Optimum : Jurnal Ekonomi dan Pembangunan
JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, mahasiswa, dan praktisi dalam negeri maupun luar negeri.
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<![CDATA[ANALISIS TEKNO EKONOMI PEMANFAATAN LIMBAH BUAH-BUAHAN SEBAGAI MIKRO ORGANISME LOKAL (MOL) ]]>
<![CDATA[Muhammad Nur]]>;
<![CDATA[Alfinur Khairi]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.13411
<![CDATA[The high volume of garbage in the city of Pekanbaru, especially organic garbage, has led to the idea of utilizing the garbage to become a more useful thing, where it can be used as material in making MOL (local organism). The utilization of MOL (local organism) it self is very beneficial for farmers because the ingredients that used come from the organic materials, and the costs that we used are less than buying commercial fertilizers.The purpose of this study is to find out the process of making MOL, to know the nutrient test values in MOL from the waste of fruits, to know the techno-economics of making MOL from the waste of fruits. The method that used is Variable Costing to calculate The Cost of Production and the Random Duplicate Design method to determine the treatment of MOL. The results of the laboratory test showed that Treatment A on the 3rd repetition with a level of 100 ml EM-4 had the best results with a value of Nitrogen 0.0010%, Fospor 0.000014%, and Potassium 0.000022%. The cost of production is Rp 21,000 / Liter and Break Even Point is 4 Liter that relased in Rp 69,686.49]]>
<![CDATA[PAJAK DIGITAL: POTENSI DAN TANTANGAN ]]>
<![CDATA[Dwi Marlina Wijayanti]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.15831
<![CDATA[This study aims to analyze the potential and challenges of taxation in the digital era and  understanding the readiness of business actors conducting business activities through E-commerce (PMSE) to the new taxation rules. In addition, this study also provides an overview of taxation policies that are appropriate to the digital era. There are still many potential taxation that has not been touched. One of the biggest potential is in digital companies. Tax regulations for digital companies are still under discussion by the government. But for business operators who carry out PMSE, there is a regulation which requires them to pay taxes. Observations indicate that the majority of business operators conducting PMSEs are not yet aware of the latest tax regulations. Literacy is needed so that more tax objects are aware on tax. Nevertheless, the results show that business operators are ready to be confirmed as taxpayers in accordance with applicable regulations. This is a big opportunity in the taxation sector.]]>
<![CDATA[PENGARUH KUALITAS DAN CITRA MEREK TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK PRIVATE LABEL INDOMARET (STUDI KASUS PADA KONSUMEN INDOMARET DI YOGYAKARTA) ]]>
<![CDATA[Wijayanti Marhaeni]]>;
<![CDATA[Ignatius Soni Kurniawan]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.13933
<![CDATA[Effect of quality and brand image of Indomaret product private label on purchase intention with trust as intervening variable: A case study of Indomaret in Yogyakarta.A study has been conducted to investigate the effect of quality and brand image of Indomaret product private label on purchase intention of Indomaret customers in Yogyakarta with trust as intervening variable.The sample consists of 100 Indomaret customers in Yogyakarta.brand image are positively correlated with trust. Furthermore, quality and brand image are positively correlated with purchase intention.Quality, brand image and trust are simultaneously positively correlated with purchase intention.Keyword : quality,brand image,trust, purchase intention]]>
<![CDATA[ANALISIS DAN PEMETAAN KEMISKINAN MULTIDIMENSI PROVINSI SUMATERA BARAT ]]>
<![CDATA[Yossi Windria]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.15973
<![CDATA[This study aims to analyze poverty in West Sumatera Province using multidimensional approach. In multidimensional approach, poverty is measured and analyzed by considering the non-monetary dimension: health dimension, education dimension, and dimension of quality standard of living. The multidimensional poverty measurement in this study used the Alkire-Foster method was introduced by Alkire and Foster (2007) which was later adopted by UNDP to calculate the Multidimensional Poverty Index (MPI) as a permanent feature in the Human Development Report since 2010. Using the Susenas 2016 data, the following results are obtained: (1) The poverty condition is measured taking into account the non-monetary dimension giving a different picture than just taking into account the monetary dimension; (2) Poverty in West Sumatra is a rural phenomenon indicated by the dominance of higher deprived indicators in rural areas; (3) indicators of the use of cooking fuels, pre-school access, and sanitation are the indicators with the highest deprivation (inability of access) in the poor multidimensional population. From a poverty point of view in general, multidimensional poverty is relatively higher than that of monetary poverty. Therefore, multidimensional measurement is needed to complement the measurement of monetary poverty in order to provide a comprehensive picture of poverty estimation. ]]>
<![CDATA[PERAN BUZZER MEDIA SOSIAL DALAM MEMPERKUAT EKOSISTEM PEMASARAN DIGITAL ]]>
<![CDATA[Bambang -- Arianto]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.14343
<![CDATA[This article explains the role of social media buzzers that discuss the Pasar Kakilangit Mangunan Bantul to residents through hashtags which have become trending on Twitter topics. With creative content such as; videos, memes and texts, social media buzzers receive unique approval from Kakilangit Market to citizens. Through the hashtag #PasarKakilangit which can be included in the Twitter Indonesia trending topic, the buzzers together support the promotion of Pasar Kakilangit products to viral and widely known by citizens. The presence of social media buzzers has built a new culture and new knowledge of the importance of trending Twitter topics in increasing the promotion of digital products and services. This article proves that media buzzer has supported positively in strengthening the digital marketing ecosystem. ]]>
<![CDATA[PERAN STRATEGIS KEWIRAUSAHAAN DALAM MENDUKUNG KEBIJAKAN FOUR TRACK STRATEGY DI INDONESIA ]]>
<![CDATA[P Eko Prasetyo]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.14310
<![CDATA[The purpose of this study is to explain the strategic role in overcoming major development problems. The research method used is a literature review with the main variable entrepreneurial strategic role. The data as empirical evidence in this article is taken from a literature review of relevant research results conducted by the previous author and data from the Global Entrepreneurship Monitor (GEM). The results of research that show a good Four Path Strategy (FTS) policy that is able to improve the quality of the economy, finance, finance and distribution inequality only with a policy strategy that is oriented towards entrepreneurship and innovation that is able to increase industrial capacity. If the policy (FTS) is not entrepreneurial oriented and capacity building, then the policy will be more likely to fail. ]]>
<![CDATA[EXPENDITURE PATTERN AMONG INDONESIAN MANUFACTURING WORKERS: CASE STUDY IN PULAU PINANG ]]>
<![CDATA[Siti 'Aisyah Baharudin]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.15656
<![CDATA[This study is conducted to provide an understanding of the pattern of expenditure among Indonesian female manufacturing worker’s remittances in Malaysia. A total of 100 Indonesian women workers were randomly selected. The location of the study is two manufacturing companies in Penang. Structured interview questions are used to analyze descriptive data. In this study, most of the respondents earn monthly income of RM1000-RM1999 with 44 % and monthly living cost is between RM1-RM499. There are four main variables that determine the respondents' expenditure pattern; remittance, debt, entertainment, and food expenditure. The result found that 84 % of respondents always send money to Indonesia every month. Furthermore, 42 % of respondents have debt. There are 81 % of respondents who always spend their money for entertainment purposes and 53 % of respondents choose to buy a ready food. ]]>
<![CDATA[ASEAN-CANADA FREE TRADE AGREEMENT: POTENTIAL ECONOMIC FOR ASEAN MEMBER COUNTRIES ]]>
<![CDATA[Indanazulfa Qurrota A'yun]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.16079
<![CDATA[ASEAN and Canada agreed to establish cooperation as ASEAN-Canada Free Trade Agreement (FTA). This cooperation aims to strengthen economic relations between ASEAN and Canada by eliminating tariff barriers for almost all of trade in goods. Therefore, this study aims to calculate how big the effect of the ASEAN-Canada FTA trade agreement on the macroeconomic conditions of ASEAN member countries. The analysis method used is Computable General Equilibrium (CGE) model using Global Trade Analysis Project (GTAP) version 9A. This cooperation is expected to reduce trade barriers in all sectors, particularly tariff reductions as a representation of declining trade barriers in both ASEAN and Canada. This study analyse two trade policy scenarios by 50% and 100% (full liberalization) tariff reduction. The simulation results show that all ASEAN member countries get the benefit from full liberalization or a 50% tariff reduction on welfare except Laos and Philippines. In addition, this cooperation also can increase the real GDP in all ASEAN member countries and trade balance for Indonesia, Philippines, Singapore, Myanmar and Canada. It also has negative impacts on inflation and investment for some ASEAN member countries such as Brunei Darussalam, Cambodia, Laos, Malaysia and Thailand.]]>
<![CDATA[PERAN MEDIASI ASIMETRI INFORMASI DAN INSENTIF DALAM KASUS KESENJANGAN ANGGARAN PENDAPATAN ASLI DAERAH ]]>
<![CDATA[Budi Barata Kusuma Utami]]>;
<![CDATA[Rusdi Akbar]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.15757
<![CDATA[In the private sector budget slack are more dominant due to economic motivational factors such as incentives.In the local government sector there are organizations that operate as profit centers and can be assumed to be the same as the private sector.This study purpose to show empirical evidence about the mediation of information asymmetry and incentives in the phenomenon of budget slack in the Locally-Own Source Revenue Plan.Data collection techniques using primary data.The sample uses Echelon IIIa and IVa officials who work in local government institutions, namely the bureaucrats for collecting local revenue. This study results information asymmetry mediate tothe relationship of participation to budget slack.While incentives do not mediate to he relationship of information asymmetry to budget slack. Results of this study provides empirical evidence that economic factors arenot encourage of budget slack in the local government sector]]>
