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All Journal JURNAL PENDIDIKAN TAMBUSAI MDP Student Conference
Rahmawati, Titi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Journal : MDP Student Conference

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"Win & Lose": Rivalitas Media Sosial Vs E-Commerce Imelda, Rossa Amelia; Amellia, Rizqi; Astuti, Dina Dwi; Defira, Bela Dwi; Azis, Deni Ibnu; Rahmawati, Titi
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7204

Abstract

This study aims to determine the advantages and disadvantages by comparing the use of Social Media TikTok Shop vs E-Commerce Shopee. This research was conducted from November 2023 to January 2024 using the literature study method. The observed varia;bles include product prices, features, discount & cashback vouchers, payment methods, packaging & shipping, and reviews. The results showed that Shopee E-Commerce is superior to Tiktok Shop Social Media because Shopee has more complete features, there are many discount vouchers, cashback, payment methods, and delivery service options. Shopee also has its own grouping of goods, there is proof of delivery photos, and when the buyer gives a review, they will get feedback in the form of shopee coins that can be redeemed at checkout. This research also produces a ven diagram of community expectations from the seller and buyer side of TikTok Shop social media and Shopee E-Commerce.
Sistem Kepercayaan Tokopedia dalam Meningkatkan Pembelian Pelanggan Firmanysah, Wahyu; Ghibran, Maulana; A'isyah, Siti; Anisyah, Siti; Rengganih, Riri; Rahmawati, Titi
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7233

Abstract

This study aims to analyze customer confidence in purchasing decisions with purchase interest as an intervening variable in Tokopedia E-Commerce. This type of research is qualitative using the literature study method. The result of this study is that customer trust has a positive effect on purchasing decisions with purchase interest as an intervening variable in tokopedia E-Commerce and efforts made by tokopedia to increase customer trust.
Co-Authors A'isyah, Siti Aeni, Kartika Nurul Amellia, Rizqi ANISYAH, SITI Astuti, Dina Dwi Azis, Deni Ibnu Defira, Bela Dwi Firmanysah, Wahyu Ghibran, Maulana Imelda, Rossa Amelia Rengganih, Riri Wulandari, Hilda Kumala