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All Journal Journal of Consumer Sciences International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Akuntansi, Perpajakan dan Auditing
Purwohedi, Unggul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal of Consumer Sciences

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Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars Siahaan, Ricky Humisar; Suhud, Usep; Purwohedi, Unggul
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.62-76

Abstract

This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
Co-Authors Annisa, Diana Ari Saptono, Ari Armeliza, Diah ATI SUMIATI, ATI Darmawan, Aulia Desy Rahmawati, Desy Dicky Iranto Dwi Handarini, Dwi Erika Takidah Fathurohman, Muhammad Hamidah . Hanna, Laurencia Audrey I Gusti Ketut Agung Ulupui Lasniroha, Magdalena Mardi Muhammad Zairin, Gentiga Mustafa, Ahmad Wildan Adiansyah Nasution, Hafifah Prameswari, Almira Dian Prameswari Rachmadevi, Gita Astika Rahayu Ningsih, Siti Rahmah, Nafilah Alfa Rd. Tuty Sariwulan, Rd. Tuty Respati, Dwi Kismayanti Rida Prihatni Savitri, Rachmalia Jeany Siahaan, Ricky Humisar Thaib I., M. Farian Tri Hesti Utaminingtyas, Tri Hesti Usep Suhud Wiradendi Wolor, Christian Zakaria, Adam