Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal eBA Journal: Journal Economic, Bussines and Accounting
Dwi Putra, Aldy Gustian
Fakultas Ekonomi Universitas Darul 'Ulum Jombang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK ROKOK DJARUM SUPER MLD DI KALANGAN ANAK MUDA Bernik, Merita; Dwi Putra, Aldy Gustian
eBA Journal: Journal Economics, Bussines and Accounting Vol 5 No 1 (2019): eBA JOURNAL
Publisher : Fakultas Ekonomi Universitas Darul 'Ulum Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/eba.v5i1.710

Abstract

Today's development requires young people in Bandung to follow a lifestyle. Cigarettes are one product that can show a person's lifestyle. Although it has been socialized that cigarettes are not good for health, but because of the demands of lifestyle and influenced by relationships, many young people in the city of Bandung smoke. Many cigarette companies in Indonesia are famous for producing cigarettes that have a distinctive taste. In the research, the level of consumer satisfaction was measured by analyzing the marketing mix indicator on Djarum Super MLD cigarette products among young people in the city of Bandung. The method of this research is descriptive method that using primary data in the form of interviews, observation and questionnaires, and also used secondary data. The smpling technique used is purposive sampling, which is a sample of young people over the age of 20 years. The results show that the level of consumer satisfaction in the city of Bandung on Djarum Super MLD cigarette products is at a good level or it can be stated that consumers are satisfied with product of Djarum Super MLD cigarette.
Co-Authors MERITA BERNIK, MERITA