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All Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi Jurnal Abdi Insani Jurnal Abdiraja

Nur Qoudri Wijaya

Program Studi Manajemen, Universitas Wiraraja

Author-ID : 1119532

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Pengaruh Job Insecurity Terhadap Turnover Intention Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada Karyawan Pt. Mitra Madura Dharma Abadi Unsul Abrar; Syaiful Anwar; Nur Qoudri Wijaya
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 7, No 2 (2021)
Publisher : Universitas Muhammadiyah Jember

The development of an increasingly advanced era requires every profit organization or company to always compete tightly with several aspects that are owned internally, for example, in the aspect of human resources, they must always adapt to technological developments, so from several phenomena that occur in a company, this research ends. raised various important issues in the company's performance in terms of human resources such as job insecurity in several companies which can have an impact on the performance and turnover intention of the human resources themselves so that there needs to be organizational commitment within the company, of course with some policies and solutions from the company management . This research was conducted by a method in accordance with the observations in the field, including by lifting the intervening variable organizational commitment that can only be used in quantitative research approach path analysis method, data were obtained from filling the questionnaire that has been distributed to the employees in PT. Madura Dharma Abadi Partners. The results of the study concluded that the job insecurity variable can have a direct effect on turnover intention and can also have an indirect effect through the organizational commitment variable with a significant level of 10%, the magnitude of the direct effect is 0.704 while the magnitude of the indirect effect must be calculated by multiplying the indirect coefficient (0.023). ) x (0.089) = 0.002047. Therefore, the results obtained are the direct effect is higher than the indirect effect

PENGELOLAAN MANAJEMEN USAHA DAN PEMASARAN ELEKTRONIK “PELAKU USAHA GULA MERAH DI DESA GRUJUGAN KECAMATAN GAPURA” Ahmad Ghufroni; Nurdody Zakki; Nur Qoudri Wijaya
Jurnal ABDIRAJA Vol 3 No 2 (2020): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v3i2.906

Kegiatan program pengabdian masyarakat dari Lembaga Pengabdian Pada Masyarakat (LPPM) Universitas Wiraraja ini bertujuan untuk melakukan Pembinaan Pengelolaan Manajemen Usaha dan pemasaran Elektronik pada Pelaku Usaha Gula Merah di Desa Grujugan Kecamatan Gapura. Kegiatan pengabdian masyarakat ini melibatkan pelaku usaha gula merah yang akan menjadi Mitra pengabdian masyarakat. Pengabdian masyarakat ini dilaksanakan selama 6 (enam) bulan dengan target luaran utama adalah publikasi jurnal ilmiah pengabdian masyarakat, peningkatan wawasan dan keterampilan serta pemasaran produk gula merah dengan menggunakan media elektronik. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah pendekatan partisipatif, pendekatan kognitif, pendekatan afektif dan pendekatan keterampilan dan tahapan tahapan yang digunakan adalah persiapan, investigasi, transformasi. Incubation, verification, implementation, evaluasi, pengembangan secara bertahap yang dimulai dengan Plan, do, action, check. Selanjutnya para mitra sudah mampu menggunakan media elektronik sarana promosi dan pemasaran usaha gula merah.

Peran Copywriter Dalam Pembuatan Konten Sebagai Sarana Media Informasi Digital Pada Dinas Kominfo Sumenep Nur Qoudri Wijaya; Syaiful Anwar; Unsul Abrar
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 8, No 1 (2022)
Publisher : Universitas Muhammadiyah Jember

Di era digitalisasi saat ini media sosial menjadi kekuatan dalam penyebaran informasi dalam rangka mempengaruhi dan mengajak dalam melakukan tindakan sesuai kehendak penyebarnya. Dalam rangka menciptakan komunikasi public yang baik pemerintah daerah khususnya Kabupaten Sumenep dalam hal ini Dinas Kominfo Kabupaten Sumenep memanfaatkan media social (Instagram dan Facebook) dengan menampilkan konten-konten yang komunikatif dan informatif kepada masyarakat khususnya di Kabupaten Sumenep. Dalam membuat Copywriting dibutuhkan orang – orang yang menulis dan merangkai kata – kata disebut juga Copywriter. Tak hanya sekedar menulis tapi juga seorang copywriter harus mampu mengolah kata dan kalimat agar lebih menarik dan dapat menarik perhatian konsumen. Di Masa pandemic covid 19 saat ini Dinas Kominfo Kabupaten Sumenep cukup aktif dalam membuat Copywriting yang sifatnya berupa pengumuman, himbauan dan ajakan kepada masyarakat di Kabupaten Sumenep sebagai sarana komunikasi. Dibalik copywriting yang dibuat oleh Dinas Kominfo Kabupaten Sumenep ada ada konten creator dan copywriter yang inovatif. Oleh karena itu peneliti tertarik untuk meneliti sejauh mana peran copywriter dalam pembuatan konten sebagai sarana media informasi digital pada dinas kominfo sumenep

PENERAPAN MARKETING MIX UNIVERSITAS WIRARAJA DALAM UPAYA MENINGKATKAN MINAT MAHASISWA BARU Nur Qoudri Wijaya
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 2 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

The development of science and technology requires people to make the changes so that they can keep abreast of the times. The role of knowledge is significant for any society that wants to improve its ability to follow the competitive rivalry in the multidimensional crisis. Thus, Wiraraja University as a Higher Education institution has a task that is noteasy, it needs a good management system. This is so that educational institutions become one of the services in the field of education that has contributed to the development of the Nation and State. This research aims to analyzes the factors supporting and inhibiting factors as well as the concept of Marketing Mix to increase interest in new students at the University Wiraraja Sumenep. This research is descriptive quantitative research, the technique used in data collection are interviews, observation, Documentation and the questionnaire.The results of the group of dataare analyzed using methodsForce Field Analysis. Marketing Mix in the University Wiraraja in an effort to increase student interest in new approaches 7 P yaituProduct (products), Price (price), people (human resources), Place (location / place), Promotion (promotion), Physical Evidence (Physical Infrastructure) , Proces (Service) has not run optimally. Need for strategy development to increase interest in new students, skill soft equip the students, increased educational qualifications for lecturers, do not raise the cost of education, the provision of entrepreneurial provision for students. And to increase the number of new students is required new student recruitment agency aims to increase the number of new students.

RELIABILITY, RESPONSIVENESS, DAN EMPHATY TERHADAP KEPUASAN KONSUMEN MALL PELAYANAN PUBLIK DI KABUPATEN SUMENEP Nur Qoudri Wijaya; Ahmad Ghufrony; Raudatunnisah -
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 11 No 2 (2021): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v11i2.1603

The problem examined in this thesis is that there are problems that need to be repaired and improved such as the building used does not cover the number of companies in it so that on certain days many consumers still lack seats in the waiting room, as for another thing, the parking spae provided is not very wide so disturbing the public facilities in the parking area of the town square of Sumenep. Therefore, to find out more about the service quality of public service Malls in Sumenep district, the researchers conducted research with the title of service quality (Reliability (X1), Responsiveness (X2), and Emphaty (X3) ) on consumer satisfaction in Public Service Mall in Sumenep Regency. In answering these problems, researches used purposive sampling method, namely the method of determining the sample with certain considerations. The results of the researcher show that the variables of Reliability (X1), Responsiveness (X2), and Emphaty (X3) have a significant effect on customer satisfaction in order to improve the quality of service and the comfort of the community while at the Public service Mall in Sumenep Regency.

PEMBERDAYAAN PENGRAJIN KERIS (EMPU) MELALUI PENGUATAN MODAL INTELEKTUAL DAN PEMASARAN DIGITAL DI DESA AENG TONG TONG KABUPATEN SUMENEP Mohammad Herli; Nur Qoudri Wijaya; Mar'a Elthaf Ilahiyah
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1072

This service activity aims to empower keris craftsmen (empu) in Aeng Tong Tong Village, Sumenep Regency, through strengthening intellectual capital and digital marketing. The background of this activity includes the challenges artisans face in the era of digitalization and market changes. Challenges have the weak capacity of craftsmen to manage human capital, structural capital, and relational capital. These three components are essential for keris artisans to achieve sustainable performance. This activity aims to empower keris craftsmen (empu) in Aeng Tong Tong Village by strengthening intellectual capital in managing their business. In addition, management, finance, and marketing aspects are also a concern in this community service activity. The activity implementation involves training and intensive assistance to artisans. The process includes the registration of business licenses to strengthen structural capital, followed by training and financial management assistance to enhance human capital. Then, empowerment through digital marketing training to strengthen relational capital. Community service activities include increasing the ability of artisans to understand and implement intellectual capital. First, there has been an improvement in human capital, including an understanding of business and financial management. Second, there is a strengthening of structural capital in the form of availability of business legality; and thirdly, increasing market access through digital marketing as a means of marketing products, which in this case also means strengthening relational capital. This activity contributes to maintaining local cultural heritage while adapting to changing times. This service activity contributes to improving the management of keris artisans in Aeng Tong Tong Village. This collaborative effort stimulates local economic growth and strengthens the artisan community, in line with the spirit of sustainable development.

Co-Authors Ahmad Ghufroni Ahmad Ghufrony Mar'a Elthaf Ilahiyah Mohammad Herli Nurdody Zakki Raudatunnisah - Syaiful Anwar Unsul Abrar

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