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Prof. Dr. Ida Rochani Adi, S.U
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INDONESIA
Rubikon: Journal of Transnational American Studies
Published by Universitas Gadjah Mada
ISSN : 25412248     EISSN : 2654413X     DOI : https://doi.org/10.22146/rubikon
Core Subject : Humanities,
Humanities
RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and those related to the discipline.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 1 (2016)" : 6 Documents clear
CONTESTATION BETWEEN GLOBAL AND LOCAL IN MANGGARAI RAP MUSIC Ans. Prawati Yuliantari
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.281 KB) | DOI: 10.22146/rubikon.v3i1.34248

Abstract

Globalization causes the spread of pop culture beyond geographical boundaries. Rap music as a form of pop culture spread around the world in the 1990s through the mass media that was driven by the transnational music industry. Its popularity was not just happened in big cities, but in peripheral regions like in Manggarai of East Nusa Tenggara as well.This article uses the transnational concept in American studies and theory of landscape advanced by Arjun Appadurai. The concept of Transnational American Studies is used to analyze the influence of American culture beyond its territory, while the theory of landscape is used to analyze the conflicts that occured between the global and the local rap music in Manggarai music spaces.This analysis shows that the process of appropriation carried out by local rapper against global rap music is a form of negotiation to adapt to local tastes as well as of creativity to face global music. The strategies undertaken in the struggle for spaces of music can be seen in the form of themes, language, dialect, or mode of production. Contestation between the global and the local is always transformed through the development of music consumers in the area.Keywords: Contestation, Rap, Transnational, Globalization
MS. MARVEL AS A REPRESENTATION OF THE STRUGGLE FOR AMERICAN IDENTITY Ashika Prajnya Paramita
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.134 KB) | DOI: 10.22146/rubikon.v3i1.44368

Abstract

In early 2014, Marvel Comics released a new series called Ms. Marvel. The main character of this series is a Pakistani-American Muslim girl named Kamala Khan. Her story is a breakthrough against the negative representation of Islam in the Western world, especially after 9/11. This research examines five issues taken from the first volume of the Ms. Marvel comic book series. The paper discusses the reason why this series is substantial in the struggle of Muslim immigrants to survive as a minority group in the United States. The results show that Ms. Marvel serves as a medium of communication for the under-represented American Muslim community. Furthermore, by accepting the new superhero, the American society itself has also transformed and it is beginning to adapt to the idea that Muslim immigrants are members of their society.Keywords: Muslim, superhero, comic book, identity, popular culture
A TRANSNATIONAL STUDY ON AMERICAN HEGEMONY OF INDONESIAN MALE TEENAGERS THROUGH SMACKDOWN Dhionisius Bambang Gumilang
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1555.235 KB) | DOI: 10.22146/rubikon.v3i1.47820

Abstract

SmackDown is one of the most phenomenal products of U.S. popular culture. It goes beyond its geographical borders to broadcast in each house in other countries. It caused several deaths and injuries to Indonesian children during 2006 followed by the banning of the program from airing nationally. It began re-airing through TV cable in 2011 and fanbase communities were established in three major big cities in Indonesia, which are Yogyakarta, Bandung, and Jakarta.This research represents the perception of SmackDown among Indonesian male teenagers ages 15-17 and its effects as well as the power of SmackDown over them. It uses a mixed method of quantitative and qualitative methods in a grounded research under Transnational American Studies related to hegemony and popular culture. The analysis of the data that are collected through quantitative method uses the semiotic approach that links the sign, signified, and signifiers to the reality by comparing it to the American perception based on the published journals, thesis, or dissertations to Indonesian perception from interviews and group discussions with fanbase members, students from three private high schools and athletes of amateur wrestling.This research reveals that hegemonic masculinity that constructs gender in society is shaped through the broadcast of SmackDown in Indonesia. It is seen from the performance that justifies violence, portrays the ideal body for men and positions women as inferior to men. Meanwhile, the SmackDown itself engages the audience by manipulating the reality in order to blur the line between fantasy and reality. The blurred lines give the audience a sense of pseudo-ideology which puts fantasy as their reality. Gender construction is pseudo-ideology to the society. Keywords: SmackDown, hegemony, popular culture, transnational
FIGHTING FOR WOMEN EXISTENCE IN POPULAR ESPIONAGE MOVIES SALT (2010) AND ZERO DARK THIRTY (2012) Benita Amalina
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1565.455 KB) | DOI: 10.22146/rubikon.v3i1.47824

Abstract

American spy movies have been considered one of the most profitable genre in Hollywood. These spy movies frequently create an assumption that this genre is exclusively masculine, as women have been made oblivious and restricted to either supporting roles or non-spy roles. In 2010 and 2012, portrayal of women in spy movies was finally changed after the release of Salt and Zero Dark Thirty, in which women became the leading spy protagonists. Through the post-nationalist American Studies perspective, this study discusses the importance of both movies in reinventing women’s identity representation in a masculine genre in response to the evolving American society. Keywords: American women, hegemony, representation, Hollywood, movies, popular culture
NEGOTIATION OF IDENTITY IN DIASPORIC LITERATURE: A CASE STUDY ON AMY TAN’S THE HUNDRED SECRET SENSES AND LESLIE MARMON SILKO’S CEREMONY Ken Ruri Nindyasmara
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1531.197 KB) | DOI: 10.22146/rubikon.v3i1.47838

Abstract

Negotiation of identity has become an important issue because its never-ending process always relates to conflicts, differences and similarities. Chinese Americans and Native Americans are two distinct diasporic communities amongst other ethnic group in the U.S. As minorities, they experience prejudice, discrimination and exclusion from mainstream American culture and society. This research aims to reveal the negotiation of identity of Chinese Americans and Native Americans which is reflected on their literature. Literature is seen as the record of diasporic experience of both ethnic groups. This research is qualitative conducted under Post-Nationalist American Studies. Post-colonial, hegemony and representation theories are used to help the process of data analysis. The primary data is taken from The Hundred Secret Senses written by Amy Tan and Ceremony written by Leslie Marmon Silko. The secondary data are taken from books, journals, and internet sources. The finding of the research shows that Chinese Americans and Native Americans negotiate their identity by choosing or combining competing values. The construction of identity is done through the reenactment of ethnic root and the adaptation to mainstream American cultural values. Sense of belongingness, history and socio-cultural background become the determining factors of identity negotiation. In brief, they construct hybrid identity to survive and to counter American hegemony. Compared to Native Americans, Chinese Americans are more blending to mainstream American culture. However, both novels depict their hybrid identity. Keywords: identity negotiation, diasporic literature, diaspora communities, hegemony, hybrid identity
STEREOTYPING AFRICAN AMERICANS’ RACIAL IDENTITY ON VALERIE MARTIN’S PROPERTY Rasiah Rasiah
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1517.043 KB) | DOI: 10.22146/rubikon.v3i1.47841

Abstract

This study is intended to analyze the persistence of African American stereotype in the contemporary slavery-themed novel authored by Valerie Martin, Property (2003). Valerie Martin is a white author, who seems to have changed the slavery discourse, but the stereotyping of African Americans is still there and built in a new form of stereotyping. Postcolonial analysis showed that the stereotyping of African Americansas ‘other’ existed in direct stereotyping and indirect stereotyping. Direct stereotyping is that the author directly uses the pejorative language and symbols in forming the African American character, meanwhile indirect stereotyping is the author using the shift of discourse that seemed worthy in describing the African American character, but in the same time it affirms the stereotype of the African American identity as inferior still exists, even in the so-called Post-racial era in the United States. Keywords: Representation, Stereotyping, Identity, Race, African American

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