International Journal of Economics, Business and Innovation Research
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
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<![CDATA[The Influence of Entrepreneurial Characteristics on Business Success in Micro, Small, and Medium Enterprises with Innovation Creativity as a Mediating Variable ]]>
<![CDATA[Desi Rahmawati]]>;
<![CDATA[Eko Santoso]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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<![CDATA[This research aims to examine the relationship between entrepreneurial traits and the success of micro, small, and medium-sized businesses via the lens of innovation and creativity, which are seen as mediating variables. The descriptive analysis in this study is quantitative in nature. The data processing for this inquiry is done using Smart PLS SEM (Partial et al. - Structural Equation Modeling) software. Using PLS, we can better understand the connection between variables and the ability to perform analyses in a single test. Indicators of hypothesis testing include the probability value and the t-statistic value. What the study found. Test findings showed that entrepreneurial traits (X) affect company success (Y), confirming the original premise. We may conclude that the second hypothesis is correct. Entrepreneurial traits' effect on originality in new product development (X). Third hypothesis testing was successful, showing that innovative originality (Z) affected company performance (Y). Third hypothesis testing was successful, showing that innovative originality (Z) affected company performance (Y).]]>
<![CDATA[Navigating Economic Growth: The Role of Twin Deficits in APEC Member Economies ]]>
<![CDATA[Resti Amalina]]>;
<![CDATA[Dedy Yuliawan]]>;
<![CDATA[Nurbetty Herlina S]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[This research examines how the twin deficits (budget deficit and trade balance) influence economic growth in APEC members. Economic growth serves in place of the variable that is dependent, with the budget deficit and balance of trade as the variables that are independent. The 15 APEC member economies that are covered by the panel data was employed in this inquiry for the years 2018–2021. Throughout the investigation, panel data regression was adopted and the Common Effect Model (CEM) was decided on. As shown by its findings, the budget deficit significantly and favorably affects economic growth, whereas the trade balance has no appreciable effect. Both balance of trade and budget shortfall have a notable effect on growth of the economy concurrently.]]>
<![CDATA[Influence Of Social Media Marketing Strategies Towards Learning Interests Of Hospitality Students At Star International Hotel School ]]>
<![CDATA[Iin Fetiani]]>;
<![CDATA[Ni Putu Widhia Rahayu]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[The purpose of this research is to find out the influence of social media marketing strategies on students' interest in learning at Star International Hotel School. The sample for this research is 100 respondents calculated using accidental sampling. This research uses quantitative methods using IBM SPSS 25. Based on the research results, it is known that social media marketing strategies have a positive and significant effect on interest in learning. This research is expected to help Star International Hotel School in increasing students' interest in learning by continuing to innovate in creating marketing and content strategies. content in social media.]]>
<![CDATA[Paradox: Regional expenditure and GRDP in Sumatra Island 2017-2022 ]]>
<![CDATA[Nadiya Hasna Adyanka]]>;
<![CDATA[Heru Wahyudi]]>;
<![CDATA[Moneyzar Usman]]>;
<![CDATA[Dedy Yuliawan]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[Economic growth is an important role of government in a region through appropriate fiscal policy. Fiscal policy is part of government spending, namely in the form of the APBN and APBD budgets. This study aims to see how the influence of Employee Expenditure, Goods and Services Expenditure, and Capital Expenditure on GRDP on the island of Sumatra. The data used in this study are secondary data, while the analysis method used is the panel data regression method from 2017-2022 in Sumatra Island Province. This study uses dependent variables and independent variables. The dependent variable used is Gross Regional Domestic Product (GRDP) and the independent variables include Employee Expenditure, Goods and Services Expenditure, and Capital Expenditure. The results showed that employee expenditure and capital expenditure had a positive and significant effect on GRDP on the island of Sumatra, while goods expenditure had a negative and significant effect on GRDP on the island of Sumatra.]]>
<![CDATA[The Influence Of Product Prices And Reviews Purchase Decisions On E-Commerce Shopee (Case Study in the Community of Bandar Lampung City) ]]>
<![CDATA[Audy Frisca Rosa]]>;
<![CDATA[Farida Efriyanti]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[This research aims to identify the influence of price and product reviews on purchasing decisions in the Shopee e-commerce case study in the Bandar Lampung community. This research uses quantitative methods using a sample of 100 respondents calculated using the Cochran formula. The analysis techniques used in this research are validity and reliability tests, classical assumption tests, multiple liner regression tests, hypothesis tests and coefficient of determination tests, data were processed using the IBM SPSS 25 (2023) application. Based on the results obtained in this research, price has a positive and significant effect on purchasing decisions, product reviews have a positive and significant effect on purchasing decisions. Then, together, price and product reviews have a positive and significant influence on purchasing decisions. Prices and product reviews can be an effective approach for sellers to influence purchasing decisions.]]>
<![CDATA[The Influence of Sales Promotion and E-Service Quality on Purchase Decisions on Watsons Indonesia E-commerce ]]>
<![CDATA[Vyanna Zuleika Wahyudi]]>;
<![CDATA[Maya Ariyanti]]>;
<![CDATA[Mita Kharisma]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[Watsons as a leading company in Asia is now launching an e-commerce application by providing beauty and health products. Watsons still finds obstacles in driving consumer purchasing decisions. Even though Watsons offers a wide range of products and services, complaints regarding sales promotions and electronic service quality are still issues that need to be addressed. Based on research conducted by Humairoh & Annas (2023), the results showed that sales promotion and service quality showed a positive and significant influence on purchasing decisions. Apart from that, this research also conducted research simultaneously and obtained the results that sales promotion and service quality simultaneously had a positive and significant effect on purchasing decisions. This theory is in line with the unit of analysis used in this research, namely the researcher uses the variables sales promotion, e-service quality and purchasing decisions. The purpose of this research is to measure the influence of sales promotion and e-service quality variables on purchasing decisions. This research applies quantitative methods with the sampling technique used is non-probability sampling which was distributed to 385 respondents via an online questionnaire, namely Google Form. The respondent criteria used include consumers who have made purchases on the Watsons Indonesia e-commerce application. The data analysis techniques used in this research are descriptive analysis, classical assumption testing and multiple linear regression analysis with the help of IBM SPSS Statistics version 25 software. The results of hypothesis testing show that sales promotion has a positive and significant effect on purchasing decisions on e-commerce Watsons Indonesia with the T test results showing the calculated T value (7.357) > T table (1.966) and a significance level of 0.000 < 0.05. E-Service Quality has a positive and significant effect on purchasing decisions at Watsons Indonesia e-commerce with the T test results showing the calculated T value (7.017) > T table (1.966) and a significance level of 0.000 < 0.05. And simultaneously Sales Promotion and e-service quality have a positive and significant effect on purchasing decisions in Watsons Indonesia e-commerce with the F test results showing the calculated F value is greater than the F table (82,210 > 2.62) and obtained 0.000 < 0.05 as the level its significance. Keywords: Sales Promotion, E-Service Quality, Purchasing Decisions, E-commerce.]]>
<![CDATA[The Influence Of Incentives And Work Environment On Performance Miss Cimory Pt Cisarua Mountain Dairy Lampung : Miss Cimory Center West Metro Case Study ]]>
<![CDATA[Komang Aris Wijaya]]>;
<![CDATA[Hendri Dunan]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[The purpose of this research is to determine the effect of incentives and work environment on performance Employee. This research was conducted at PT. Cisarua Mountain Dairy Lampung, case study at Miss Cimory Metro Barat. The type of research data used is quantitative. The data analysis method used in this research is multiple linear regression which is used to determine the influence of incentives and work environment on employee performance at the West Metro Center, by distributing questionnaires via Google Form to all 34 employees. Testing the research hypothesis uses SPPS Version 20. The results of this research show that incentives have no partial effect (p>0.05) on performance. Then the Work Environment has a significant (p<0.05) partial effect on Performance. Incentives and Work Environment simultaneously have a significant (p<0.05) effect on Employee Performance. It is recommended that management pay attention to incentives and work environment so that they can influence employee performance at the Miss Cimory Center in Metro Barat, Lampung.]]>
<![CDATA[The Influence Of Individual Characteristics And Job Characteristics On The Performance Of Pt Surya Bumi Sentosa Employees ]]>
<![CDATA[Hendri Dunan]]>;
<![CDATA[Fauzan Fahlevi]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[This research aims to determine the influence of individual characteristics and job characteristics on employee performance at PT. Surya Bumi Sentosa. The population of this research is employees at PT. Surya Bumi Sentosa, numbering 40 people. Total employee population of PT. Surya Bumi Sentosa has 40 employees. In this research, the entire population will be used as a sample. Therefore, the sample selection method used was the saturated sampling method. The analysis technique used in this research is quantitative data analysis which will test and analyze the data with calculations and will draw conclusions from the test results. To make it easier for researchers to carry out research, researchers carry out analysis using the SPSS 25 program with multiple linear test analysis tools, coefficient of determination test, t test and F test. The research results obtained are that individual characteristics and job characteristics both partially and anova have a positive and significant effect on employee performance at PT. Surya Bumi Sentosa.]]>
<![CDATA[Analysis Of Raw Material Inventory Control For Beef Concentrate Production Using The Economic Order Quantity (EOQ) Method ]]>
<![CDATA[Ramadhanty Putri Herlambang]]>;
<![CDATA[Iskandar Ali Alam]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[This research aims to analyze raw material inventory control at the Berkah Sejahtera cattle concentrate factory, before using the EOQ method and after using the EOQ method, analyzing the EOQ method can increase the efficiency of raw material inventory at the beef concentrate factory. The data analysis method used in this research is descriptive qualitative using the Economic Order Quantity method. The results of the research by using EOQ, the company can make optimal raw material purchases every time an order is 61,405 kg with a frequency of 17 times a year and the company can save total raw material inventory costs of IDR 17,545,259 with an efficiency of 45%. By conducting this research, it is hoped that companies will minimize their annual expenses.]]>
<![CDATA[The Influence Of Work Motivation And Work Discipline On Employee Performance at Cv. Gunung Mas Putra Kencana Central Lampung ]]>
<![CDATA[Hendri Dunan]]>;
<![CDATA[Restu Windi Haryani]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
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<![CDATA[This research aims to find out and analyze influence work motivation and work discipline on employee performance at CV. Gunung Mas Putra Kencana, Central Lampung. The population in this study were employees at CV. Gunung Mas Putra Kencana, totaling 45 employees. With relative population​ small, researchers use saturated sampling as a sampling technique, namely technique determination sample If all members of the population are taken as a sample, there are 45 respondents. This research uses quantitative research methods using primary data, namely a questionnaire that uses a scale likert. Data analysis using devices SPSS software to carry out data analysis, including multiple linear analysis, t test, F test, and coefficient of determination test. The research results show that both partially and anova, work motivation and work discipline have a significant effect on employee performance at CV. Gunung Mas Putra Kencana, Central Lampung.]]>
