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Repi, Andreas Marthen
Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas
Economics, Econometrics & Finance Education

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Pengaruh Promosi Penjualan terhadap Keputusan Pembelian Konsumen di Indomaret Palembang Repi, Andreas Marthen
Jurnal Keuangan dan Bisnis Vol 11 No 2 (2013): Jurnal Keuangan dan Bisnis Edisi Oktober 2013
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

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Abstract

Sales promotion is basically aimed sale quickly. In addition sales promotion will often make the customer do repeated purchases. This study uses a quantitative approach, and type of research is explanation which is a survey using a questionnaire as a research instrument. With a data retrieval technique using non-probability sampling with purposive sampling. This study uses a simple linear regression model using 95 respondents who are making purchasing decisions in Indomaret. The results showed that 22% purchase decision variable can be explained by the independent variable sales promotion. While the rest of 78% influenced by other factors.
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