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All Journal Buletin Ilmiah IMPAS
Lango, Alfetri N.P.
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Agriculture, Biological Sciences & Forestry

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Strategi Peningkatan Produk Emping Jagung Mahmud, Fadhilah; Nainiti, Selfius P.N.; Lango, Alfetri N.P.
Buletin Ilmiah Impas Vol 24 No 2 (2023): Volume 24 No.: 2 Edisi Juni 2023
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v24i2.12524

Abstract

Sinar 313 UKM is one of the industries engaged in the processing of corn chips. This industry needs to carry out a mature strategy and development for the survival of the agro-industry in the future. This is done bearing in mind that in the future the competition will be very tight. The development of MSME agro-industry is largely determined by factors including internal and external. This research uses descriptive analysis method with the process of collecting data through observation and interviews. Meanwhile, to find out the strategy used in SMEs in this study is a SWOT analysis with IFAS and EFAS calculations to determine the strategy to be taken. Furthermore, the data is processed by comparing the level of agreement relative to each other, so that the value of the factors that influence the processed corn is known. The results of this study indicate that there are 10 strategic items that support the productivity of corn chips in Sinar 313 UKM. Some of them are capacity optimization, enlarged market share, intensification of online sales through social media, efficiency, improving production technology, etc. While the obstacles found in this study include the lack of supply of raw materials, weather, inadequate promotion, lack of skilled workforce, and low government attention.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN CABAI RAWIT (Capsicum Frutescens) Asa, Nelci Agustina; Adar, Damianus; Lango, Alfetri N.P.; Suek, Johanna
Buletin Ilmiah Impas Vol 25 No 2 (2024): Volume 25 No.: 2 Edisi Juni 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i2.17676

Abstract

This research aims to determine the characteristics of consumers of Small chili and determine the factors that influence demand forrawit chili .This research method includes 45 samples taken using random sampling techniques (randomly). The data used in this research comes from primary and secondary data. Data collection was carried out by direct interviews with respondents using questionnaires. Data were analyzed using multiple linear regression analysis as results and processed using the SPSS 27 program. The research results show that most of the frequency of consumers buying small chili at the Kasih Naikoten market is for closer reasons, with a purchase volume of 1 kilogram to 5 kilograms for consumption and also for trading (stalls). Simultaneous test (F test) shows that all variables together, including price of small chili (X1), consumer income (X2), taste (X3), number of family members (X4), education (X5) and age (X6), have an influence on interest in small chili in Naikoten I Subdistrict. The results of this test are supported by an R2 value of 0.833 or 83,3%, which shows that most of the variation in interest in small chili can be explained by all the variables mentioned. Meanwhile, 17,7% was possibly influenced by additional variables not discussed in this study. The partial test (t test) shows that the variables price of small chili(X1), taste (X3) and number of family members (X4) have a significant effect on demand for small chili in Naikoten I Subdistrict. However, the variables consumer income (X2), education (X5 ) and age (X6) do not have a significant effect on demand for small chili in Naikoten I Village.
Co-Authors Adar, Damianus Asa, Nelci Agustina Mahmud, Fadhilah Nainiti, Selfius P.N. Suek, Johanna