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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 8 No. 2 (2015)" : 6 Documents clear
Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah Dany Mochamad Darda; Gancar Candra Premananto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.328 KB) | DOI: 10.20473/jmtt.v8i2.2725

Abstract

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.
Analisis Kualitas Layanan Perpustakaan Kampus B Universitas Airlangga Melalui Integrasi Importance Performance Analysis (IPA), Dan Model Kano Serta Usulan Perbaikannya Menggunakan Cause And Effect Diagram Fatorahman Fatorahman; Yetty Dwi Lestari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.614 KB) | DOI: 10.20473/jmtt.v8i2.2726

Abstract

The aims of this study to identify the attributes of existing service quality on B Campus Library of Airlangga University as well as determine the level of priority level of each need by integrating models and Kano methods, Importance Performance Analysis, furthermore, it also identyifying the root causes of the three attributes of service quality on B Campus Library of Airlangga University were entered into the forth kuadrant by using Cause and Effect Diagram, and give recommendation for improvement based on problems identification by Cause and Effect Diagram. The approach used in this research  is a qualitative approach with the kind of descriptive research. Data used are primary and secondary data. Analysisi data used descriptive analysis with the help of IBM SPSS Statistics 20 and Microsoft Office Excel.This research used 23 atributes of service quality. The result of the classification of data qith kano’s mode; stated that 22 atributes   of service quality. The results of the classification of data with Kano's model stated that 22 atributes are included into attractive category. Because none of attributes were included into the indifferent category, all of the attributes can be used in the integration of Kano's model and IPA methods. From the integration, comes three attributes of service quality that included into concentrate here area; the availbility of fast connection wifi and internet facilities, friendly, polite, orderly, and neat in officer services, and the availability of clean toilet facilities.The root of the problem cause the lack of quality in three attributes identified by Cause and Effect Diagram based on interviews with the B Campus Library of Airlangga University and also based on the author's observation results. Based on the identification of the three atributes with the quality of service, proposed recommendation to fix problem on each attributes. The recommendation includes several root of the problem, such as man, methods, equipment, and environment
Pengukuran Kinerja Mesin Perusahaan Menggunakan Overall Equipment Effectiveness Dan Usulan Perbaikan Menggunakan Diagram Sebab Akibat (Fish-Bone) Pada CV. Jati Makmur Pasuruan Fredo Karismawan; Puspandam Katias
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.19 KB) | DOI: 10.20473/jmtt.v8i2.2727

Abstract

This study aims to to know costs inflicted of a system of preventive maintenance and maintenance of the breakdown and its effect on downtime. The research was done in the lumber CV .Jati prosper with the qualitative study approach uses the descriptive.  Procedures data collection in penellitian it has several stages of, namely the preliminary survey, theoretical survey, and field study. The result from research found that among januari until december 2010 OEE range 65,093% -81,175%. After research found that two factors majority affect OEE value in CV.Jati Makmur two factors is reduce speed losses and setup and adjustment losses with proportion 45,83% and 40,88%.
Identifikasi Penyebab Bullwhip Effect Pada Distribusi PT Alfian Jaya Di Bali Gagas Gayuh Aji; Amak Mohamad Yaqoub
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.255 KB) | DOI: 10.20473/jmtt.v8i2.2729

Abstract

The purpose of the research is to identify the cause of the bullwhip effect and find solutions to overcome them. The object of research is demand and sales period of the year 2013 to 2014 on Alfian PT Jaya is. The phenomenon of the occurrence of changes in customer demand is relatively stable end of each day will be the order weekly or bi-weekly from retail company distribution center will receive orders more stable than demand faced by retail companies. Demand sole distributor will also stable, have an impact on the cost incurred by the company in storage. One way to analyze some of the causes of the bullwhip effect on the company is to analyze the factors that cause. Bullwhip value needs to be measured to determine the bullwhip effect can be done with the data aggregation method of Fransoo and Wouters.
Pengukuran Kinerja Marketing Mix Dan Perumusan Srategi Pemasaran Ukm Batik Pamekasan (Studi Kasus: UKM Batik Kec. Proppo Kab. Pamekasan) Kukuh Winarso; Imam Al-Farisyi
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.848 KB) | DOI: 10.20473/jmtt.v8i2.2731

Abstract

This research is to find out the marketing on marketing mix and formulating marketing strategies for development of the UKMBatik Pamekasan to be able to compete with other products.The analysis used in this research are importance performance analysis used to measure the marketing mixed on consumer perceptions, PGCV index used to determine the priority scale of marketing mixed and SWOT analysis used to formulating marketing strategies UKMBatik Pamekasan.This research result indicates that the variables product in consumer expectations that the quality of the product batik, a coloring material and subtle product batik.In variable price in the hope that the consumer products already satisfy customers. In variable promotion, consumers were unsatiable for UKM based on variables place it was amazed at the ease of getting people in product markets. Based on the analysis SWOT acquired marketing strategy on UKMBatik Pamekasan namely by increasing the quality of the people to gain market share of broader at home and globally, the government is helping UKM batik to improve product promotion out the land to use the market to provide a bargain price based on the economy condition and to improve relations with the public servants/governance institutions in order to keep consumer products batik Pamekasan.
Pengaruh Dewan Komisaris, Proporsi Komisaris Independen, Terhadap Kinerja Perusahaan Brayen Prastika Dwi Putra
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.162 KB) | DOI: 10.20473/jmtt.v8i2.2724

Abstract

The purpose of this study is examined the influence of the composition of the board of commissioners toward the performance of companies from three different aspects; return stock market aspects, ROA aspects of accounting, and accounting aspects and market TobinsQ. This research had a sample of 400 financial records from 400 companies with the period of 2010 to 2013. This research used multiple linear regression method. The independent variable is the number of commissioners and the number of independent commissioners. Moderating variables of this research was the size of the company. The dependent variable was the performance of this company with the company RET measurements, ROA, TobinsQ. The results of this study indicated that for RET, the board had  significant negative effect, as well as independent directors had not significant positive effect, while the influence of the board of commissioners of the smaller companies were not exhibited significantly negative. The commissioners had not significant positive effect, independent commissioner had significant positive effect, as well as the board of commissioners had not significant negative effect on the performance of smaller companies to ROA. Research on Tobins Q, the board has a significant positive effect. Independent commissioner also had positive and significant, and the board of commissioners has no significant negative effect on the performance of smaller companies.

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