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All Journal Benefit: Jurnal Manajemen dan Bisnis eBA Journal: Journal Economic, Bussines and Accounting Jurnal Ekonomi dan Bisnis Terapan
MERITA BERNIK, MERITA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK ROKOK DJARUM SUPER MLD DI KALANGAN ANAK MUDA Bernik, Merita; Dwi Putra, Aldy Gustian
eBA Journal: Journal Economics, Bussines and Accounting Vol 5 No 1 (2019): eBA JOURNAL
Publisher : Fakultas Ekonomi Universitas Darul 'Ulum Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/eba.v5i1.710

Abstract

Today's development requires young people in Bandung to follow a lifestyle. Cigarettes are one product that can show a person's lifestyle. Although it has been socialized that cigarettes are not good for health, but because of the demands of lifestyle and influenced by relationships, many young people in the city of Bandung smoke. Many cigarette companies in Indonesia are famous for producing cigarettes that have a distinctive taste. In the research, the level of consumer satisfaction was measured by analyzing the marketing mix indicator on Djarum Super MLD cigarette products among young people in the city of Bandung. The method of this research is descriptive method that using primary data in the form of interviews, observation and questionnaires, and also used secondary data. The smpling technique used is purposive sampling, which is a sample of young people over the age of 20 years. The results show that the level of consumer satisfaction in the city of Bandung on Djarum Super MLD cigarette products is at a good level or it can be stated that consumers are satisfied with product of Djarum Super MLD cigarette.
PENETAPAN LOKASI YANG STRATEGIS DALAM UPAYA MENARIK MINAT BELI KONSUMEN PADA NASI GORENG MAFIA BANDUNG Bernik, Merita; Rochman, Arief Muhammad
Jurnal Ekonomi dan Bisnis Vol 15, No 2 (2019): Edisi November 2019
Publisher : Jurnal Ekonomi dan Bisnis Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jebt.v15i2.514

Abstract

Kuliner di kota Bandung merupakah salah satu destinasi wisata yang menjadi unggulan untuk para wisatawan. Dengan perkembangan yang semakin pesat, maka pelaku bisnis kuliner berlomba untuk menciptakan kuliner yang berbeda dengan yang telah ada. Tidak terkecuali dengan makanan yang digemari oleh semua kalangan dan usia yaitu nasi goreng. Salah satu yang dapat membedaan antara nasi goreng Mafia dengan nasi goreng yang lainnya adalah keunikan rempah dan level kepedasannya. Dengan semakin dikenal, maka semakin banyak pula para wisatawan yang berminat untuk mencari lokasi keberadaan dari nasi gorang Mafia ini. Penelitian ini menggunakan metode deskriptif melalui data pimer dengan wawancara dan observasi, serta data sekunder. Dengan menggunakan metoda deskriptif tersebut akan memberikan gambaran mengenai penetapan lokasi yang tepat untuk dapat meningkatkan minat beli konsumennya. Hasil yang diperoleh bahwa dengan penetapan lokasi yang strategis memiliki dampak pada peningkatan minat beli konsumen. Penetapan lokasi yang strategis tersebut berdasarkan pada lokasi area perdagangan, sumber-sumber informasi,dan jenis serta kriterianya.
Analisis Anggaran Belanja Makanan dalam Menentukan Standar Gizi Pasien Rawat Inap di Rumah Sakit PKU Muhammadiyah Gamping Bernik, Merita; Putri, Fanisa
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 1 Juni 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i1.9200

Abstract

This research aims to find out how to analyze the quality of the services of a services company integrated with the SERVQUAL (Service Quality) and the Kano Model into the Quality Function Deployment (QFD) in the Clinic Midwife Ides that have decreased the number of patients since 2015-2018.  Data collection in the form of needs and desires of consumers (customer requirements) using a questionnaire derived from the five dimensions of SERVQUAL (Service Quality), there are tangible, reliability, assurance, responsiveness, and empathy as well as data collection technical characteristics (technical requirements) through interviews to the management of the Clinic Midwives Ides. Through a questionnaire, the consumer Clinic Midwife Ides can rate the level of importance (expectations) of each service attribute and evaluate the quality of current service delivery, and assess the level of satisfaction if these attributes are not available (Category dysfunctional Kano Model). In the questionnaire there are 22 attributes are valid and have reliability value 0,926 for the variable hope and 0,953 for the variable the fact the quality of service at this time. After that is done the calculation of the value of consumer satisfaction.  There are 10 attributes with the value of the satisfaction is negative. Having obtained the category for each attribute, then find the value of adjusted importance by multiplying the weight category of the canoe with the value of customer satisfaction and level of importance. Based on the results of the interview, there are 6 technical characteristics related to the customer needs to know the needs and desires of consumers of the Clinic Midwives Ides. Quality Function Deployment (QFD) is carried out using a matrix of House of Quality (HOQ) which is integrated with the Kano Model. In this study, the 3 attributes of customer requirements as well as the attributes of the technical responses that has a percentage rate of interest above the average and should be a priority of improving the quality of service. 
Co-Authors Dwi Putra, Aldy Gustian Putri, Fanisa Rochman, Arief Muhammad