cover
Contact Name
Ellen Rusliati
Contact Email
ellen_rusliati@unpas.ac.id
Phone
+6281394411226
Journal Mail Official
trikonomika@unpas.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Pasundan Jl. Tamansari No.6-8, Bandung 40116 Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
Trikonomika: Jurnal Ekonomi
Published by Universitas Pasundan
ISSN : 1411514X     EISSN : 23557737     DOI : -
Core Subject : Economy,
FOCUS AND SCOPE Trikonomika invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Articles 9 Documents
Search results for , issue "Vol 12 No 2 (2013): December Edition" : 9 Documents clear
Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Aditya Wardhana
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.8 KB) | DOI: 10.23969/trikonomika.v12i2.477

Abstract

This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously.
The Relationship Between Energy Consumption and Economic Growth Dimas Bagus Wiranata; Masyhudi Muqorrobin
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.622 KB) | DOI: 10.23969/trikonomika.v12i2.470

Abstract

Using a neo-classical one-sector aggregate production where energy is used as one inputs, the paper develops a vector error-correction (VEC) model to test for the existence and direction of causality between output growth and energy consumption in Malaysia. Using the Johansen co-integration technique, the empirical findings indicate that the long-run movements of output and energy do not exist by one co-integrating vector. Then using a VEC specification, the short-run dynamics of the variables indicate that Granger-causality is not running in both directions between output growth and energy consumption. Hence, those findings conform the presence of “neutral hypothesis theory” which imply Malaysia’s economic growth is not dependent highly upon energy consumption, and energy cannot be considered as a limiting factor to output growth in Malaysia.
The Thoughts of Economic Growth Theories of Classical Muslim Scholars, A Contribution Tubagus Thresna Irijanto; Mohd. Azlan Shah; Abdul Ghafar Ismail
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.799 KB) | DOI: 10.23969/trikonomika.v12i2.478

Abstract

This paper attempts to view at the development of Islamic thought in the study of economics and economic growth. In particular, it attempts to explore the similarities and differences between Islamic ideas about economics and to construct economic growth thought and how it used to bridge the gap. The analysis starts from Muslim thought Ibn Khaldun, Al-Ghazali and Ibn Taymiyyah. In addition, the study looked at how the views of classical Islamic scholars had entered into the idea of economic growth. Suggestions will be made on how the gap can be bridged or made closer to contemporary economic thought and economic direction of the country’s future.
Pengukuran Kinerja dengan Metode Balanced Scorecard Sidik Nurjaman
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.009 KB) | DOI: 10.23969/trikonomika.v12i2.473

Abstract

Measuring company performances using the Balanced Scorecard (BSC) is started by doing SWOT analysis to determine the internal and external factors. This analysis will show the company’s current position as well as the strategies that have to be applied. The results of the research shows that currently the company is in a good condition but facing a big challenge.Therefore the strategies that must be implemented is a strategy of diversification. The final step of this research is determining several KPI’s which generate six inisiative programs that must be done.They are conduct Focus Group Discussion with regular customers (wholesale and resellers), implement sales program references, doing pull marketing and targeted marketing programs, determining raw product completion time, conduct competency program design, conduct market surveis, do outreach company’s SOP to employees, to assess the ability of existing human resources, implement reward program for the achievement of the target, and build the competency profiles.
Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Popo Suryana; Eliyandi Sumar Dasuki
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.876 KB) | DOI: 10.23969/trikonomika.v12i2.479

Abstract

This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region.
Bisnis Keluarga di Bandung Bagaimana Mereka Bertahan-Berlanjut? Budiana Gomulia
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.804 KB) | DOI: 10.23969/trikonomika.v12i2.474

Abstract

The Family business in Indonesia having capability to survive-sustain. Begin when the founder started his business, he fought remarkable that business can thrive. In order the business continues to grow and “built to last” there are many aspects and factors that must be considered, including regeneration by successors and professionalization of management. Three Dimention Development Model (Davis et al, 1997) will describe the situation of family business in Bandung consiting of The development of business, The development of family and The development of ownership. This research was conducted in three semesters, in 2011 and 2012. Using a sample of 45 companies from a variety of ages and types of business This research is descriptive -multikasus. The process of interview, observation and discussions with respondents in companies carried out by the students as a class assignment . Family Business Management class is organized by the Department of Management in Unpar.It seems the family business in Bandung can survive into old age, can reach 50 years and over. Succession from the first generation to next generation already happened or is happening. The sustainability of the business due to family commitments and a strong family beliefs . Most family business is in the mature stage, although the management and ownership is still controlled by family members.
Pengaruh Implementasi Standar Akuntansi Pemerintahan dan Sistem Informasi Akuntansi Terhadap Kualitas Laporan Keuangan Rukmi Juwita
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.752 KB) | DOI: 10.23969/trikonomika.v12i2.480

Abstract

The purpose of this study to determine and analyze (1) influence the implementation of government accounting standards and implementation of accounting information system partially on the quality of financial reporting in areas of the city/county in the province of West Java (2) influence the implementation of government accounting standards and implementation of accounting information systems simultaneously on the quality of financial reporting in the area of the city/county in the province of west Java. The results showed that the Pearson correlation test results to variable implementation of government accounting standards and implementation of accounting information systems have a very strong relationship / linked to the quality of financial statements. Results of regresion testing simultaneously with the partial F test and t-test, showed that the implementation of government accounting standards and implementation of accounting information system significantly affect the quality of financial statements.
Analisis Kualitas Layanan pada Bagian Rawat Inap Rumah Sakit di Bandung Ina Ratnamiasih; Rajesri Govindaraju; Budhi Prihartono; Iman Sudirman
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.65 KB) | DOI: 10.23969/trikonomika.v12i2.475

Abstract

Hospital has an important role for the growth of a country. Poor of hospital quality care cause public health problems are not immediately addressed. This research aim to have an explanation about inhouse quality of hospital services. However, measurements taken by the patient’s perception produce a picture of the quality of care in hospitals. This research followed an established case study method. A range of general hospital were contacted for this research. The hospitals vary in regards to ownership, as a private and public hospital. Only 6 of 19 hospitals showed interest and willingness to spare part of their time to be observed. The results showed that the quality of hospital services is relatively good. However, there are significant complaints about the lack of time provided by doctors, the hospitals are not continuously provide information about the disease by the patient, including the information of possible complications, and lack of hospital policy to train and give an explanation about disease and pain handling.
Tingkat Kesesuaian Gaya Kepemimpinan Ketua dengan Kematangan Anggota Hubungannya dengan Partisipasi Anggota Abd. Rahman Pakaya
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.147 KB) | DOI: 10.23969/trikonomika.v12i2.476

Abstract

The purpose of this research is to know the leadership style’s compatibility level which including task behavior and relationship behaviors, the maturity of the members and the relationship with the with the participation of members of the Koperasi Unit Desa (KUD) in Gorontalo province. This study use 52 sample of KUD chairman and 140 sample members of KUD. The calculation of the sample used proportional sampling. Data were collected by interviews and distributing questionnaires to respondent. Method of anayisis using descriptive qualitative analysis techniques and quantitative methods. Hypothesis test using Kruskal Wallis different test and the Chi Quadrat. Based on the statistical analysis results can be concluded: (1) the existence of the leadership styles differentiation of the chairman, (2) there are differences in maturity level of members, (3) there is no leadership styles compatibility level of chairman toward the maturity of members in KUD at Gorontalo Province, and (4) there is a relationship of the chairman leadership style with the maturity of the members indicated from the participation of members.

Page 1 of 1 | Total Record : 9