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INDONESIA
Jurnal Komodifikasi
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : 23552492     EISSN : -     DOI : -
Core Subject : Science,
Library & Information Science
Jurnal Komodifikasi diterbitkan oleh Jurusan Ilmu Komunikasi Fakultas Dakwah dan Komunikasi UIN Alauddin makassar.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 5 No 1 (2017)" : 10 Documents clear
Future Marketing, New Wave Marketers Suryani Musi
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Sales promotion as a means of communication are becoming increasingly expensive, vertical, one to many, and declining confidence. Promotion of integration, which increasingly requires the manufacturer or brand owner, but balanced with reasonable investments (value). The company began looking for opportunities in the following line is expected to lead to tangible results, but may still be on the verge of adequate investment and relying on rumors of low budget high impact. In an era of New wave promotion activities gradually combined with the media, which is more credible, the media, which are horizontal and many-to-many and created the most effective media is a consumer itself. To win the competition in the communications, no longer uses a large budget, but now how you can win the hearts of the people believed to want to side with us so it will be a messenger of products and services sold. This study aims to assess how big a paradigm shift in marketing that characterized the era of New wave of marketing to improve the quality of product promotion activities. 
KEKUATAN DAN KELEMAHAN JURUSAN ILMU KOMUNIKASI UIN ALAUDDIN MAKASSAR DALAM PENCAPAIAN VISI MISI Mudzhira Nur Amrullah
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Organization for Economic Co-operation Development (OECD) report, "Indonesia will become the country with the fifth highest number of undergraduate courses in the world by 2020". This data is a projection of Indonesia's efforts to increase the number of college graduates each year. Whereas on the other hand, the absorption of undergraduate graduates in Indonesia is relatively slow. Observing the OECD report, there should be a warning to managers and providers of higher education to be more alert and responsive to change and development needs of the workforce that is highly dynamic, however, because the college is still valued as an important pillar of nation building. Department of Communication Studies Faculty of Da'wa and Communication UIN Alauddin Makassar is currently packing oriented courses nationwide with KKNI learning outcomes as a reference. All that is done to realize the vision and mission. The Department's strengths and weaknesses need attention. Laboratory facilities that became the strength of Communication Studies, namely: Lab. Radio, Lab. Broadcasting, Multimedia Lab, Lab. Graphic Design and Photo Studio with very complete equipment for the size of a relatively new educational institution (Department of Communication Science began actively in 2008) needs to be maximized utilization by completing a reliable laboratory. Elements of existing weakness need to be minimized. The lack of human resources, especially the laboratory management, limited room facilities with large number of students, the lack of cooperation between the departments of I.Communication with institutions related to Communication Science, and Curriculum that still needs to be addressed by the Communication Science Faculty of Da'wah and Communication UIN Alauddin Makassar. Institutions will compete with the number of Islamic Universities that have Communication Studies, State and Private Universities that have much earlier had the same majors. It also can not be ignored. Therefore, Department of Communication Science Faculty of Da'wa and Communication need to have concentrations that can be superior, have more value from the same Department.
REPRESENTASI KRITIK SOSIAL DALAM TAYANGAN STAND UP COMEDY INDONESIA (ANALISIS SEMIOTIKA DEKONSTRUKSI) Burhanuddin Burhanuddin
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

This study entitled "Representation of Social Criticism in Display of Stand Up Comedy Indonesia (The Analysis Semiotics Deconstruction)". This study addresses two main issues, namely: (1) Representation of social criticism in stand-up comedy shows Indonesia. (2) The meaning of the representation of social criticism contained in stand-up comedy shows Indonesia. The purpose of this study was to determine how the representation of the social criticism in stand-up comedy, delivered and to know the meaning of the representation of social criticism in the stand-up comedy shows Indonesia. This study is an analysis of media texts by using a model of semiotic deconstruction of Jacques Derrida. Data collection techniques in this study is documentation techniques. Data analysis techniques in this study, carried out in three stages: description, analysis, and interpretation. The results showed that the material from Abdur within a few appearances in the competition stand up comedy Indonesia, the first preshow edition, Abdur - "Di-'Folbek 'Raditya Dika", show 4th "Handphone Sumber Kecelakaan", show 6th "Orasi dari Timur", and show 9th "Pe Es Ka Kupang". Born by the socio-cultural context behind it, namely: 1). The first preshow edition (Di-Folbek Raditya Dika) is motivated by the phenomenon of educational inequality that occurred in Indonesia, especially in the eastern part which gives the impression that the government "discriminates" and do not give good attention to education for children in eastern Indonesia; 2). 4th edition of the show (Handphone Sumber Kecelakaan) is motivated by the phenomenon than government services for people in underdeveloped areas that led to the development of the area is also slow. 3). 6th edition of the show (Orasi dari Timur) against the backdrop of the observation of Abdur against his apathetic society in electoral participation by large numbers vote. This issue made the government increasingly difficult to get connected with the people they lead. 4). Show 9th edition (Pe eS Ka Kupang) is based upon the phenomenon of inequality of development that occurred in Indonesia. Western Indonesia who continue to receive development funds large intake is inversely proportional to the effort to develop eastern Indonesia which is still very far from prosperous.
PENGARUH IKLAN TERHADAP KEPUTUSAN MEMILIH UIN ALAUDDIN MAKASSAR Rahmawati Haruna
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Today, the awareness to use mass media in building its image among universities is increasingly visible. This is triggered by the increasingly intense competition for new students, including the State Islamic University (UIN) Alauddin Makassar. Based on the results of research, it was found that the friend is the main or dominant information source used by new students to obtain information about uin Alauddin Makassar. Other media such as billboards and brochures are also used although relatively small. In addition the family is also a source of information for prospective freshmen. A strong factor of personal interest is the most dominant factor influencing the respondent's decision in choosing UIN Alauddin Makassar as a place of lecture.
AKTIVITAS HUMAS PADA BIDANG PENGADUAN PEMERINTAH KOTA MAKASSAR DALAM MENINGKATAN CITRA PEMERINTAHAN Audah Mannan; Mutmainnah Mutmainnah
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The purpose of this study is to determine the public relations activities in the field of complaints of the city of Makassar in improving the image of government and to know the supporting factors and factors inhibiting public relations activities in the field of complaints pemassar municipality in improving the image of government. This research uses a rhetorical approach with a qualitative descriptive approach. Methods of data collection through observation, in-depth interviews, and library research. The data obtained then processed by qualitative descriptive analysis.The results showed that (1) Sub-section of public complaint is part of public relations. Public relations activity that complaints every day receive complaints either the print media, social media, online sms, telephone and direct complaints. Each complaint entered, followed up, called by the relevant SKPD responsible for the complaint. (2) Supporting factors in public relations activities in the field of complaints of press room, making post complaints and inhibiting factors in public relations activities in the field of complaints of facilities and infrastructure, human resources, coordination.The implication of the research is that the need to increase the socialization of the implementation of government service programs so that the public will not get bad service from SKPD which is in the embryo. Suggestions for the public relations section should be when someone conducts the research should provide direction or input on the activities undertaken by the public relations department. So that researchers are not confused and facilitate doing research.
EKSTENSI SIMBOLIK AKTIVISME KOMUNIKASI POLITIK (Refleksi Pertukaran Songkok Bone Jokowi dan Blangkon Jusuf Kalla pada Sidang Tahunan MPR, 16 Agustus 2017) Abdul Halik
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

The objective classical approach dominates the theory and research of political communism. However, the increasingly dynamic practice of political communications encourages the emergence of other, more interpretive and subjective views. In practice, political communication activism takes place in diverse cultural contexts and therefore a variation of symbols in conveying political messages is required. The symbols of non-verbal communication are now being used by political actors not only as a complement to verbal communication, but the message-code choices are equally important in the process of political communication.
TREN PERIKLANAN DI MEDIA SOSIAL Ramsiah Tasruddin
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

In the ultimate moment, advertising scope as more as growth dynamically even more so important to be marketed through internet facility by online on a lot of social media. Advertising marketing by online willy nilly is urgent’s needs for information society, especially for business player such as investor or advertising producer. The dynamic growing of online advertising has made advertising marketing as more as competitive in the social media market too. One of that’s to apply the content marketing of the advertising products such as ultimate advertising marketing strategy.
REVITALISASI JURNALISME KOMUNITAS Arfan Jusuf
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Modernization of information and communication technology at least has a few significant implication for citizen journalism activities. Hence, citizen journalism can make a revitalization to positionate its excistance democracy pillar on the online world. Citizen journalism on the other side, has important roles to supply and accommodate the public aspiration too to make democracy could be affirmated when the state can make accommodative and transparent communication with the society (citizen).
REPRESENTASI MENTALITAS JOKOWI: Menyoal Narasi Public Sphere di Balik Kasus “Papa Minta Saham” Jalaluddin Basyir
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

This study focuses on how the public sphere articulated and played by a state leader(President). In connection with it, it aims to unveil the efforts of the stateleader who articulates and plays the public sphere. The method of this study is focused on the type of qualitative research with a critical analysisof JurgenHabermas’s perspectivewhich concentrateswith the notion of the public sphere as a communicative action that accentuates an analysis of the social reality built by the State. The results of this study explains that the idea of public sphereundergoes a significant change that no longer place people as its main subject, but also get the state involved into the rotation of this public sphere through internalizing the State as a subject that should be heard and protected, not to mention as the object of talk. The implication of this study is to demonstrate that public sphere will be more accommodating to individuals or groups who are good at playing the discursivesof grass root people.
BARAZANJI PADA KAMUNITAS ARA-BIRA KAB. BULUKUMBA (PERSPEKTIF SOSIOLOGI KOMUNIKASI) Sakaruddin Mandjarreki
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Rituality of barazanji is connotatively defined as the medium of transfer of moral values through interaction of duality, ie from the actor to the listener and the audience of historic speech. The admiration of the greatness of personality and the height of the morality of the Apostle is the main menu that is proclaimed. With that content so that barazanji readings can be accepted by every level of social stratification in the country until now. The simultaneous and progressive economic, social and cultural globalization of all civilizations in the world does not necessarily deconstruct this tradition from the trough of the consensus of the local community. The only clarified distortion is the reproductive delay of barazanji script memorization as the effect of globalization. The cluster of Ara and Bira village communities is a community that can not be isolated or even legitimized from the tradition of barzanji readings. Each life cycle is legitimized with a moral chant of barzanji.

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