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Hary Hermawan
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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 7 Documents
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Search results for , issue "Vol. 12 No. 1 (2014): Media Wisata" : 7 Documents clear
Hubungan Antara Kualitas Guru dengan Prestasi Belajar Siswa pada Mata Pelajaran Housekeeping Sri Larasati
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2474.282 KB) | DOI: 10.36276/mws.v12i1.194

Abstract

Teacher Quality is one factor that determines student achievement, the research to find out the relationship and contribution to the quality of teachers to student achievement in subjects Housekeeping. This Reseach is expected to expective to be useful for teachers to improve performance. To measure student achievement are used Pearson Product Moment analysis method. Of test data analysis can be seen that there is asignificant relationship with the teacher quality anatara student achiement, which toount (7.09423) is greater than ttable (2.021). Whereas the contribution of teacher quality on student achiement is the amount of KP 46.64% while the remaining 53.36% is determinedby other variables is one of the largest employment practices in the industry.
Green Tourism Ali Hasan
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.657 KB) | DOI: 10.36276/mws.v12i1.195

Abstract

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally-friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, the achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss the green tourism concept its processes as well as explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in the tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies.
Pengaruh Konsep Bauran Pemasaran terhadap Kepuasan Konsumen Dan Keputusan Membeli Produk Batik di Mageria Batik Malioboro Darnawi Darnawi
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1420.537 KB) | DOI: 10.36276/mws.v12i1.196

Abstract

The research aims to know how far the influence of marketing mix, consisting of product, price, location and promotion toward customer satisfaction and the impact to purchase decision of batik product at Margaria Batik in Malioboro Yogyakarta. The data was collected by spreading questioner to 150 respondents, chosen by purposive sampling and analyzed by path analysis method. The hypothesis was submitted are marketing mix has an influence effect to purchase decisions by direct or indirect pass through the customer satisfaction. The analysis result of the first sub-structure regression was known that product and price dimensions have significant influences on customer satisfaction. Whereas, the location and promotion dimension didn’t have significant influence on customer satisfaction. The analysis result of the second sub-structure was known that product and price have direct influences dominantly than indirect influences pass through the customer satisfaction.
Persepsi Dan Sikap Komite Eksekutif Hotel terhadap Lulusan Perguruan Tinggi Pariwisata sebagai Pekerja Hotel Professional Dewa Made Dirga
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1420.549 KB) | DOI: 10.36276/mws.v12i1.197

Abstract

Lembaga pendidikan pariwisata dan industri jasa pariwisata adalah dua institusi yang seharusnya selalu terkait dan saling butuhkan satu sama lain, yang seharusnya terus menerus saling berkomunikasi mengenai tenaga kerja, dimana dunia pendidikan menyiapkan tenaga kerja sesuai dengan kualifikasi dunia industri, dan dunia industri seharusnya terus menenrus memberikan sinyal kepada dunia pendidikan mengenai kualifikasi yang dibutuhkan. Berangkat dari situasi diatas, tulisan ini dapat dijadilkan langkah awal sebagai pra penelitian untuk mengetahui kebutuhan masing-masing antara dunia industri pariwisata dan lembaga pendidikan pariwisata, dimana penelitian ini akan mengupas mengenai persepsi dan sikap komite eksekutif hotel terhadap lulusan pariwisata, dengan mencoba merumuskan pola, recruitment, karir, kualifikasi pekerja profesional, melalui pola proporsi yang diteruskan dengan membangun model konstruksi persepsi dan sikap komite eksekutif hotel yang diwakili oleh komite eksekutif Sheraton Mustika Yogyakarta Resort and Spa. Dari hasil penelitian diketahui bahwa Lulusan Sekolah Pariwisata menjadi kualifikasi utama dalam perekrutan dengan tetap memperhatikan dan mempertimbangkan pengalaman
Pengaruh Bauran Pemasaran terhadapkeputusan Membeli Tiket Pesawat di Total Nusa Indonesia Tour And Travel Yogyakarta I Putu Hardani Hesti Duari
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.198

Abstract

The marketing mix is one of the important things to increase and develop a unit business. In this conceptual paper attempt, the marketing mix can make a good effect by the customer decides to buy a domestic ticket. In the tourism industry especially the services industry that marketing mix is known as 7P. It includes product, place, price, promotion, people, process and physical evidence. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the overall Uji F is known that the marketing mix significantly influences the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to make the decision to buy a plane ticket. This can occur due to variations in domestic flight ticket complete product. Then follow by the other marketing mix component.
Analisis Pertumbuhan Jumlah Kamar Hotel, Jumlah Wisatawan dan Mahasiswa Perguruan Tinggi Pariwisata Program Studi Perhotelan Santoso Santoso
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1420.279 KB) | DOI: 10.36276/mws.v12i1.199

Abstract

Pariwisata merupakan lokomotif penggerak ekonomi rakyat karena memiliki multiplier efek yang luas bagi masyarakat. Pariwisata diharapkan akan menjadi penghasil devisa utama mengingat besarnya potensi wisata dan luasnya wilayah Indonesia dengan berbagai keragaman alam dan budaya Oleh karena itu, peranan dari pemerintah dan industri pariwisata termasuk pramuwisata amat penting dalam upaya memajukan menyukseskan pembangunan pariwisata nasional. Salah satu langkah strategis adalah peran pendidikan pariwisata dalam rangka peningkatan kualitas SDM pariwisata. Seiring dengan perkembangan jumlah kamar hotel yang ada di Yogyakarta kebutuhan akan tenaga bidang perhotelan ini semakin tinggi dan oleh karenannya semakin agrtesif departemen personalian di berbagai hotel untuk melakukan kerjasama dengan pihak sekolah atau perguruan tinggi dalam rangka menjaring tenaga kerja yang profesional. SDM industri masih bermasalah dalam hal kualitas kompetensi. Hal ini tercermin dari kurangnya SDM pariwisata yang tersertifikasi. Kondisi ini berdampak pada rendahnya profesionalisme pengelola objek wisata, kurangnya kualitas layanan usaha wisata, yang pada akhirnya dapat menurunkan citra pariwisata Indonesia. Dalam hal kuantitas, kapasitas penciptaan SDM pariwisata berkualitas perlu ditingkatkan. Pertumbuhan jumlah penciptaan SDM pariwisata berkualitas ini harus dapat mengimbangi pertumbuhan jumlah wisatawan, baik mancanegara maupun Indonesia. Indikasi ketidakseimbangan ini terlihat dari kecilnya jumlah lulusan dantingginya daya serap lulusan pendidikan tinggi pariwisata binaan Kemenparekraf, berkisar 94%, dimana pendidikan tinggi pariwisata ini merupakan barometer penciptaan SDM berkualitas. Selain peningkatan kuantitas dan kualitas SDM, masyarakat di wilayah destinasi pariwisata belum optimal mendukung kepariwisataan. Masyarakat belum memiliki perilaku sapta pesona, belum menjadi pelaku utama usaha pariwisata di daerah setempat, dan belum cukup aktif dalam mendukung penciptaan keamanan, ketertiban, dan kebersihan lingkungan
Implementasi Peran Manajerial Kepala Sekolah di Tk Fastrack Fun School dan Tk Rumah Citta Tri Nugroho
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1420.463 KB) | DOI: 10.36276/mws.v12i1.200

Abstract

The Implementation of The Managerial Roles of The principals of Fastrack Fun School and Rumah Citta Kindergarten.The aim of this research is to reveal the implementation of the managerial roles of the principals of Fastrack Fun School and Rumah Citta kindergarten in (1) school programs, (2) school potentials, (3) activating school personnel and (4) school personnel work accomplishment. This research used the qualitative approach. The subjects consist of principals, teachers and employees. The data were collected through observations, interviews and documents. The data analysis used a triangulation methodology. In this research, the interview with the principals was triangulated with the result of the interview with the teachers and employees. The result of this research reveals that the principal of Fastrack Fun School and Rumah Citta Kindergarten plan the school program, including the Sentra and renstop involving teachers and employees. The principals organize the staff in which they can work in their field and potentials, so they can work without overlapping activities, and with specific job descriptions and good coordination so they can achieve the school goals. The principals activate commanding the employees by advising and directing intensively regularly in order to make them work correctly according to the goals. These principals evaluate and conduct the employees in order to make them work and achieve their goals.

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