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All Journal Komunikator Caraka Tani: Journal of Sustainable Agriculture
Raya, Alia Bihrajihant
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Agriculture, Biological Sciences & Forestry Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram Esti, Esti; Hariadi, Sunarru Samsi; Raya, Alia Bihrajihant
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122043

Abstract

Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.
Community Perception of the Development of Productive Landscape in Yogyakarta City Raya, Alia Bihrajihant; Irwan, Siti Nurul Rofiqo; Utami, Retno Nur; Sarwadi, Ahmad
Caraka Tani: Journal of Sustainable Agriculture Vol 35, No 2 (2020): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v35i2.32576

Abstract

This research seeks to identify the potential of local community to support the development of productive landscape in Yogyakarta City. It hypothesizes the important roles of ecological perception, aesthetical perception, economics perception of productive plant, social-cultural perception, the role of social organization and the status of house ownership that would assist productive landscape development. This paper contributes to the importance of productive landscape development through community participation. The road/street location was chosen with purposive sampling by considering the characteristics of the arterial roads and local streets. Five arterial roads and five local streets were determined as the locations. The field survey method, with semi-structured questionnaires, was employed to obtain the primary data. The residences in arterial roads and local streets were selected by the linear systematic random sampling and the respondents participating in this study were 160 persons.  The results have shown that the perception of residents depends on the experiences of their situation. The majority of residents have disclosed the low response on economical perception of productive landscape development in the greenery. The development of productive landscape is influenced by the ecological, aesthetical and socio-cultural perceptions of the residents living nearby the arterial roads. Meanwhile, the residents of local streets have a different perception of productive landscape development, which is influenced by ecological and aesthetical perceptions. The collaboration between government and community should be made to develop the efforts to grow and manage the vegetations along the roadsides of the city.
Co-Authors Agus Dwi Nugroho, Agus Dwi Ahmad Sarwadi, Ahmad Andiani, Riesma Esti, Esti Indana, Fairuz Kinasih, Agustina Tri Prasada, I Made Yogya Retno Nur Utami, Retno Nur Simbolon, Theresia Gracia Yunindi Siregar, Abi Pratiwa Siti Nurul Rofiqo Irwan Sunarru Samsi Hariadi