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INDONESIA
Jurnal technoscientia
Published by Institut Sains dan Teknologi AKPRIND
ISSN : 19798415     EISSN : -     DOI : -
Core Subject : Science, Engineering,
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue " Vol 9, No 2 (2017): Vol 9 No 2 Februari 2017" : 11 Documents clear
FACTORS AFFECTING CONSUMERS’ LOCAL FRIED CHICKEN PURCHASE DECISIONS Emaputra, Andrean; Herliansyah, Muhammad Kusumawan
Jurnal Teknologi Technoscientia Vol 9, No 2 (2017): Vol 9 No 2 Februari 2017
Publisher : IST AKPRIND YOGYAKARTA

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Abstract

There were eight local fried chickens in Special Disrict of Yogyakarta. It makes aquestion about what factors cause successful and unsuccessful local fried chicken. Then,a consumer survey that sought the level of customer satisfaction was done using aquestionnaire. The survey involved 242 respondents that had eaten the local friedchicken. The result shows that the easiness of the outlet to be reached by the consumerand the products price that is competitive are the main factors to lead the local friedchicken to be successful in the market place.

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