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All Journal IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Rudence: Rural Development for Economic Resilience
Fahrul Riza
Program Studi Manajemen, Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Business Management Journal Program Studi Manajemen

 1 
“MARKETING 101: TIKTOK MARKETING FOR YOUR BUSINESS” DI ALFALAND GROUP INDONESIA Riza, Fahrul
Business Management Journal Vol 18, No 1 (2022): BUSINESS MANAGEMENT JOURNAL
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3389

Abstract

The use of social media as a tool to support business activities is increasingly popular among companies. The survey from AppAnnie claims that TikTok has become the most downloaded social media since 2018 replacing Instagram. Its algorithmic ability to catch user preferences and short content duration make TikTok an attractive social media to various age segments. This community service activity entitled " Marketing 101: TikTok Marketing for Business " was carried out collaboratively between the Bunda Mulia University Management Study Program and Alfaland Group, a company that is engaged in the property management sector. The implementation of Community Activity Restrictions (PPKM) is a serious challenge for the service company to maintain their revenue. The purpose of this activity is to provide training to employees of the operational and marketing division of PT Alfaland about how to use TikTok as a marketing tool. The training was conducted online and was attended by employees from branches located across provinces in Indonesia. The training materials presented included: an introduction to the TikTok application and measurement tools to monitor the effectiveness of marketing. The output of this service was the production of creative content created by participants to market products and services from Alfa-land; increasing the creativity of employees, especially the operational and marketing divisions in marketing services from AlfaLand. Feedback received from employees related to using the TikTok application for marketing includes flexible cost control; can monitor the viewer in real-time; audience targeting, and monitoring feedback from customers.
PENGARUH INVESTMENT OPPORTUNITY SET TERHADAP NILAI PERUSAHAAN DENGAN MEDIASI KEBIJAKAN DEVIDEN [Studi Empiris pada Emiten yang Tergabung dalam Index LQ45] Billy Dharmawan; Fahrul Riza
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.212 KB) | DOI: 10.30813/bmj.v15i1.1564

Abstract

This study l examine whether IOS and dividend policy have a positive direct effect on firm value, and whether dividend policy mediates the indirect influence of IOS on firm value on companies incorporated in LQ45. Pooled Least Squares analysis method was used. IOS was  proxied with MVBVE, and dividend policy as a mediating variable was proxied with DPR. Firm value was  proxied with  Price Earning Ratio (PER). The samples taken were 27 companies from the population, namely companies incorporated in the LQ 45 index. The samples were chosen purposely, namely companies that were consistently in the LQ 45 index group for three consecutive years (2015-2017). Investment Opportunity Set has a significant positive effect on Company Value. Dividend policy has a significant positive effect on Corporate Value and dividend policy mediates partially the effect of no IOS on firm valueKeywords:  Investment Opportunity Set, Devidend Payout Ratio, Firm Value
Pengaruh Dana Pihak Ketiga dan Kekuatan Perusahaan Terhadap Harga Saham yang Dimoderasi oleh Risiko Keuangan Yogaswara Tetra Putra; Fahrul Riza
Business Management Journal Vol 17, No 2 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i2.2951

Abstract

This research was aimed to examine the effect of third party fund, firm’s strength (F-Score) moderated by financial distress (Z-Score) on the stock prices in banking sector throughout Covid-19 pandemic in Indonesia. The analysis used an independent variable of firm’s strength (F-Score), the control variable is third party fund, the moderating variable is financial distress (Z-Score). The dependent variable is stock prices. The sample of this research are firm’s financial report statement from listed company on Indonesian Stock Exchange. The sample was conducted by purposive sampling method and the sample as much 40 listed company and the statistical methode used was panel data analysis. The result of this research showed that firm’s strength didn’t significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund didn’t significantly affect stock prices. This research used only samples from Indonesian Stock Exchange over pandemic covid-19 in Indonesia at the year of 2020. Further research could expand this research by doing it on another sector with another circumstances like corporate’s obligation or any other corporate’s action or using another variable such as debt to capital.
Co-Authors Billy Dharmawan Danny Santoso Diayudha, Lanang Michael Christianto Michael Christianto Leonardo Muzammil, Oktafalia Marisa Rudy Santosa Sudirga Sander, Ongky Alex Sugiyanto, Liem Bambang Tannia, Tannia Victor Pascalis Gazali Wahyudi Sudibyo Wijaya, Andreas William Wiriyanata Yogaswara Tetra Putra