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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by Universitas Sahid Surakarta
ISSN : 20897626     EISSN : 2721253X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue " Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014" : 5 Documents clear
Pengembangan Sistem Ekowisata Candi Gedong Songo Di Kabupaten Semarang Sulistyadi, Kohar
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

Ecotourism Gedong Songo administratively located in Semarang district and are planted strategically in the middle of Yogyakarta, Solo and Semarang known as (Joglosemar) which is easily accessible by road highway Semarang - Solo or Semarang - Yogyakarta. Gedong Songo Temple which is the Hindu religious shrine with dazzling panorama. Gedong Songo Temple was built during the enshrinement almost Dieng is considered the oldest Hindu temple in Central Java. Estimated Gedong Songo Temple made within century VII - IX AD. Gedong Songo enshrinement which is composed of nine groups of temples. (Songo means nine), but currently there are only five (5) groups of temples are still intact while the four (4) other temple has collapsed and only a foundation or the base, the temple was restored by the Dinas Purbakala. Sustainable management of ecotourism as environmentally sound tourism activities have a strong dependence on tourist visitation. To create the ideal conditions of each subsystem relationships and interdependency,  interacting with each other in ecotourism as one that is holistic, it encountered many difficulties because each subsystem are many who work on their own or individual. In order for the management of ecotourism can give hope many stakeholders, it is necessary to study a complete and comprehensive system, so that the potential of ecotourism Gedong Songo region capable of attracting tourists, able to provide economic growth, community participation, promote the advancement of education, local culture, and ongoing basis Keyword: Ecotourism culture, Gedong Songo, systems approach
Entrepreneurship Mahasiswa Fakultas Ekonomi Ismawati, Kun; Pujiani, Dewi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

This research aimed to analyze the point of view about entrepreneurship of students in economic faculty. Respondents of this research were many students in all economic colleges/ universities in Surakarta. This case study analyzed with regression analysis. The research result showed that desire in business and support of family and social life have a positive and significant influence in entrepreneurship decision making of economics students after graduated. Support of family and social life was the most dominant factor in their entrepreneurship decision making. Keywords: economic, regression analysis, entrepreneurship.
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Pembalut Herbal Merek Fc Pada Konsumen Wilayah Karanganyar Pujiani, Dewi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

With the rapid development of technology, the sanitary napkins are also not least with other products. Because the pads are human needs, both women and men. Because in this study discusses the decision in purchasing consumer product brand herbal pads fc. The Data used are the primary data obtained from 100 respondents who had used the herbal pads brand products fc. The Data obtained were analyzed by using multiple linear regression analysis. The population of this research is the herbal pads brand fc customers in 2012 until 2013 as much as 200 people. The sample of this research as much as 100 respondents which is the herbal pads brand products customers fc. With the technique of sampling, simple random sampling. This research uses a multiple regression analysis with likert scale.The results showed that the marketing mix of product, price, place, and promotion of the simultaneous effect on purchasing decisions. Some of the marketing mix that most of its influence on purchasing decisions is price.Keyword : marketing mix, product, promotion, price, purchase decisions
Pengengembangan Laboratorium Bisnis Melalui Segmentasi, Targeting Dan Positioning Nopianto, Agus; Paningrum, Destina
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

Cultivate new entrepreneurs who are well educated and have a mindset to create employment, entrepreneurship is not only defined as business skills. More than that entrepreneurship is being creative  innovative , and pull the trigger. Entrepreneurship can be applied in all areas of work and life, so it is useful as a preparation to the future of the students, if you want a career in any field. Laboratory Business Development aims to become business incubator that accompany the students who are interested in or have previously entrepreneurship.Keywords: Entrepreneurship, Segmenting, Targeting dan Positioning
Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol.III No.2 Agustus 2014 Sulistyadi, Kohar; Ismawati, Kun; Pujiani, Dewi; Nopianto, Agus; Paningrum, Destina
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

Jurnal ekonomi bisnis dan kewirausahaan ini  vol. III no 2 tahun 2014 ini menghadirkan 5 artikel dari berbagai sub disiplin administrasi bisnis. Artikel pertama berkaitan Pengembangan Sistem Ekowisata Candi Gedong Songo Di Kabupaten Semarang oleh Kohar Sulistyadi yang berperan besar dalam pendidikan dan kebudayaan masyarakat serta penerapan pengelolaan ekowisata Candi Gedong Songo bersifat parsial perlu dilakukan rumusan saran yang terintegrasi dan mampu memberi manfaat pada semua stakeholders yang mampu menjaga dan melestarikan warisan bangsa, sehingga mampu memberikan manfaat bagi masyarakat dan meningkatkan perkembangan ekowisata secara berkelanjutan. Artikel kedua Entrepreneurship  Mahasiswa Fakultas Ekonomi oleh Kun Ismawati dan Dewi Pujiani keinginan bisnis dan dukungan keluarga dan lingkungan pergaulan memiliki pengaruh positif dan signifikan pada pembuatan keputusan bisnis para mahasiswa ekonomi setelah lulus. Artikel ketiga adalah Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Pembalut Herbal Merek Fc Pada Konsumen Wilayah Karanganyar oleh Dewi Pujiani, Kualitas produk dapat dipersepsikan secara berbeda oleh orang yang berbeda. Penelitian ini mengukur variabel kualitas produk dari produk pembalut herbal merek fc berdasarkan penelitian dari responden di Karanganyar.. Sedangkan artikel keempat dengan judul Pengembangan Laboratorium Bisnis Melalui Segmentasi, Targetting dan Positioning oleh penulis Agus Nopianto dan Destina Paningrum.

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