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Soviyanti, Ova
Universitas Pendidikan Indonesia
Education

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Efektivitas Sales Promotion dalam Meningkatkan Repurchase Intention pada Bisnis Ritel Soviyanti, Ova; Mulyadi, Hari; Wibowo, Lili Adi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 2 (2017): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v17i2.17539

Abstract

The purpose of this study is to find out how much influence sales promotion has on repurchase intention. The type of research used is descriptive and verification. The method used in this research is explanatory survey with systematic random sampling technique and the number of respondents is 100 people. The data analysis technique used in this study is simple linear regression with SPSS 21.0 computer software The research findings on hypothesis testing can be seen that sales promotion has a positive influence on repurchase intention. The originality of this research was found in the object of research, research period, measuring instruments and research results. The author also adds theories from foreign journals and foreign books.
Co-Authors Hari Mulyadi, Hari Lili Adi Wibowo, Lili Adi