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Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : -
Articles 625 Documents
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Terapi Komunikasi sebagai Model Pembangun Ketahanan Hubungan Sosial dalam Perkawinan Pramudibyanto, Hascaryo
Jurnal Ilmu Komunikasi Vol 6, No 2 (2009)
Publisher : Jurnal Ilmu Komunikasi

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Abstract

Abstract: Many researches show that the conventional marriage counseling to establish marriage relation is not effective. It is indicated by a number of couple has divorced after the counseling. It needs a new counseling method that is more effective. Communication therapeutic is one technique to help the relationship to be stronger. This method offers a good relationship between therapist and client. It means that the therapy must encourage the client and the therapist. The two of them must have a good communication competence so that it creates a communication satisfaction for each. It leads the therapy will be effective to help the marriage relationship.
Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek Bimantoro, Forddhanto; Herawati, F. Anita
Jurnal Ilmu Komunikasi Vol 8, No 2 (2011)
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Abstract

Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The frequency of consuming the advertisement is differentiated into three categories, namely three times, five times and never. The result shows that the respondents’ exposure of floating ad could influence the level of brand awareness as much as 40.7%. However, this tendency was not represented in the category of five times. The result also shows that the only control variable which was able to significantly influence the level of brand awareness was the variable of respondents’ visitation to the site of detik.com.Abstrak: Iklan floating merupakan iklan di media internet yang bertujuan mencapai kesadaran merek dengan cara meningkatkan familiarity melalui frekuensi pengulangan iklan. Frekuensi melihat iklan floating dibedakan  dengan memilah kelompok responden yang dikenai frekuensi melihat iklan 3 kali, 5 kali dan tidak melihat iklan. Penelitian ini menguji pengaruh frekuensi melihat iklan floating di www.detik.com terhadap tingkat kesadaran merek Samsung LED TV pada warga ARCO Depok, Jawa Barat. Hasil penelitian menunjukkan bahwa frekuensi melihat iklan floating dapat mempengaruhi tingkat kesadaran merek sebesar 40,7%; namun tidak terbukti pada kelompok yang melihat iklan sebanyak lima kali. Variabel kontrol yang mampu mempengaruhi tingkat kesadaran merek secara signifikan hanya variabel kunjungan responden ke detik.com. 
Iklim Organisasi: Lingkungan Kerja Manusiawi Hardjana, André
Jurnal Ilmu Komunikasi Vol 3, No 1 (2006)
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Abstract

Abstract: Organizational climate is a major concept of human relations for understanding human behavior under different environmental influences. The climate affects employees’ productivity as well as job satisfaction. The right climate serves as one of the most effective tools of the leader for motivating his subordinates. This article is a critical review of the concept of organizational climate and its theoretical models which were developed by major scholars. More importantly, it shows the way organizational climate leads to the emergence of organizational communication climate, which in turn leads to the concept of organizational culture.
Public Relations Education at the Crossroad: Trend and Realities. Ahmad FIPR, PhD., Jamilah Hj.; Putra, MA, I Gusti Ngurah
Jurnal Ilmu Komunikasi Vol 5, No 2 (2008)
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Abstract

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.
Perubahan Tema Iklan Menurut Siklus Hidup Produk Krisna, Marselinus
Jurnal Ilmu Komunikasi Vol 8, No 1 (2011)
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Abstract

Abstract: This research is an descriptive qualitative study about the changes of TV commercial’s themes of Sony PlayStation console in USA at 1995-2010. As human beings, the product has its life cycle. The life cycle of products is very influential in the formation of advertising messages. The Sony PlayStation is one brand of video game console generation to the five released by Sony Computer Entertainment and the most popular in the history of the gaming industry. The life cycle of PlayStation consoles reaches its peak at the time of appearance of the PlayStation 2 console. During the life cycle of the last PlayStation has released several television commercials used to promote this console for the consumer. Abstrak: Riset ini merupakan studi deskriptif kualitatif tentang perubahan tema iklan televisi dari produk konsol Sony PlayStation di Amerika Serikat pada periode 1995-2010. Seperti manusia, produk juga memiliki siklus hidup. Siklus hidup produk sangat mempengaruhi pembeuatan pesan iklan. Sony PlayStation adalah salah satu merek generasi konsol video game yang dikeluarkan oleh Sony Computer Entertainment dan sangay populer dalam sejarah industri games. Siklus hidup produk konsol PlayStation mencapai puncaknya pada saat dimunculkannya konsol PlayStation 2. Selama periode siklus hidupnya , PlayStation mengeluarkan beberapa iklan televisi yang digunakan untuk mempromosikan konsol kepada para konsumen.
The Potential Role of News Media in the Regional Conflict:Reading the Representation of the Potential Role of Indonesian News Media in the Conflict over Ambalat Disputed Island between Indonesia and Malaysia Sasangka, Donatus Danarka
Jurnal Ilmu Komunikasi Vol 2, No 2 (2005)
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Abstract

Abstract: Seperti halnya aktivitas sosial lainnya, praktek jurnalisme sebagai bagian dari proses produksi pesan media massa boleh dikatakan tidak akan pernah dapat kedap dari pengaruh gravitasi kepentingan ideologis yang mengelilinginya. Pada titik ini, keterkaitan praktek-praktek jurnalisme dengan kepentingan ideologis yang melingkupinya dapat diidentifikasi dari kecenderungan para jurnalis ketika melakukan framing (pembingkaian) terhadap realitas sosial yang diangkat sebagai realitas media. Seorang jurnalis akan selalu melakukan seleksi dan sekaligus memberikan prioritas terhadap elemen-elemen fakta tertentu dari realitas sosial tersebut dengan berdasarkan diri pada pertimbangan-pertimbangan ideologis yang hampir selalu dipengaruhi oleh konstelasi kepentingan di sekitarnya. Demikianpun sebaliknya, media massa sekaligus juga memiliki kekuatan strategis sebagai stimulator bagi munculnya sejumlah konstruksi sosial yang berpengaruh bagi publik. Berangkat dari dua pengandaian di atas, tulisan ini ditujukan untuk melihat secara sederhana peran potensial media massa dalam konflik seperti yang terepresentasikan dalam kecenderungan pemberitaannya untuk berpihak terhadap pihak-pihak yang bertikai.
Pengaruh Pengalaman Menggunakan Produk dan Persepsi Konsumen Berdasarkan Kelompok Referensi terhadap Kesediaan Konsumen untuk Melakukan Word Of Mouth Abikusno C.P., RM. Pradiptya
Jurnal Ilmu Komunikasi Vol 10, No 1 (2013)
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Abstract

Perilaku Word of Mouth terjadi karena adanya kebutuhan akan sumber informasi yang dapat dipercaya. Salah satu sumber informasi yang ada di masyarakat adalah kelompok referensi. orang-orang yang memakai produk Apple bukanlah orang-orang baru. Mereka sudah sangat self explanatif dan sudah sangat dekat dengan produk-produk Apple. Pengalaman kedekatan menggunakan produk ini bisa menjadi salah satu penyebab orang loyal terhadap merek dan berujung melakukan Word of Mouth. Penelitian ini merupakan penelitian kuantitatif yang menggambarkan atau menjelaskan suatu masalah yang hasilnya dapat digeneralisasikan. Pada akhirnya pengalaman menggunakan produk Apple bersama-sama persepsi konsumen berdasar kelompok referensi memiliki pengaruh yang lebih kuat terhadap tingkat kesediaan melakukan Word of Mouth.
Komunikasi dalam Manajemen Reputasi Korporasi Hardjana, André A.
Jurnal Ilmu Komunikasi Vol 5, No 1 (2008)
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Abstract

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.
Literasi Kaum Muda tentang Good Governance Melalui Isu Korupsi di Televisi Edo NK, Johanes; Rikang RW, Raymundus; Dimas SK, Cornel
Jurnal Ilmu Komunikasi Vol 9, No 1 (2012)
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Abstract

Abstract: Politics, for young people, is mostly uninteresting. But the large amount of television news coverage on corruption cases could be used to study the literacy of youth about good governance. This research is using mix-method and examining 89 respondents and 12 informants in Kelurahan Panembahan and Gowongan Yogyakarta which are differentiated by socio-economic characteristics. Cross-tabulation and coding model are used for analysis. According to young people the government has bad performance due to various corruption cases that affect the governance embodiment. The uses of numerous medium to obtain information could help the youth to have high literacy about good governance.Abstrak: Bagi kaum muda umumnya, politik adalah membosankann, namun maraknya pemberitaan kasus korupsi di televisi perlu digunakan untuk menjajagi literasi kaum muda tentang good governance. Penelitian ini menggunakan mixmethod terhadap 89 responden dan 12 informan di Kelurahan Panembahan dan Gowongan Yogyakarta yang terbedakan oleh latar sosio-ekonomi. Analisis menggunakan tabulasi silang dan tiga model coding: open, axial, selective. Hasil penelitian menunjukkan umumnya kaum muda menilai buruk kinerja pemerintah karena berbagai kasus korupsi, yang diyakini mempengaruhi perwujudan tata kelola pemerintahan. Penggunaan berbagai media untuk memperoleh informasi memperlihatkan bahwa tingkat literasi kaum muda dalam pemahaman tentang good governance sudah cenderung tinggi.
Budaya Pop dan Politik: Analisis Semiotik terhadap Penampilan Iwan Fals di TRANS TV, 4 April 2004 ., Pawito
Jurnal Ilmu Komunikasi Vol 2, No 1 (2005)
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Abstract

Abstract: This reseach is aimed at examinig the meaning of Iwan Fals’ live music concert broadcasted by TRANS TV, 4 April 2004. The method of Semiotic Analysis is deployed scrutinizing the live concert. The concert was seen as an integrated text comprising a set of signs amplified by television. The reseach shows that the concert was fully loaded with moral values with regard to, primarily, power, politics, corruption, and performance of parliament members (DPR). The ideology of resistance was found significantly in the concert.

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