana banana chips during the Covid-19 pandemic in Konda District, South Konawe Regency, (2) know the marketing strategy of UD banana chips. Simple during the Covid-19 pandemic in Konda District, South Konawe Regency. This research is a case study design research in the UD home industry. Simple, located in Konda District, South Konawe Regency. Data collection is done by observation, interviews, documentation. The data were analyzed descriptively, which was then analyzed using SWOT analysis. The results showed that the strength factor in UD. Simple is greater than weakness, and the opportunity factor is greater than the threat factor. The results of the analysis on the SWOT diagram show the position in quadrant I, which means that home industries tend to be profitable to use their internal strengths by using their strengths and opportunities to minimize weaknesses and threats, so that is the right strategy for marketing banana chips at UD. Simple during the Covid-19 pandemic in Konda District, it is to maintain the quality of durable banana chips products to retain regular customers, increase demand for banana chips products with relatively sufficient sources of capital, develop variants of banana chips flavors, utilize social media to increase marketing in Indonesia. the Covid-19 pandemic. The results of the analysis on the SWOT diagram show the position in quadrant I, which means that home industries tend to be profitable to use their internal strengths by using their strengths and opportunities to minimize weaknesses and threats, so that is the right strategy for marketing banana chips at UD. Simple during the Covid-19 pandemic in Konda District, it is to maintain the quality of durable banana chips products to retain regular customers, increase demand for banana chips products with relatively sufficient sources of capital, develop variants of banana chips flavors, utilize social media to increase marketing in Indonesia. the Covid-19 pandemic. The results of the analysis on the SWOT diagram show the position in quadrant I, which means that home industries tend to be profitable to use their internal strengths by using their strengths and opportunities to minimize weaknesses and threats, so that is the right strategy for marketing banana chips at UD. Simple during the Covid-19 pandemic in Konda District, it is to maintain the quality of durable banana chips products to retain regular customers, increase demand for banana chips products with relatively sufficient sources of capital, develop variants of banana chips flavors, utilize social media to increase marketing in Indonesia. the Covid-19 pandemic.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

Journal Mail Official rizalmanajemen@gmail.com

Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA