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Nugraha, Wahyu Fitrayanto
Faculty of Economics and Business Universitas Jenderal Soedirman
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ANALISIS PEMBELIAN PRODUK BARU YANG TIDAK DIRENCANAKAN PADA TOKO ONLINE Nugraha, Wahyu Fitrayanto; Sumarsono, Sumarsono
Performance Vol 16 No 2 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This study analyzed the replication of unplanned purchases at online stores that exist in the kaskus.us fjb seen from the intentions and consumers of psychological factors as a stimulus, a case study at 77 kaskus.us fjb users. This study uses new variable product knowledge, consumer's esteem, consumer's excitement, e-wom, on impulse buying intention and impulse buying behavior. The study revealed that; new product knowledge and consumer's excitement to have a positive relationship to impulse buying intention. Note also that the new product knowledge, consumer's esteem, and word of mouth have a positive relationship to impulse buying behavior. And also found that a positive relationship to impulse buying on impulse buying behavior intention.
Co-Authors Sumarsono Sumarsono