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All Journal Jurnal Pengabdian dan Kewirausahaan Rudence: Rural Development for Economic Resilience
Muzammil, Oktafalia Marisa
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MARKETING TRAINING FOR ALFALAND GROUP EMPLOYEES: USING TIKTOK AS A MARKETING TOOL Fahrul Riza; Lanang Diayudha; Ongky Alex Sander; Oktafalia Marisa Muzammil; Tannia; Andreas Wijaya; Danny Santoso
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i3.27

Abstract

Companies are increasingly turning to social media as a tool to support their commercial activities. According to AppAnnie's poll, TikTok has surpassed Instagram as the most downloaded social media app since 2018. TikTok appeals to people of all ages because of its algorithmic capacity to detect user preferences and short content duration. The Bunda Mulia University Management Study Program and Alfaland Group, a company that specialises in property management, collaborated on this community service activity titled "Marketing 101: TikTok Marketing for Business." The service firm faces a major revenue difficulty as a result of the adoption of Community Activity Restrictions (PPKM). The goal of this activity is to encourage employees from PT Alfaland's operational and marketing divisions how to use TikTok as a marketing tool. Employees from branches around Indonesia took part in the training, which was delivered entirely online. The training materials included an introduction to the TikTok application as well as measurement tools for tracking marketing effectiveness. This service resulted in the creation of creative content by participants to promote Alfa-land products and services, as well as an increase in staff creativity, particularly in the operational and marketing divisions, in marketing services from AlfaLand. Employee input on using the TikTok application for marketing included flexible cost control, the ability to watch the viewer in real time, audience targeting, and tracking customer feedback.
MANAJEMEN KOMUNIKASI DAN INTERPRETASI DIRI SEBAGAI PEMBEKALAN DUNIA KERJA (SMK YADIKA – JAKARTA) Oktafalia Marisa Muzammil; Janny Rowena; Andreas Wijaya
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i1.2077

Abstract

According to surveyd had been done from (BPS), the number of unemployed people in Indonesia as of August 2018 reaching 7,000,000 people. This figure is equivalent to 5.34% of the total workforce in Indonesia, which is 131,010,000 people. The number of job vacancies always prioritizes the good educational background, the data had been shown: most absorbed graduates are graduate and postgraduate graduates, and professions while the lowest percentage of employment is secondary school graduates. Therefore at this time community services made a theme to providing communication and self-interpretation as a briefing for the world of work will be held in (SMK Yadika - Jakarta). Total sample of 125 students were collected in this session an being divided into two groups in this activity. The method used is the development of Laswell's theory through 5 main stages. The first session will be given direction by the lecturers on communication management starting from the definition, development, and implementation, which is then followed by a role play session. The second session, continued with interviews between students and lecturers. Through this interview session students are given directions on how to communicate well. At the end of the session the students were given one chance to do a review to meet a good interview standard. Based on the results, the participants could see that the students responded actively and enthusiastically in this activity. Keywords: Lasswell Communication Model, Interview Method, Self Interpretation
Co-Authors Danny Santoso Diayudha, Lanang Fahrul Riza Rowena, Janny Sander, Ongky Alex Tannia, Tannia Wijaya, Andreas