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Hadi, Marham Jupri
Pendidikan Bahasa Inggris, Universitas Nahdlatul Wathan Mataram
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Journal : Journal of Business on Hospitality and Tourism

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Mas-mas village tour guides: perception on the profession, roles and learning needs Muhammad Thohri; Marham Jupri Hadi
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.059 KB) | DOI: 10.22334/jbhost.v8i1.301

Abstract

Research on tourism suggests that tourist guides are key representatives in the tourism industry in that they have contributed significantly to the satisfaction of visitors and are believed to determine whether or not the tourist will revisit destinations. The present study sought to investigate the perception of local tour guides Mas Mas village pertaining to their future carrier as tour guides and the roles they played in the profession. It also assessed the perceived learning needs as tour guides. There were five local tour guides and two potential employers taking part in this study. Data were collected through Focus Group Discussion and semi-structured interviews and were analyzed by employing the five-phased cycle of qualitative data analysis. The findings of this study suggested that being a professional tour guide is a promising career and a prestigious career despite encountering negative perception from the local community. It also revealed the tour guides played as key factor to develop village based tourism. However, they believed to be in need of further training
Co-Authors Ahmad Bukhari Muslim Bukhori Muslim Desi Suryati Lalu Abdul Muhyi Abidin Lume L Lume Lume Lume Meiyanti Widyaningrum Meiyanti Widyaningrum Mohammad Rudiyanto Muh. Junaidi Muhammad Thohri Muhammad Thohri MUHAMMAD THOHRI Siti Rahmi Siti Wahyu Puji Anggraini Tarmizi Tarmizi Tris Shakti Permata