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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian UNDIKMA Nusantara Hasana Journal Experimental Student Experiences MULTIPLE: Journal of Global and Multidisciplinary
Mimi Cahayani
Universitas Islam Al Azhar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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Analisis Keberadaan Go Food Dan Grab Food Terhadap Peningkatan Penjualan Usaha Kuliner Di Kelurahan Kekalik Jaya Kota Mataram Mimi Cahayani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 1 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v5i1.3333

Abstract

The development of technology and information plays an important role in economic growth. Today, technology and information are needed, including in the culinary business. The presence of Go Food and Grab Food services, which are a food delivery feature for food delivery messages developed by the Gojek and Grab applications, is very helpful for culinary entrepreneurs in running their business. This study aims to determine how Go Food and Grab Food exist, how to increase sales of culinary businesses in Kekalik Jaya Village, Mataram City after joining Go Food and Grab Food. This research uses descriptive qualitative research methods. Data collection was carried out through interviews with culinary entrepreneurs in Kekalik Jaya Village, Mataram City. The results show that the existence of Go Food and Grab Food is very helpful for culinary entrepreneurs in the form of marketing and increasing sales. Culinary business people stated that there was an increase in sales after joining Go Food and Grab Food services
Co-Authors Ahmad Suhendri Andiana, Baiq Dewi Lita Atmayanti, Tati Jamaluddin Jamaluddin Laili Hurriati Meilinda Pahriana Sulastri Nurmawati Nurmawati Reza Pahlevi Rosadi, Narita Amni Rosalina Edy Swandayani Rosalina Edy Swandayani Sayuti, Muhamad Sayuti, Muhamad Sri Karyati Triana Lidona Aprilani Urwatul Adzin