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All Journal Jurnal Mirai Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT
Hasibuan, Muhammad Irwansyah
Fakultas Ekonomi Dan Bisnis, Universitas Labuhanbatu, Sumatera Utara
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health

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Journal : Jurnal Mantik

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The effect of advertising, brand image, price and consumer motivation on consumer purchase interest in ms.glow skincare in the Rantauprapat Region Putri, Anike; Safri, Hayanuddin; Hasibuan, Muhammad Irwansyah
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5068

Abstract

Research on the Effect of Advertising, Brand Image, Price and Consumer Motivation on Consumer Purchase Interest in Ms.Glow Skincare in the Rantauprapat Region. The purpose of this study was to determine the effect of advertising, brand image, price and consumer motivation on consumer buying interest. This study uses a quantitative approach and associative research type. The data source used is primary data source. The results showed that advertising has a positive and significant effect on buying interest, brand image has a positive and significant effect on buying interest, price has a positive and significant effect on buying interest and consumer motivation has a positive and significant effect on buying interest and advertising, brand image, price and consumer motivation together have a positive and significant effect on buying interest.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Amin, Mhd Anike Putri, Anike Budiman, Syahrul Harahap, Junaidi Mustapa Harahap, Mariani Monica, Khansa Muhammad Irwansyah Hasibuan, Ira Triyana Dewi, Rafika, Mulya Safri, Hayanuddin Simanjorang, Elida Florentina Sinaga Siregar, Marlina