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INDONESIA
SOCA: Jurnal Sosial Ekonomi Pertanian
Published by Universitas Udayana
ISSN : 14117177     EISSN : 26156628     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang konsen terhadap pembangunan pertanian di Indonesia. Jurnal SOCA dikhususkan untuk menampung hasil penelitian, kajian pustaka/teoritis, kajian metodologis, gagasan original yang kritis, ulasan masalah penting/isu pembangunan pertanian yang hangat dan ulasan suatu hasil seminar.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol. 7, No. 1 February 2007" : 13 Documents clear
STRATEGI PEMASARAN TERUMBU KARANG BUDIDAYA PADA CV BALI AQUARIUM, BADUNG, PROPINSI BALI IGA OKA SURYAWARDANI; PUTU KIRANA PATNI; I NYOMAN GEDE USTRIYANA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 1 February 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

ABSTRACT The objectives of this research are to understand the marketing strategy undertaken by CV. Bali Aquarium, and to develop alternative marketing strategy that can be implemented by CV. Bali Aquarium. CV. Bali Aquarium undertakes an export business of coral. The coral production is undertaken by coral propagation technology that is located far away from the original coral habitat. The results indicate that CV. Bali Aquarium has developed marketing strategy of segmentation, targeting, positioning, differentiation, marketing mix (product, price, and place), selling, service and process. However, brand image and promotion have not been developed yet. Alternative marketing strategy that needs to be developed and implemented by CV. Bali Aquarium is brand image and promotion. This proposed marketing strategy should take advantage of the coral propagation technology used by the company in its coral transplantation production. This technology is considered to be safe to the environment and sustainable; therefore it will strengthen its position to the customer’s mind. Keywords: Positioning, Differentiation, Brand Image, Propagation Technology. ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dikembangkan oleh CV. Bali Aquarium, dan untuk mengembangkan alternatif strategi yang bisa diterapkan oleh CV. Bali Aquarium. CV. Bali Aquarium merupakan perusahaan yang mengekspor terumbu karang. Produksi terumb karang dilakukan dengan menggunakan teknik propagasi di lokasi penangkaran yang juah dari habitat asli terumbu karang. Hasil penelitian menunjukkan bahwa CV. Bali Aquarium telah mengembangkan strategi segmentation, targeting, positioning, differentiation, marketing mix (product, price, place), selling, service and process. Namun, brand image dan promosi belum dikembangkan oleh CV. Bali Aquarium. Alternatif strategi yang bisa dikembangkan oleh CV. Bali Aquarium adalah memperkokoh brand image perusahaan dengan memanfaatkan keunggulan teknik propagasi dalam menjaga kelestarian terumbu karang dan keberlanjutan lingkungan. Keunggulan teknik propagasi ini juga dapat dimanfaatkan dalam kegatan promosi sehingga positioning CV. Bali Aquarium semakin kuat di benak kosumen. Keywords: Posisi, Differensiasi, Brand Image, Teknologi Perbanyakan.
STRATEGI MEMBANGUN SINERGI ANTAR SUB TERMINAL AGRIBISNIS (STA) DI PROVINSI BALI DWI PUTRA DARMAWAN; I DEWA GEDE RAKA SARJANA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 1 February 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

ABSTRACT The result of comprehensiveness measurement performance of Agribusiness Sub Terminal (namely STA) by Balanced Scorecard techniques indicated that the individual of STA own strengths, weaknesses, opportunities and threats in the efforts of improving customer values, processing product with good quality, build customer loyalty, and improve performance of STA financial. The diversify claim concrete effort to build synergism of business partnership to improve effective and efficiency of commodity system of food crop and horticulture. The Objectives of this research is to analyze competitiveness position of group and individual of STA, and formulate build synergy strategy of business partnership between STA in Bali Province. The research result indicate that the competitiveness position of group STA be at growth quadrant, while the competitiveness position of individual STA gone the round of the cell with fascination of middle business strength and industrial attractiveness. In the long run, the competitiveness position of individual STA expected reaching the cell with strong industrial attractiveness and business strength. Therefore, the repair of managerial quality were needed through effort of improvements of market share and quality of product continually, competitive price of product, and also improvement of human resource quality of each STA. According to matrix of synergy, the research shows that attainment of synergy between STA in this time still not yet adequate. In the future, the attainment of synergy between STA expected earn better, with interest settle cooperation between STA in the cases of marketing, operation, management and investment. Key words: To build synergy strategy, Agribusiness Sub Terminal ABSTRAK Hasil pengukuran kinerja STA yang komprehensif dengan Balanced Scorecard menunjukkan bahwa individu STA memiliki keunggulan, kelemahan, peluang dan ancaman sendiri-sendiri dalam upaya meningkatkan customer value, memproses produk yang berkualitas, memuaskan pelanggan, serta meningkatkan kinerja finansial STA. Keragaman tersebut menuntut upaya konkrit untuk membangun sinergisme kemitraan usaha guna meningkatkan efektifitas dan efisiensi sistem komoditas tanaman pangan dan hortikultura tersebut. Hasil penelitian menunjukkan bahwa posisi bersaing kelompok STA saat ini berada pada kuadran pertumbuhan (growth), sedangkan posisi bersaing individu STA tersebar pada sel dengan daya tarik industri dan kekuatan bisnis menengah. Dalam jangka panjang, posisi bersaing individu STA diharapkan dapat mencapai sel dengan daya tarik industi dan kekuatan bisnis yang kuat. Oleh karena itu, perbaikan kualitas manajerial dibutuhkan melalui upaya perbaikan pangsa pasar dan kualitas produk yang berkelanjutan, harga produk yang kompetitif serta perbaikan kualitas SDM masing-masing STA. Berdasarkan matriks sinergi pencapaian sinergi antar STA saat ini belum memadai dan pada masa yang akan datang pencapaian sinergi tersebut diharapkan akan lebih baik dengan lebih memantapkan kerjasama antar STA dalam hal pemasaran, operasi, manajemen, dan investasi. Kata kunci: Strategi Membangun Sinergi, Sub Terminal Agribisnis
MODEL DAN PENGUKURAN NILAI TUKAR NELAYAN (KASUS KABUPATEN KARANGASEM) I NYOMAN GEDE USTRIYANA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 1 February 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

ABSTRACT The paper discusses how to do design and measure Terms of Trade of Fisherman (Nilai Tukar Nelayan). The research is a part of join research between Department of Socio- Economics Agriculture Udayana University and Bali Provincial Government of Fisheries and Maritime. The research used Terms of Trade of Fisherman soft-ware designed by the Ministry of Maritime and Fisheries. The result of the study found that the value of Term of Trade of Fisherman is just below one. Key Words: Terms of Trade, Fisherman ABSTRAK Tulisan ini mendiskusikan tentang model dan pengukuran Nilai Tukar Nelayan (NTN), yang merupakan hasil penelitian kerjasama antara Jurusan Sosial Ekonomi Pertanian Universitas Udayana dengan Dinas Perikanan dan Kelautan Provinsi Bali. Penelitian menggunakan software dari Departemen Kelautan dan Perikanan. Hasil penelitian memperlihatkan bahwa NTN di Kabupaten Karangasem berada dibawah satu. Kata kunci: Nilai Tukar Nelayan, Nelayan

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