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All Journal IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Rudence: Rural Development for Economic Resilience
Fahrul Riza
Program Studi Manajemen, Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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“MARKETING 101: TIKTOK MARKETING FOR YOUR BUSINESS” DI ALFALAND GROUP INDONESIA Riza, Fahrul
Business Management Journal Vol 18, No 1 (2022): BUSINESS MANAGEMENT JOURNAL
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3389

Abstract

The use of social media as a tool to support business activities is increasingly popular among companies. The survey from AppAnnie claims that TikTok has become the most downloaded social media since 2018 replacing Instagram. Its algorithmic ability to catch user preferences and short content duration make TikTok an attractive social media to various age segments. This community service activity entitled " Marketing 101: TikTok Marketing for Business " was carried out collaboratively between the Bunda Mulia University Management Study Program and Alfaland Group, a company that is engaged in the property management sector. The implementation of Community Activity Restrictions (PPKM) is a serious challenge for the service company to maintain their revenue. The purpose of this activity is to provide training to employees of the operational and marketing division of PT Alfaland about how to use TikTok as a marketing tool. The training was conducted online and was attended by employees from branches located across provinces in Indonesia. The training materials presented included: an introduction to the TikTok application and measurement tools to monitor the effectiveness of marketing. The output of this service was the production of creative content created by participants to market products and services from Alfa-land; increasing the creativity of employees, especially the operational and marketing divisions in marketing services from AlfaLand. Feedback received from employees related to using the TikTok application for marketing includes flexible cost control; can monitor the viewer in real-time; audience targeting, and monitoring feedback from customers.
MARKETING TRAINING FOR ALFALAND GROUP EMPLOYEES: USING TIKTOK AS A MARKETING TOOL Fahrul Riza; Lanang Diayudha; Ongky Alex Sander; Oktafalia Marisa Muzammil; Tannia; Andreas Wijaya; Danny Santoso
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i3.27

Abstract

Companies are increasingly turning to social media as a tool to support their commercial activities. According to AppAnnie's poll, TikTok has surpassed Instagram as the most downloaded social media app since 2018. TikTok appeals to people of all ages because of its algorithmic capacity to detect user preferences and short content duration. The Bunda Mulia University Management Study Program and Alfaland Group, a company that specialises in property management, collaborated on this community service activity titled "Marketing 101: TikTok Marketing for Business." The service firm faces a major revenue difficulty as a result of the adoption of Community Activity Restrictions (PPKM). The goal of this activity is to encourage employees from PT Alfaland's operational and marketing divisions how to use TikTok as a marketing tool. Employees from branches around Indonesia took part in the training, which was delivered entirely online. The training materials included an introduction to the TikTok application as well as measurement tools for tracking marketing effectiveness. This service resulted in the creation of creative content by participants to promote Alfa-land products and services, as well as an increase in staff creativity, particularly in the operational and marketing divisions, in marketing services from AlfaLand. Employee input on using the TikTok application for marketing included flexible cost control, the ability to watch the viewer in real time, audience targeting, and tracking customer feedback.
Analysis of the Viability of Fiscal and Monetary Policies on the Recovery of Household Consumption Expenditures Because of the Covid-19 Pandemic Fahrul Riza; William Wiriyanata
Jambura Equilibrium Journal Vol 3, No 1 (2021): Vol 3. No. 1. January 2021
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v3i1.10166

Abstract

The Covid-19 outbreak disrupted economic activity in almost all countries. The Indonesian economy entered a recession phase as a result of the continued contraction in economic growth in the second and third quarters of 2020. According to Keynesian economic theory, the combination of fiscal policy and monetary policy was more effective in recovering the economy from the crisis, this study aims to measure the effect of government spending, money supply, inflation and interest rates on aggregate household consumption expenditure. This study used a quantitative method, using monthly time series data from January 2015 to December 2020. The data were analyzed using the Vector Error Correction Model (VECM). The results show that government spending has a negative impact on household aggregate expenditure in the long run meanwhile interest rate has a positive impact on household consumption expenditure. Inflation do not affect aggregate household consumption expenditure, both in the short and long term. The results of the analysis are useful for evaluating the policies taken by the government to overcome the economic crisis due to the spread of the Covid-19 outbreak. The government increases aggregate expenditure to cover the decline in household aggregate consumption expenditure due to a decrease in household real income. Then expansionary monetary policy in the long run will increase aggregate demand. Therefore, the Ministry of Finance together with Bank Indonesia needs to design other policies that will have a positive impact on economic recovery in the short term. This study has not included other macro indicators that affect household consumption expenditures such as unemployment, taxes and the household marginal propensity to saving (MPS). Keywords: Household Aggregate Expenditure; Government Expenditure; Inflation; VECM
The Impact of Covid-19 on The Effect Multiplier on The Household Consumption Function in Jakarta Fahrul Riza; Michael Christianto Leonardo
Jambura Equilibrium Journal Vol 3, No 2 (2021): Vol 3. No. 2. July 2021
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v3i2.10495

Abstract

The purpose of this study is to examine the effect of a decrease in aggregate income, due to activity restrictions during the Covid-19 pandemic, on household consumption expenditure in Jakarta. The research model is based on the Absolute and Permanent income hypothesis, to see the long-term and short-term effects of changes in income on consumption expenditure. The research method is quantitative by using annual data on consumption expenditure and income at current prices for the period 2003 to 2020. The analysis model uses OLS and ECM regression. The results showed that income has a significant effect on the equation of the short-run and long-run consumption function. The short-term income crisis has an impact on the increase in the multiplier coefficient. In the short term there will also be an adjustment in consumption expenditures, according to what is postulated in the permanent income hypothesis. This indicates that in the short term expansionary fiscal policy is effective in increasing aggregate household consumption expenditure. Further research suggests adding the inflation variable as a proxy for economic conditions. Keywords: Absolute Income Hypothesis, Permanent Income Hypothesis, Household Consumption Expenditures, National Income, Multiplier.
Faktor-Faktor yang Mempengaruhi Tingkat Stock Returns pada Perusahaan Subsektor Otomotif dan Komponen yang terdaftar di Bursa Efek Indonesia Periode 2015-2018 Fahrul Riza; Wahyudi Sudibyo
Journal of Business & Applied Management Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i1.2132

Abstract

This study aims to examine the effect of profitability ratios (NPM and ROA), leverage ratios (DAR) and market ratios (PER and PBV) on stock returns of automotive subsector companies and components listed on the Indonesian Stock Exchange during 2015-2018, with firm size as a control variable. A total of 12 companies met the requirements to become a research sample determined purposively. Data were analyzed using panel data regression models using Eviews 8. The findings are partially ROA, NPM has a positive and significant effect, PER and DAR have a negative and significant effect while PBV does not have a significant effect on stock returns. Automotive and component sub sector companies have high average leverage ratios compared to other sectors. Stock Return, Net Profit Margin (NPM), Return on Asset (ROA), Debt to Equity Ratio (DER), Price to Book Value (PBV), Price Earning Ratio (PER). Keyword; Stock Return,Net Profit Margin (NPM), Return on Asset (ROA), Debt to Equity Ratio (DER), Price to Book Value (PBV), Price Earning Ratio (PER). ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh dari rasio profitabilitas (NPM dan ROA), rasio solvabilitas(DAR) dan rasio pasar (PER dan PBV) dan variabel kontrol ukuran perusahaan terhadap return saham perusahaan subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia periode 2015-2018 yang berjumlah 12 Perusahaan.Penentuan jumlah sampel menggunakan teknikpurposive sampling. Metode analisis data yang digunakan adalah regresi data paneldengan menggunakan Eviews 8. Temuan yang diperoleh dari hasil pengujian adalah secara parsial ROA, NPM memiliki pengaruh yang positif dan signifikan, PER dan DAR memiliki pengaruh yang negatif dan signifikan sedangkan PBV tidak memiliki pengaruh yang signifikan terhadap return saham. Perusahaan sub sektor otomotif dan komponen rata-rata memiliki rasio solvabilitas yang tinggi disbanding sektor lainnya. Penelitian selanjutnya disarankan untuk menambah variabel tingkat bunga pinjaman ke dalam model regresi.
STRESS MANAGEMENT (HOW TO TURN STRESS INTO HIGH PRODUCTIVITY) Fahrul Riza; Lanang Diayudha; Andreas Wijaya; Tannia Tannia; Rudy Santosa Sudirga
Jurnal Pengabdian dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v5i1.2720

Abstract

ABSTRACT                 Stress Management (How To Turn Stress Into High Productivity). If you are living with high level of stress, you are putting your entire well-being at risk. It narrows your ability to think clearly, function effectively, and enjoy life. It may seem that there is nothing you can do about stress. Effective stress management help you break the hold stress has on your life, so you can be happier, healthier, and more productive. The ultimate goal is a balanced life, with time for work, relationships, rileksation and fun, and the resilience to hold up under pressure and meet challenges head on. Stress management starts with identifying the sources of stress in your life, this isn’t as straightforward as it sounds. While it’s easy to identify major stressors such as changing jobs, moving, or going through a divorce, pinpointing the sources of chronic stress can be more complicated. It’s all too easy to overlook how your own thoughts, feelings, and behaviors contribute to your everyday stress levels.A stress journal can help you identify the regular stressors in your life and the way you deal with them. Each time you feel stressed, keep track of it in your journal or use a stress tracker on your phone. The following stress management tips in this article can help you to overcome the stress in your life.
PENGARUH INVESTMENT OPPORTUNITY SET TERHADAP NILAI PERUSAHAAN DENGAN MEDIASI KEBIJAKAN DEVIDEN [Studi Empiris pada Emiten yang Tergabung dalam Index LQ45] Billy Dharmawan; Fahrul Riza
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.212 KB) | DOI: 10.30813/bmj.v15i1.1564

Abstract

This study l examine whether IOS and dividend policy have a positive direct effect on firm value, and whether dividend policy mediates the indirect influence of IOS on firm value on companies incorporated in LQ45. Pooled Least Squares analysis method was used. IOS was  proxied with MVBVE, and dividend policy as a mediating variable was proxied with DPR. Firm value was  proxied with  Price Earning Ratio (PER). The samples taken were 27 companies from the population, namely companies incorporated in the LQ 45 index. The samples were chosen purposely, namely companies that were consistently in the LQ 45 index group for three consecutive years (2015-2017). Investment Opportunity Set has a significant positive effect on Company Value. Dividend policy has a significant positive effect on Corporate Value and dividend policy mediates partially the effect of no IOS on firm valueKeywords:  Investment Opportunity Set, Devidend Payout Ratio, Firm Value
Pengaruh Dana Pihak Ketiga dan Kekuatan Perusahaan Terhadap Harga Saham yang Dimoderasi oleh Risiko Keuangan Yogaswara Tetra Putra; Fahrul Riza
Business Management Journal Vol 17, No 2 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i2.2951

Abstract

This research was aimed to examine the effect of third party fund, firm’s strength (F-Score) moderated by financial distress (Z-Score) on the stock prices in banking sector throughout Covid-19 pandemic in Indonesia. The analysis used an independent variable of firm’s strength (F-Score), the control variable is third party fund, the moderating variable is financial distress (Z-Score). The dependent variable is stock prices. The sample of this research are firm’s financial report statement from listed company on Indonesian Stock Exchange. The sample was conducted by purposive sampling method and the sample as much 40 listed company and the statistical methode used was panel data analysis. The result of this research showed that firm’s strength didn’t significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund didn’t significantly affect stock prices. This research used only samples from Indonesian Stock Exchange over pandemic covid-19 in Indonesia at the year of 2020. Further research could expand this research by doing it on another sector with another circumstances like corporate’s obligation or any other corporate’s action or using another variable such as debt to capital.
Meningkatkan Curiosity Untuk Menghasilkan Inovasi Di Dalam Pekerjaan Fahrul Riza; Lanang Diayudha; Tannia Tannia; Andreas Wijaya
IKRA-ITH ABDIMAS Vol 5 No 1 (2022): IKRAITH-ABDIMAS No 1 Vol 5 Maret 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.382 KB)

Abstract

Perkembangan teknologi yang cepat membuat persaingan bisnis semakin ketat. Daur hidupproduk/layanan semakin singkat, perusahaan harus sering mengeluarkan produk/layanan inovatifagar tetap dapat bertahan. Perusahaan adalah kumpulan dari sumber-sumber daya yang dapatdieksplorasi untuk menghasilkan produk/layanan inovatif dan dieksploitasi untuk menghasilkankeuntungan. Karyawan dengan beragam pengetahuannya merupakan sumberdaya yang palingberharga yang dimiliki oleh perusahaan. Namun pengetahuan tersebut tidak akan muncul kepermukaan apabila perusahaan tidak dapat memperdayakannya. Memiliki kemampuan untukmembangkitkan rasa ingin tahu (curiosity) karyawan merupakan salah satu kapabilitas yang perludimiliki oleh manajemen perusahaan untukmeningkatkan kuantitas inovasi dari internal. Kegiatanpengabdian masyarakat bertujuan untuk mendorong para karyawan untuk memiliki curiosity didalam pekerjaan yang dijalaninya. Kegiatan ini dilaksanakan bekerjasama dengan para karyawandan manajer dari PT. Alfaland menggunakan metode workshop secara daring. Hasil dari kegiatanadalah karyawan memahami bahwa untuk memiliki rasa ingin tahu yang tinggi harus dimulai darimenyukai pekerjaan dan menganggap bekerja sebagai melakukan sebuah kesenangan sehinggaide kreatif dapat muncul.
PELATIHAN MENINGKATKAN PRODUKTIVITAS DAN KREATIVITAS PADA KARYAWAN TRANS RETAIL Liem Bambang Sugiyanto; Fahrul Riza; Michael Christianto
Jurnal Abdimas Bina Bangsa Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v3i2.234

Abstract

The purpose of this activity is to establish synergy between universities and corporations in sharing knowledge to produce creative and productive human resources. The method of community service activities is carried out through webinars. The activity was attended by 173 employees of various levels from the operational division of Trans Retail Indonesia. The results of the activity evaluation showed that participants felt they had benefited from this activity, such as adding knowledge after being busy with routines every day, feeling that they had new energy to continue their education. The four elements of the assessment which consist of educative, objective, accountable and transparent get the above responses well
Co-Authors Billy Dharmawan Danny Santoso Diayudha, Lanang Michael Christianto Michael Christianto Leonardo Muzammil, Oktafalia Marisa Rudy Santosa Sudirga Sander, Ongky Alex Sugiyanto, Liem Bambang Tannia, Tannia Victor Pascalis Gazali Wahyudi Sudibyo Wijaya, Andreas William Wiriyanata Yogaswara Tetra Putra