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Muttaqijn, Muhammad Imam
(SCOPUS ID: 57210971261) Program Pasca Sarjana Magister Manajemen, Universitas Muhammadiyah Tangerang
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : Prosiding Simposium Nasional Multidisiplin (SinaMu)

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ANALISIS SISTEM INFORMASI ONLINE BOOKING DAN FEEDBACK PADA PUBLIC RELATIONSHIP PT. ROSALIA INDAH Bambang Ary Hanjono; Muhammad Imam Muttaqijn
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.527 KB) | DOI: 10.31000/sinamu.v4i1.7928

Abstract

Penelitian ini bertujuan untuk menganalisis peranan sistem informasi online booking dan feedback mempengaruhi keputusan manajemen dalam memperbaiki kinerja perusahaan untuk mencapai visi perusahaan. Metode penelitian adalah menggunakan metode kualitatif, teknik pengumpulan data dengan observasi, wawancara, dokumentasi dan tiangulasi. Penelitian dilakukan di lingkungan Kecamatan Pamulang dengan sample 3 (tiga) perusahaan otobis besar, yaitu PT. Primajasa, PO. Haryanto dan PT. Rosalia Indah. Teknik analisis data dengan reduksi data, penyajian data dan menarik kesimpulan. Hasil penelitian bahwa penggunaan sistem informasi Online Booking merupakan strategi pemasaran PT. Rosalia Indah guna menggaet calon pelanggan/penumpang. Sales Promotion dan Personal Selling menjadi kekuatan perusahaan dalam memperkenal sistem informasi ini, Feedback pelanggan menjadikan hubungan antara perusahaan dan pelanggan menjadikan kedekatan secara psikologis atau bisa disebut Public Relationship yang baik dan menjadi kekuatan perusahaan dalam memperbaiki, meningkatkan, memperbesar pelayanaan perusahaan terhadap pelanggannya pada akhirnya mempengaruhi peningkatan penumpangKeywords: Sistem Informasi Online Booking, Feedback, Public RelationshipThis study aims to analyze the role of online booking and feedback information systems influencing management decisions in improving company performance to achieve the company's vision. The research method is to use qualitative methods, data collection techniques with observation, interviews, documentation and simulation. The research was conducted in Pamulang District with a sample of 3 (three) large bus companies, namely PT. Primajasa, PO. Haryanto and PT. Beautiful Rosalia. Data analysis techniques with data reduction, data presentation and drawing conclusions. The results of the study show that the use of the Online Booking information system is a marketing strategy for PT. Rosalia Indah to attract potential customers/passengers. Sales Promotion and Personal Selling are the company's strengths in introducing this information system, Customer feedback makes the relationship between the company and the customer create psychological closeness or can be called a good Public Relationship and becomes the company's strength in improving, increasing, enlarging the company's services to its customers which ultimately affect passenger increaseKeywords : Online Booking Information System, Feedback, Public Relationship
Co-Authors Agus Wahyudi Ajeng Putri Cahyani Bambang Ary Hanjono Een Unaenah Erdhita Oktrifianty Fiki Nurul Latifah Firdaus, Moh. Iqbal Husnul Umary Intan Pandini Muhammad Imam Muttaqijn Nur Latifah Nurul Fizia Saiful Haq Soeparto Soeparto Tri Endi Ardiansyah Yulistiyono, Agus Yuni Erma Ermawati