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All Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi Jurnal Abdi Insani Jurnal Abdiraja
Nur Qoudri Wijaya
Program Studi Manajemen, Universitas Wiraraja
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Performance : Jurnal Bisnis dan Akuntansi

 1 
PENERAPAN MARKETING MIX UNIVERSITAS WIRARAJA DALAM UPAYA MENINGKATKAN MINAT MAHASISWA BARU Nur Qoudri Wijaya
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 2 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.278 KB) | DOI: 10.24929/feb.v8i2.616

Abstract

The development of science and technology requires people to make the changes so that they can keep abreast of the times. The role of knowledge is significant for any society that wants to improve its ability to follow the competitive rivalry in the multidimensional crisis. Thus, Wiraraja University as a Higher Education institution has a task that is noteasy, it needs a good management system. This is so that educational institutions become one of the services in the field of education that has contributed to the development of the Nation and State. This research aims to analyzes the factors supporting and inhibiting factors as well as the concept of Marketing Mix to increase interest in new students at the University Wiraraja Sumenep. This research is descriptive quantitative research, the technique used in data collection are interviews, observation, Documentation and the questionnaire.The results of the group of dataare analyzed using methodsForce Field Analysis. Marketing Mix in the University Wiraraja in an effort to increase student interest in new approaches 7 P yaituProduct (products), Price (price), people (human resources), Place (location / place), Promotion (promotion), Physical Evidence (Physical Infrastructure) , Proces (Service) has not run optimally. Need for strategy development to increase interest in new students, skill soft equip the students, increased educational qualifications for lecturers, do not raise the cost of education, the provision of entrepreneurial provision for students. And to increase the number of new students is required new student recruitment agency aims to increase the number of new students.
RELIABILITY, RESPONSIVENESS, DAN EMPHATY TERHADAP KEPUASAN KONSUMEN MALL PELAYANAN PUBLIK DI KABUPATEN SUMENEP Nur Qoudri Wijaya; Ahmad Ghufrony; Raudatunnisah -
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 11 No 2 (2021): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v11i2.1603

Abstract

The problem examined in this thesis is that there are problems that need to be repaired and improved such as the building used does not cover the number of companies in it so that on certain days many consumers still lack seats in the waiting room, as for another thing, the parking spae provided is not very wide so disturbing the public facilities in the parking area of the town square of Sumenep. Therefore, to find out more about the service quality of public service Malls in Sumenep district, the researchers conducted research with the title of service quality (Reliability (X1), Responsiveness (X2), and Emphaty (X3) ) on consumer satisfaction in Public Service Mall in Sumenep Regency. In answering these problems, researches used purposive sampling method, namely the method of determining the sample with certain considerations. The results of the researcher show that the variables of Reliability (X1), Responsiveness (X2), and Emphaty (X3) have a significant effect on customer satisfaction in order to improve the quality of service and the comfort of the community while at the Public service Mall in Sumenep Regency.
Co-Authors Ahmad Ghufroni Ahmad Ghufrony Mar'a Elthaf Ilahiyah Mohammad Herli Nurdody Zakki Raudatunnisah - Syaiful Anwar Unsul Abrar